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Industry 
Research 
Dated: 17th May 2014 Report
The purpose of this report is to give 
businesses and brands an overview of 
the digital industry landscape of 
Pakistan, how social media is evolving 
and being used effectively by brands 
and sharing our everyday research on 
trends, topics and innovations that are 
being talked about worldwide.
Infographic: Social Media Report on 
Pakistan, March 2014
Most Popular Posts on Facebook - 
March, 2014 
SHARE&TO&WIN&NOKIA&X& 
Total&interac7ons:&71&K& 
Likes:&25K& 
Comments:&3921& 
Shares:&43K& 
Engagement&Rate:&3.47%& 
SHARE&TO&WIN&NOKIA&ASHA&502& 
Total&interac7ons:&55K& 
Likes:&2420& 
Comments:&3422& 
Shares:&49K& 
Engagement&Rate:&2.75%& 
EAT.SLEEP.DRIVE.HIT&(Y)&IF&THIS&IS&YOU& 
Total&interac7ons:&25K& 
Likes:&24k& 
Comments:&380& 
Shares:&553& 
Engagement&Rate:&4.06%&
Recommended Videos to Watch
Sprite Zero Launches With ‘Sprite Refresher’ In Turkey 
The Coca-Cola company and agency Ogilvy & Mather introduced Sprite 
Refresher on the beaches of Turkey and helped create association with 
the brand and its refreshment positioning. 
Click here to play the video: 
Sprite Refresher
Top Favourite Picks
McVitie’s has launched a new campaign called “Shoot the 
Cookies” that targets internet cookies and talks about how bad 
they are since they spy on a person’s every move online. 
Click here to play the video: 
mcvities-shoot-the-cookies
A campaign launched by BBDO and Proximity Singapore in 
partnership with CarbonStory to support World Environment 
Day on 5th June 2014 that highlights just how the world would 
look like in 100 years. 
Click here to play the video: 
worldunderwater
Focusing on the love for soccer, Mondelez International has 
unveiled a new campaign called Pass The Love where it 
encourages people to share what they love about soccer using 
#PassTheLove 
Click here to visit the website: 
passthelovehub
Hot discussion topics on digital 
from around the world
Mark Your Calendars for the 5th Annual Social Media Day 
social-media-day-2014 
Click here: 
Instagram Is a Marketer's Best Friend ̶ For Now 
Click here: instagram-marketers-friend 
Facebook Passes 1 Billion Monthly Mobile Users 
Click here: facebook-1-billion-mobile-users 
International Brands Celebrate Star Wars Day With “May the 4th Be With You” 
Click here: may-the-4th-be-with-you 
Can Facebook Really Get the Whole World Online? 
Click here: 
Photos Are Still King on Facebook 
Click here: 
facebook-mobile-world-internet 
photos-are-still-king-on-facebook
We’d love to hear from you. Please send your Thank you! 
feedback on this report at siham.z@thedigitz.com

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Digitz - Digital Trends Report - May 2014

  • 1. Industry Research Dated: 17th May 2014 Report
  • 2. The purpose of this report is to give businesses and brands an overview of the digital industry landscape of Pakistan, how social media is evolving and being used effectively by brands and sharing our everyday research on trends, topics and innovations that are being talked about worldwide.
  • 3. Infographic: Social Media Report on Pakistan, March 2014
  • 4.
  • 5.
  • 6.
  • 7. Most Popular Posts on Facebook - March, 2014 SHARE&TO&WIN&NOKIA&X& Total&interac7ons:&71&K& Likes:&25K& Comments:&3921& Shares:&43K& Engagement&Rate:&3.47%& SHARE&TO&WIN&NOKIA&ASHA&502& Total&interac7ons:&55K& Likes:&2420& Comments:&3422& Shares:&49K& Engagement&Rate:&2.75%& EAT.SLEEP.DRIVE.HIT&(Y)&IF&THIS&IS&YOU& Total&interac7ons:&25K& Likes:&24k& Comments:&380& Shares:&553& Engagement&Rate:&4.06%&
  • 8.
  • 10. Sprite Zero Launches With ‘Sprite Refresher’ In Turkey The Coca-Cola company and agency Ogilvy & Mather introduced Sprite Refresher on the beaches of Turkey and helped create association with the brand and its refreshment positioning. Click here to play the video: Sprite Refresher
  • 12. McVitie’s has launched a new campaign called “Shoot the Cookies” that targets internet cookies and talks about how bad they are since they spy on a person’s every move online. Click here to play the video: mcvities-shoot-the-cookies
  • 13. A campaign launched by BBDO and Proximity Singapore in partnership with CarbonStory to support World Environment Day on 5th June 2014 that highlights just how the world would look like in 100 years. Click here to play the video: worldunderwater
  • 14. Focusing on the love for soccer, Mondelez International has unveiled a new campaign called Pass The Love where it encourages people to share what they love about soccer using #PassTheLove Click here to visit the website: passthelovehub
  • 15. Hot discussion topics on digital from around the world
  • 16. Mark Your Calendars for the 5th Annual Social Media Day social-media-day-2014 Click here: Instagram Is a Marketer's Best Friend ̶ For Now Click here: instagram-marketers-friend Facebook Passes 1 Billion Monthly Mobile Users Click here: facebook-1-billion-mobile-users International Brands Celebrate Star Wars Day With “May the 4th Be With You” Click here: may-the-4th-be-with-you Can Facebook Really Get the Whole World Online? Click here: Photos Are Still King on Facebook Click here: facebook-mobile-world-internet photos-are-still-king-on-facebook
  • 17. We’d love to hear from you. Please send your Thank you! feedback on this report at siham.z@thedigitz.com