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2014 #Canneslions Review by DigitasLBi France

DigitasLBi Paris
DigitasLBi Paris
DigitasLBi ParisDigitasLBi France

This year's theme for the Cannes Review is "People Inside": - 100% People Inside through technology - 100% People Inside through product - 100% People Inside through people

2014 #Canneslions Review by DigitasLBi France

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CANNESR E V I E W
2 0 1 4
THE BIG DIGITAL PLAYERS
THE BRAND LIVE STATION
Hello
L A U R E N T N U Y E N
Executive Creative Director
France & Europe West
D I G I TA S L B i
I S O B A R
B E T C D I G I TA L
L E O B U R N E T T
T B W A
…
J E A N - P H I L I P P E M A R T Z E L
Deputy Managing Director
Head of Strategic Planning
D I G I TA S L B i
W & C I E
M c C A N N
B E T C
D D B
…
1 8 C AT E G O R I E S
7 6 0 0 0 E N T R I E S
1 5 8 9 W I N N E R S
EDITION 2014
1. THE BIG WINNERS
2. THE BIG THEME
AGENDA
Publicité

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2014 #Canneslions Review by DigitasLBi France

  • 1. CANNESR E V I E W 2 0 1 4
  • 2. THE BIG DIGITAL PLAYERS
  • 3. THE BRAND LIVE STATION
  • 4. Hello L A U R E N T N U Y E N Executive Creative Director France & Europe West D I G I TA S L B i I S O B A R B E T C D I G I TA L L E O B U R N E T T T B W A … J E A N - P H I L I P P E M A R T Z E L Deputy Managing Director Head of Strategic Planning D I G I TA S L B i W & C I E M c C A N N B E T C D D B …
  • 5. 1 8 C AT E G O R I E S 7 6 0 0 0 E N T R I E S 1 5 8 9 W I N N E R S EDITION 2014
  • 6. 1. THE BIG WINNERS 2. THE BIG THEME AGENDA
  • 7. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  • 8. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  • 9. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna 1989 Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  • 10. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna 1989 Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  • 14. THE SOCIAL SWIPE M I S E R E O R - G E R M A N Y x2 x2 x3 How to dramatize the immediate impact of donating.
  • 15. REMOTE CONTROL TOURIST T O U R I S T V I C T O R I A M E L B O U R N E - U S x4 A way to let people from anywhere in world explore the hidden secrets of Melbourne before they visit in person. To literally let them ‘go before they go’.
  • 16. PAY PER LAUGH T E AT R E N U - S PA I N x1 x1 x6 If the show produces no laugh, you don’t pay anything. However, if you laugh, you have to pay for each smile.
  • 17. Every ANZAC Day australians take a minute of silence to remember fallen veterans. This time people could pay to listen to a minute of silence. MINUTE OF SILENCE A N Z A C A P P E A L - A U S T R A L I A x1 x1
  • 18. PINGUIN NAVI S U N S H I N E A Q U A R I U M - J A PA N x4 x1 x2 The easiest way to visit the Sunshine Aquarium, it’s to follow the penguins.
  • 20. SORRY I SPENT ON MYSELF H A RV E Y N I C H O L S - U K x4 x1 x2 Christmas is all about giving, sharing and caring. But not at Harvey Nichols. It’s all about me, me, me.
  • 21. D.ROSE JUMP STORE A D I D A S - U K x2 x2 An challenging experience in London neighbourhood. Jump and catch free basket-ball shoes placed at 10ft high.
  • 22. LAST SQUARES M I L K A - F R A N C E Bring Milka’s message « Dare to be tender » to life. Send to someone you care the last square… or keep it for you. x1 x3 x1
  • 24. SPEAKING EXCHANGE C N A E N G L I S H C O U R S E - B R A Z I L An idea that connects those who want to practice English with those who just want someone to talk to. x3 x3 x4
  • 25. THE FIRST KISS W R E N - U S More than 85 millions people watch strangers kiss together for the first time. x1 x1
  • 26. 24H HOURS OF HAPPY P H A R R E L L W I L L I A M S - F R A N C E x5 x1 Everybody is untitled to happiness; let's give them the little push they need to express themselves.
  • 27. La pensée digitale influence de plus en plus la pensée publicitaire. TAKE AWAY
  • 28. Les campagnes, on ou off-line, devront de plus en plus intégrer le rôle d’acteur de l’audience. TAKE AWAY
  • 29. La réussite d’une campagne passera par sa capacité à générer de la participation et donc de l’appropriation. TAKE AWAY
  • 30. TAKE AWAY Il ne s’agit plus uniquement d’interagir avec la campagne mais d’en faire partie.