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マーケティングテクノロジーのランドスケープ(⽇日本版)
                                               Marketing  Technology  Landscape  in  Japan
 Email                                                                   Testing  &
Marketing                          Video              DAM               Optimization                  SEO                                         Mobile  Ad




                                   Analytics                                                          SEM
 Marketing
                Campaign
               Management
                                                    Recommendation      WCM                       (広告統合管理理ツール)
Automation
                 (分析系)




                Campaign
 CRM&          Management
  SFA            (実⾏行行系)                                                                                                               3PAS

               Inbound  
               Marketing
                                                                                                                                                  Display  Ads
                                                                                                                                                  (DSP/SSP)


                                                        Business
                                                                                              DMP
                   Lead  
                Management                             Intelligence                          3rd  party
                 /Nurturing
                                                                           E-‐‑‒commerce  
                                                                               platform                   Tag	
  
                                                                                                      Management	




   Big  Data                  Social  Media
                               Monitoring               Social  Media
                                                        Management
                                                                                  Online  
                                                                                  Survey                            Verification
                                                                                                                                                   Video  Ads




                                                                                                                                  ©2013	
  Feb.	
  Digital	
  Intelligence	
  Inc.

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Marketing tech landscape in Japan

  • 1. マーケティングテクノロジーのランドスケープ(⽇日本版) Marketing  Technology  Landscape  in  Japan Email Testing  & Marketing Video DAM Optimization SEO Mobile  Ad Analytics SEM Marketing Campaign Management Recommendation WCM (広告統合管理理ツール) Automation (分析系) Campaign CRM& Management SFA (実⾏行行系) 3PAS Inbound   Marketing Display  Ads (DSP/SSP) Business DMP Lead   Management Intelligence 3rd  party /Nurturing E-‐‑‒commerce   platform Tag   Management Big  Data Social  Media Monitoring Social  Media Management Online   Survey Verification Video  Ads ©2013  Feb.  Digital  Intelligence  Inc.