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Digitz: Digital Trends September 2015

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Digitz: Digital Trends September 2015

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The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.

The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.

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Digitz: Digital Trends September 2015

  1. 1. TABLE OF CONTENTS Purpose Digital Landscape Digital Insights Digital 101 Hashtag Cloud Top Favorite Picks Hot Discussion Topics On Digital Trending Videos to Watch Platform Overview What’s New News Bytes Special Feature: Peace Day
  2. 2. The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide. PURPOSE
  3. 3. Digital Landscape
  4. 4. What’s New? Apple’s Home-Kit
  5. 5. Ever thought of a house that forecasts our needs and adapts to them forever?
  6. 6. Apple has turned our thoughts into reality. Apple’s HomeKit compatible device comes with many uses which include controlling your lights, thermostat, garage door, and a lot more with a central controller, Follow the link to see the full report: Apple’s HomeKit
  7. 7. Digital Insights Mobile, the always on screen
  8. 8. Digital research is now massively tagging along with commercials as people already use a second screen besides their television.
  9. 9. They surf the web to search for product information or the brand’s social media presence on their smartphones or to write reviews about that TV commercial. The purpose of second screen
  10. 10. According to researches, it has been suggested that mobiles, known as second screens, draw attention away from TV screens. TV advertisers are looking up to digital commercials for mobile users who might not pay attention to the traditional TV set. Follow the link to see the full report: TV, Radio Commercials Trigger Digital Research TV vs. Digital
  11. 11. Platform Overview Instagram’s New Policy
  12. 12. Instagram now also supports portraits and landscapes
  13. 13. Instagram now allows new options for photos and videos. The importance of square photo format remains constant but the photo based social media giant claims that the top priority should be to tell a visual story.
  14. 14. According to Instagram, almost 20 percent of all visual content (photos and videos) are not square in shape which crops out people from group photos and subjects getting crowded in videos According to Instagram, almost 20 percent of all visual content (photos and videos) are not square in shape which crops out people from group photos and subjects getting crowded in videos.
  15. 15. The new policy allows TV ads to be reformatted more easily. Also, Instagram is proud of its square format photo as they have influenced the mobile devices they were used on; For example, iOs camera app’s square shooting mode.
  16. 16. Special Feature Peace Day The Difference Between a King and a Clown
  17. 17. Peace day recently was highlighted as the two big burger joints got into a conversation about ending their rivalry for a day. The innovative idea had popped out from Burger King’s crown, creating and reinforcing customers love for the brand. BACKGROUND
  18. 18. One fine morning Burger King proposed to McDonald’s in a full page “Open Letter” in the New York Times and Chicago Tribune to collaborate and come up with a hybrid burger to promote world peace on Peace Day. The juicy, peace oriented joint burger was named McWhopper which was a union of the tastiest bits of Big Mac and Whopper. McWhopper was to be sold by a mixed crew from both sides, on 21st September, at a pop-up outlet, at a halfway point. THE PROPOSAL
  19. 19. Check out Burger King’s super cool digital proposal McWhopper Proposal
  20. 20. ...which triggered McDonald’s super boring refusal THE REFUSAL
  21. 21. ......which in turn made Burger King’s “Peace Day” burger proposal a whole lot beefier. This happened when Burger King stretched its offer out to four more burger chains including Denny’s, Wayback Burgers, Krystal and Giraffas to join in stacking a burger mashup. The offer was extended as previously these chains proposed to collaborate with the burger giant. However, the offer to McDonald’s remains unchanged. MOVING ON
  22. 22. News Bytes
  23. 23. NEWS BYTES TCS Connects rebrands as yayvo.com Adblock browser launches on Android and iOs Using internet for quadrupling our economy and beyond Pakistan rises to 97th rank in the global IT report
  24. 24. DIGITAL 101
  25. 25. Digital Glossary DIGITAL 101 Above The Fold: The content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane. Apache: An open source web server. Apache HTTP Server is the most popular web server in use today. CAN-SPAM Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. The U.S. law that regulates commercial email eDucator eDucator, as in educator? Get it? The industry requires a certain level of skills sharing and eMarketing eDucators hold regular industry classes, conferences and workshops Hard Bounce The failed delivery of email communication due to an undeviating reason like a non-existent address. KEI Analysis Keyword Effectiveness Indicator. It is designed to measure and quantify the quality and worth of a search term. Mass Customization Tailoring content for many individuals
  26. 26. Hashtag Cloud
  27. 27. HASHTAG CLOUD Trending Hashtags in Pakistan • Raheel Shareef • #CSLiveChat • #PakFaujKoSalam • #AndarGhusKeMarenge • #50YearsOfDefence • 2nd ODI • #IDontLike • #ZardariLies • #SachPoochoTo • #LetsReDo65
  28. 28. Top Favorite Picks From Around The World
  29. 29. TOP FAVORITE PICKS FROM AROUND THE WORLD Marriott: Virtual Reality Postcards “Vroom Service” is Marriott's newly launched product where customers staying at hotels from all around the world can order virtual experiences to their rooms through virtual reality. Customers ordering the product will be delivered Samsung headset along with VR postcards created from the experiences of three travelers on their personal quests all around the globe. Customers/Guests will be able to travel to Machu Picchu in Peru, to a dhaaba in Karachi, and straight through to Sydney. Follow link: Marriott Virtual Reality Postcards The Void: Real-World VR Gaming Spaces With virtual reality gaming facilities oozing around the world The VOID in the US gets closer to reality with a different type of VR gaming experience. It is a 4D experience, unlike free-roam like Zero Latency in Australia. It includes physical objects one can interact with, shooting up the coolness meter of an adventurous gaming episode. Follow link: THE VOID Tourism Australia: Welcoming Japanese Tourists Tourism Australia has recently launched a campaign specifically for Japanese tourists that takes Giga-Pixel selfies for tourists who stand on particular marked areas at famous Australian destinations. The ultra hi res selfie, stitched from photos of several hundred sheets, is generated once you’ve accessed the website. The Giga-Pixel Selfie is sent to your email once it is ready. Follow link: Giga-Pixel Selfie
  30. 30. Hot Discussion Topics On Digital
  31. 31. HOT DISCUSSION TOPICS ON DIGITAL Digital Marketing Recap – August 2015 Facebook drives more traffic to media sites than Google The Biggest Twitter Publishers of August 2015 5 Mobile Trends to watch out for in Asia Defence Day
  32. 32. Trending Videos To Watch
  33. 33. TRENDING VIDEO TO WATCH Coke Studio 8: Tajdar-e-Haram Coke Studio 8, Episode 1, Tajdar-e-Haram: The best opening ever to any Coke Studio season. The song gave the audience a reason to watch the complete season and look out for more upcoming, euphonious surprises. People not only from Pakistan but from all around the world were awestruck by Atif Aslam’s divine voice that did absolute justice to the renowned Sabri Brothers’ qawali. A reach of 1MILLION views within 24 hours on digital proves the success of the video. Tajdar-e-Haram – Coke Studio 8 Atif Aslam fever fused with Gul Panra charm gave birth to another Coke Studio success, Man Amade Am. The video broke the record of Tajdar-e-Haram, which itself was a benchmark, by reaching 1 Million views within 12 hours on digital. Man Amade Am – Coke Studio 8 Coke Studio 8: Man Amade Am
  34. 34. We’d love to hear from you. Please send your feedback on this report to hello@thedigitz.com

Notes de l'éditeur

  • Apnafurniture.pk Aims to Digitize the Furniture Industry

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