Improve Q3 SEO Performance
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If Q2 proved to be difficult in terms of hitting lead generation goals, you are not alone. If you feel you have tried everything and still came up short, we may have the silver bullet that you’ve been looking for to ensure a strong Q3. SEO is often a misunderstood art that leaves many marketers wondering how it works and what proactive steps they need to take to optimize for Google organic search. Even the best marketers sometimes need help! Over the years of optimizing hundreds of B2B websites we have found a formula for Google ranking success. We will walk through a clear, sensible SEO approach that will lead to repeatable results. Google will finally be loving your website more than your competitors. Join our live Web Clinic to set yourself up for SEO success.
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Improve Q3 SEO Performance
- 1. B2B Web Clinic: SEO Strategy for a Strong Q3
- 2. Contact: mike@digitalreachagency.com | Digital Reach We are a B2B Digital Marketing Agency focused on demand generation. Companies work with us to: • Increase qualified leads • Track SEO and SEM to ROI • Marketing Automation Support About Us • Search Engine Optimization • Paid Search & Display • Website Redesign • Marketing Automation
- 3. Contact: mike@digitalreachagency.com | Digital Reach 1 4 Actionable Steps to Get Better Q3 SEO Performance 2 Live Site Analyses On the Agenda
- 4. 1. Start Tracking Your SEO Progress Action: Invest in a Rank Tracking Tool: http://www.link-assistant.com/rank-tracker/ Run this monthly to see trends Group by theme for better insights
- 5. Contact: mike@digitalreachagency.com | Digital Reach 1. Start Tracking Your SEO Progress Action: KPI’s are Huge, Define then, Start Tracking them for SEO Creates accountability Keeps stakeholders in the loop How else would you know if what you’re doing is successful?
- 6. Contact: mike@digitalreachagency.com | Digital Reach 2. You Need an SEO Plan Takes the guess work around what keywords you are targeting for what pages Serves as a blueprint of your SEO strategy Action: Build your SEO Keyword Mapping Document
- 7. Contact: mike@digitalreachagency.com | Digital Reach 2. You Need an SEO Plan Action: Build your SEO Keyword Mapping Document Decide home page or deeper page targeting – Map the keyword! Content Gap analysis: How big of a theme am I going up against? o site:www.yoursite.com keyword o Can I achieve this with marketing pages or do I need to start creating blog pages and use internal linking? Devise plan to increase keyword theme Internal linking, blog posts are key here! Who is linking to my competitors? Pending relevancy, are they accepting new link partners? Track results monthly and revisit strategy
- 8. 3. Have an Action Plan! Action: Assuming you have identified good keywords, plan your attack! – Due Dates & Owners are a MUST
- 9. Contact: mike@digitalreachagency.com | Digital Reach 4. Get Links to your Website Action: Invest in Moz Pro for Insights & Identify who you want to get Links from & begin outreach • 2 kinds of links: Internal and External • Who is outranking you for your important keywords? • How many internal and external links do they have both to the page that is ranking AND the home page?
- 10. Contact: mike@digitalreachagency.com | Digital Reach How do I acquire links? From easiest to most difficult: • Fix existing broken pages that ALREADY have links • Press Releases • Partner websites • Industry directories • Content Marketing structured to be shareable
- 11. Contact: mike@digitalreachagency.com | Digital Reach Example Links • Press Releases are still effective • Notice the use of the keywords hyperlinked • Originally posted to PR Web, but picked up by local news websites.
- 12. Contact: mike@digitalreachagency.com | Digital Reach Better Q3 SEO Performance Recap Start tracking your SEO progress, not just keyword movement but movement in key performance indicators (KPI’s). You need an SEO plan. That plan should have actions with due dates and owners You need links to your website, probably more than anything else.
- 14. Get a second opinion on your SEO & Demand Generation Approach In a 30 minute consultation, learn: Where you rank in relation to competitors Measure revenue opportunity from Search What you can do to accelerate results from SEO now Mike Turner Head of New Business Thanks for watching! Email mike@digitalreachagency.com or call (925) 750-8550 for more information
Editor's Notes
- We’re a digital marketing agency specializing in online lead generation, building sales pipelines and revenue. How exactly do we move the needle for our clients? We deliver more leads and better quality leads with cutting-edge SEO, SEM, Website Design and Content Marketing strategies.
- First, choose your keywords carefully. Think about what phrases prospects are most likely to use at each research stage. We’ll use our own industry as the basis for our keyword examples. Stage 1: Awareness Educate prospects on the value of your product. Keyword examples: “SEO best practices”, “SEO for lead generation.” Stage 2: Consideration Build the business case for investment. “SEO analytics solutions”, “SEO ROI reporting.” Stage 3: Purchase Give the prospect a reason to choose you over your competitors. Keyword examples: “digital agency cost”, “digital agency comparison”, “how to choose an agency.” Finally, expand your keyword list by buyer persona. (Remember the Marketing Director, Jane Smith?) List keywords that would be relevant to each buyer persona at each stage of the funnel. Tip: If you’re worried you don’t have the resources to create this much content before launching your SEO campaign, you’re not alone. For those starting from scratch, think of this more like a “crawl, walk, run” scenario. Start by optimizing core product or service keywords and later expand by research stage and persona. Create a “tip” callout box.
- First, choose your keywords carefully. Think about what phrases prospects are most likely to use at each research stage. We’ll use our own industry as the basis for our keyword examples. Stage 1: Awareness Educate prospects on the value of your product. Keyword examples: “SEO best practices”, “SEO for lead generation.” Stage 2: Consideration Build the business case for investment. “SEO analytics solutions”, “SEO ROI reporting.” Stage 3: Purchase Give the prospect a reason to choose you over your competitors. Keyword examples: “digital agency cost”, “digital agency comparison”, “how to choose an agency.” Finally, expand your keyword list by buyer persona. (Remember the Marketing Director, Jane Smith?) List keywords that would be relevant to each buyer persona at each stage of the funnel. Tip: If you’re worried you don’t have the resources to create this much content before launching your SEO campaign, you’re not alone. For those starting from scratch, think of this more like a “crawl, walk, run” scenario. Start by optimizing core product or service keywords and later expand by research stage and persona. Create a “tip” callout box.