1. STORIES TRAVEL FAST
An examination of a digital savvy, experience-driven travel culture
from the professionals tasked with using the online to kick you offline.
TECH TOURISM TRANSFORMATION
Saturday, July 27, 13

2. I REALLY NEED A F$*#ING VACATION
Saturday, July 27, 13

3. THE TERMINATOR GETS WHAT HE WANTS, AND MORE
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4. Moderator
Transforming a laggard industry - yeah, it’s kind of a job.
“TRAVEL AGENTS” OF TODAY
Seth Kugal
Writer -The Frugal Traveler
The New York Times
Jimmy Keown
Sr Digital Strategist
Digitaria
Dylan Thuras
Founder
Atlas Obscura
Leslie Guettler
Manager, Social Media
Los Angeles Tourism
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5. The Change in Narrative & Audience
The local experience -
best told by “locals” &
experts
The city experience -
best told by experts and
bureau brands
The regional
experience - a story
rarely told but
engrained in cultural
perceptions
The country experience -
best told by locals & experts
Scaling the stories
WHAT IS LOCATION?
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6. Destination
Food Art Nightlife Weird
A narrative is best driven by product interest.
THE EXPERIENCE PERCEPTION
CHOOSE YOURS:
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7. The power of rich narratives & friends
REMOVING THE MIDDLEMAN
• Websites, communities and technologies are making it easier for everyday consumers
to form, distribute and even sell their experience POV
• “McDonald’s in a Mansion” or “Eel Hunting” - Yeah, we can do that.
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8. The definitive guide to the world’s wondrous and curious places
ATLAS OBSCURA
In an age where everything seems to have been explored and there is nothing new to
be found, we celebrate a different way of looking at the world. If you're searching for
miniature cities, glass flowers, books bound in human skin, gigantic flaming holes in
the ground, bone churches, balancing pagodas, or homes built entirely out of paper,
the Atlas Obscura is where you'll find them.
Atlas Obscura is a collaborative project. We depend on our far-flung community of
explorers (like you!) to help us discover amazing, hidden spots, and share them with
the world. If you know of a curious place that's not already in the Atlas, let us know.
There is plenty out there to discover, so let's start looking!
Saturday, July 27, 13

9. The definitive guide to the world’s wondrous and curious places
ATLAS OBSCURA
Saturday, July 27, 13

10. A resource for the global audience
DISCOVER LOS ANGELES
The mission of the Los Angeles Tourism & Convention Board is to
advance the prosperity of LA's visitor economy and the livelihoods
that depend on it.
The Celebrity Factor
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11. The future of digital apps, communities guides and more
DISCOVERY UTILITIES
Immersive Video
Bridging the gap between destination
experience, local POV and engaging
content consumption.
Where you wanna go today?
Real-Time Tours
Mobile and bandwidth advancements
will soon make tours easily accessible
and tours will be stored all around us.
Real-Life Tours
http://vimeo.com/39776323
Taking online discovery enthusiasts and
communities “offline.”
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12. The future utility of digital apps, communities, guides and
discovery OPTIONS!
TRAVEL TRENDS
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13. THE TRAVEL IMPACT
• Generated $1.8 trillion in ECONOMIC IMPACT with $759 billion spent directly by domestic
and international travelers that spurred an additional $1 trillion in other industries.
• Directly generated $118 billion in TAX REVENUE for local, state and federal governments.
• Each household would pay $1,000 MORE IN TAXES without the tax revenue generated by
the travel and tourism industry.
• Direct spending by resident and international travelers in the U.S. averaged $2 billion a
day, $86.6 million an hour, $1.4 million a minute, and $24,000 a second.
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14. THE NARRATIVE
• Where did the stories start?
• Did these stories paint a location’s future?
• Perceptions in the digital age - and changing them.
• Credible discovery - the value of experts and niche interests.
Saturday, July 27, 13