Advertising & AR - From Wow to Why - AWE 2014

AR Implementation:

from “WOW” TO “WHY”
Advertising&AR
ADVERTISAR™: LEADING THE ADVERTISING COMMUNITY IN AUGMENTED REALITY IMPLEMENTATION COPYRIGHT © JIM DAILEY | DIGITAL DELTA DESIGN 2014

ADVERTISAR™: LEADING THE ADVERTISING COMMUNITY IN AUGMENTED REALITY IMPLEMENTATION
(Source: Mad Men | AMC TV | 2013)
The agency
COPYRIGHT © JIM DAILEY | DIGITAL DELTA DESIGN 2014

Agencies solve problems
• listen to clients

• connect customers with brands

• forge user / brand relationships

• foster trial / purchase

But there are challenges
• 3,000 media messages daily

• pay attention to 52

• remember 4

• about 1 per thousand
.13%
(Source: D. Mastervich VP. Sales Strategy, U.S. Postal Service, VDP Conference)

How do we

break through?

advertis
delivering a “WOW!”
…built on a “WHY!”

The power is in their hands!
Embrace

mobile

Mobile devices: global perspective
of the planet’s population

owns a single mobile phone!
~64%
(Source: Tomi Ahonen Almanac 2013)
7.2 B 4.58 B

(Source: Tomi Ahonen Almanac 2013)
Mobile devices:
5.6 B 3.8 B 3.5 B
AR trinity
of camera phones are
connected to the mobile web!
~63%

OppARtunity!
=>

advertis

Strengths
•provides context

•engages users

•adds value

•is quantitative

•rapidly developing

•not supported in-house

“One of the most powerful aspects
of the selling process is the afﬁnity
customers develop with a product the
moment they touch and engage with it.”
(Source: Matt Trubow | CEO | Hidden Creative LTD.)

Pepsi Challenge Remix
• Compared display ads to AR marketing

• 100 parents shown display ad for toy

• 100 parents shown interactive AR exp.

• Asked: would you buy and for how much?

With permission Matt Trubow | CEO | Hidden Creative LTD.)

“Augmented Reality allows sales people
to put a virtually enhanced, interactive
version of a production directly into the
hands of customers and prospects.”
(Source: Matt Trubow | CEO | Hidden Creative LTD.)

It takes time...

to create a pARtner!
ThePitch

“Digital Delta Design isThe Martin Group's go-to
partner in educating, selling, and developing
all of our augmented reality opportunities.”
Lisa Strock SeniorVice President | Client Services | The Martin Group

ARVirtual Tour

“T.D.Wang Advertising Group has been working closely
together on several augmented reality experiences for
our clients.We have created many augmented reality
solutions that have never been done before in the
multicultural space. It has been a pleasure working with
Digital Delta Design and we look forward to doing more
great work together.”
Pricilla Chooy Digital Media Manager | TD Wang Advertising Group

History Comes Alive

You’re an
• educate, don’t alienate

• make AR part of the design process

• use the right solution for the job

• work together - we all win!
advertis
“Wow”“Why” some

Thank
you!
@agentsofdelta or d3ar.com
advertis
Jim Dailey

Advertising & AR - From Wow to Why - AWE 2014

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