1. DIMITRYFRENKOKRUL
CREATIVE DIRECTOR - FASHION
SUMMARY
-OneoftheinfluentialfiguresinthefashionindustryinThe
NetherlandswithinternationallyrecognisedexposureandaStart
StipendiumacknowledgmentforArtsandDesign
-Over22yearsofexperienceinfashion,withadiversesetofskills
indifferentareasoftheindustry,including:fashiondesign,creative
direction,printadvertisingandTVCdirection,fashionbuying,
businessmanagement,teaching,counselingandconsultancy
-Avisionarycreativemindwithafreshanduniqueoutlookon
fashionanddesignthathastheabilitytosetnewtrendsandinspire
newwaysofcreativethinkingamongcreativeteams
-Experiencedindevelopingstrategiesandconceptsthathave
proventobemostprofitableforseveralretailchainsandfashion
brandsthatoperatedon-line,in-storesorbothresultingin
outstandinglevelsoffinancialgrowth
-Earlyadapterofnewtrendsandbusinessmodels,having
successfullyincorporatedthemacrossdifferentdepartmentsand
disciplineswiththeabilitytoimprovethesemodelsastepfurther
-Exceptionalteam-leadershipskills,havingleadseveralteamsof
over100employeesefficiently,motivatedthemtothinkcreatively
andinfusedapositiveatmosphereacrossallteammembers
WORK EXPERIENCE
Director / Owner | By Krul Blanket Coats | 2013 - Present
• A private collection of luxury items & coats and jackets in new and re-used materials
• Elegant and refinement with a style that fits within multiple wardrobes. Designed and hand made in Holland
Director / Owner | Krul1970 | 2013 – W.I.P. / Present
• Developed and designed Small Deluxe ready to wear collection with couture influences for women
Freelance Consultant | Louis Vuitton | 2011 Fall
• Retail knitwear capsule research and design
Fashion Consultant | Wehkamp | 2010 – 2014
• Change management and new brand strategy & identity for the total structure and outlook of Wehkamp with the
focus on the world of fashion & design
• Increased company size and sales with almost 300%
• Launched several new lines and added private collections
• Added Wehkamp own private collections brand after development of new brand strategy
• Development of trend books and concept for total fashion part of company men, women, children, street wear,
fashion, shoes, accessories, body fashion, swim-, night-, and home wear, big sizes, maternity line and full range in
garments as well as in brands
Design & Strategy Consultant | Eurostar (Horse Riding Lifestyle) | 2009 – 2010
• Design & strategy consultancy with feedback for developing/styling a full range men women and children’s wear
Freelance Creative Director | La Ligna | 2009 – 2010
• Marketing and photo-shoot for winter and summer collection, set up, concept and styling for women’s wear
Fashion Consultant | TRP-Jeans | 2009 - 2010
• Design consultancy re & deconstruction the concept of jeans
Design Consultant | WAZZA | 2009
• Amsterdam Design Consultant for Industrial design project for mobile phones
Instructor / Counselor | Fashion Institute Arnhem | 2009 - 2010
• Guided post-grad students in building their portfolios and developing their understanding of the fashion industry
• Was on the guest judging committee to evaluate end exams
• Lead fashion post-grad students into building their portfolios and counseled them about future plans
• Taught design, pattern-cutting and draping techniques as part of a post-grad course
Creative Director / Head of Design | McGregor | 2005 - 2009
• Creative director men and women’s and children’s wear
• Expanded the shops, showrooms and collections to a global company
• Worked and selected fashion international photographers like: Luc van Praet, Nic Clements, Paul Bellaarts, Dirk
Kikstra, Paul Berends, Frank de Graaf
• Total overview and creative support and design guidance for company and different sub-lines
• We expanded the whole group’s spectrum to a total lifestyle brand
• Total global expansion of turnover
• Collection grid set up, design & styling and product management for all lines
• Added new sales structures, separate ranges and licensee deals
• Installed global structure for visual merchandising and marketing plan, full Art/creative direction of all photo
shoots and campaigns
Head of Design | Claudia Sträter (Vendex/KBB/KKR Group) | 2000 - 2005
• Creative and art direction, as well as leading the design team for the luxury women's ready to wear line
• Expanding retail concept for Europe
• Development and design for full range different lines, MAURA coats/jackets, C.S. Sport, Claudia Sträter full WW range
• Co-designed shop concepts, visual merchandising, in en external fashion shows, international showrooms and
sales presentation, brochures and photo shoots for sales support
• Expanding the whole group into a lifestyle brand with more shops and broader spectrum in the Benelux
• Expanding the brand into a full lifestyle brand and fashion retail concept
• We Made it in the number one ladies wear brand of Holland
• Developed all brochures and advertisements, photo-shoots and in-store & ex-store material
Fashion Consultant | Zon Internet | 2000
• Design consultant fro television commercial and development of special garment for this special commercial
Fashion Consultant | Smash | 1999 – 2000
• Design consultant and develop for International private and retail collection for men women’s and children
Design Director | National Ballet Amsterdam | 1999
• Workshop with Claire Philipaert and Nicholas Rapaic
• Design of ballet piece including wardrobe & costume design
Fashion Consultant | IWS Technology | 1997 - 1998
• The Wool mark Company, Dusseldorf. Small design collection and trend forecast Premier Vision Winter 97/98
• I.W.S. International Wool Mark, Dusseldorf, small design collection and trend forecast Premier Vision Summer 1998
Owner / Managing Director | INCH HELBERS | KRUL | 1995 – 2000
• Owner Creative and Managing Director for a full range for men and women
• Expanded to worldwide markets after one year
• Studio was based in Holland, and worked with worldwide showrooms and agents in high fashion industry
• Gained worldwide press and sales attention with our collections after one season
• Put our name on the international calendar of the chamber of fashion within one year
WORK EXPERIENCE (Cont’d)
EDUCATION
1990 - 1995 Gerrit Rietveld | Bachelor of Fashion & Design | Amsterdam, The Netherlands
1986 - 1989 Sancta Maria School | MDGO in Fashion & Design + Fashion & Commerce | Zaandam, The Netherlands
1988 DETEX Fabric and Textile Articles Education
ACKNOWLEDGMENTS
Start Stipendium, Foundation For Dutch Arts and Design
+31 6 23 97 89 69 d.krul1@me.com
www.krul1970.com @bykrul http://bit.ly/2lmY05j
Rustenburgerstraat 360H, 1072 HD Amsterdam, The Netherlands
2. MEDIA APPEARANCES
EXHIBITIONS
Elle (Holland, Japan and France)
Fashion Weekly
L’uomo Vogue
Esquire
Women's Wear Daily
Depeche Mode
Jeunes Createurs
Marie Claire
Collezione
Checkmate (Japan)
Fine Boys (Japan)
Elegance
Moderne
Arena Homme Plus
Jalouse
Chiq
Blvd
Paris Match
The Observer
Self Service
Sportswear International
Menswear Buyer
Squeeze
Linda
Libelle
Link
Textillia
NPS Television
CBS Fashion File
NBC The Ticket
“Blauw Bloed’ Dutch TV Interview
Residence de la mode’ Exhibition
Alumni Fashion - Gerrit Rietveld
1995 Nieuwe Oogst, Gallery De Zayer Amsterdam
Group exhibition for new talent ’95, Degree Collection
1997 Dutch Fashion Talent, Amsterdam
Presentation Inch Fall/Winter 97/98 collections
1997 Supper Club, Amsterdam
Presentation of the 3 Inch Spring/Summer collection ’98’
1998 Oud Amelisweerd, Utrecht
Central Museum-group exhibition for Dutch Fashion Design
1998 Westergasfabriek, Amsterdam
Multi-screen video installation, presentation of 3 Inch Fall/Winter 98/99 collections
1998 Remake’, Gallery Casco Utrecht
Artist Otto Berghen in cooperation with fashion designers presenting our work
1998 Flemish, ‘Beurs van Berlage’, Amsterdam
Photographer Tom van Heel & Dutch Designers presenting our collection and work
1998 L’epicerie, Paris
Shop/gallery multi-screen film installation of the 3 Inch Spring/Summer collection
1999 Showroom BMCS, Paris
Large multi screen video-presentation with a lifestyle story for men and women of the winter collection
2011 ‘Residence de la mode’ Exhibition Den Haag
Photo-shoots and articles and multiple placement in magazines about the small story of skirts
2012 Alumni Fashion Department Gerrit Rietveld Academy
Exhibition and article with photos of couture dress Krul1970 collection
2014 Libertine Amsterdam
Presentation of coat range By Krul to international fashion week audience in Amsterdam during Denim Days
SNIPPETS OF MY PORTFOLIO
AREAS OF EXPERTISE
• Creative consultancy for brand strategy, identity and product development
• Copy-writing and concept development, prognoses & color cards for different lines
• Leading brainstorming sessions and think tanks for art, fashion, design, interior and platform building
• Establishing different levels of brands and collections
• Visiting trade shows to select yarns, fabrics and products in China, Japan, Europe and America
• Marketing policies & strategy building
• Graphic, prints and fabric design research
• Fabric, yarn and embroidery development
• Collection grid setup (i.e. basics, specials, eye-catchers woven, jersey knits coats and jackets)
• Design research, guidance, management, sampling control, collections
• Sales support in merchandising, showroom concepts and giving multilingual presentations
• Visual merchandising of the different segments of each collections
• Presentation of new collection for international sales meetings
• Shop concept building and management for interior decorators/architects
• Restyling of consisting concepts via change management
• Hands on approach for styling of brochures, billboards, magazines...etc.
• High knowledge of pattern, moulage/molding, draping, assembly and production in general
• Good technical sketching and drawing skills
• Associative, multi-tasked, with a strong passion for fashion and its work field
• Being a highly involved, pro-active free thinker and creative and highly associative
• Working within deadlines and use of time management methods
• Exceptional creative and art direction skills
LANGUAGES
Dutch: native language; able to read, write, speak and understand fluently
English: able to read, write, speak and understand fluently
German: able to read, write, speak and understand almost fluently
French: able to read, speak and understand at an intermediate level
Italian: able to read, speak and understand at an intermediate level
Spanish: able to read, speak and understand at an intermediate level
