7. For fashion conscious adults aged 25-35, Zara
Clothing is the clothing retailer that incorporates
modern telecommunication technology in its
marketing research & supply chain in order to deliver
fresh customer inspired fashion designs at less than
11. Zara Fact !!!
Consumers in Central London visit the
average store four times annually, but
Zara's customers visit its shops at an
average of 17 times a year. The high
traffic in the stores circumvents the
need for advertising…”
22. Product Development Cycle
23. Retailer V/S ZARA
• Develop idea into
3-5 physical sample …
• Decision making
1-2 meetings Making semi-
• Fabric selection Coloring
.5 - 2 by retailer according to
34. •Low volume per style of changing products.
• Zara also has two clearly time-limited sales a year rather
than constant markdown.
• It spends effort on producing what are current fashion trends
• Zara delivers fashion when it is HOT.
36. Zara begins its activity with the opening in A
Its first store, although the origins of the group
1975 date back
to 1963. the year in which Armanico Ortega
Chairman and founders ,begins his business
GOASAM is founded by the owner of the
1976 ZARA store
& continues with the opening of the first stores in
37. 1985 The creation if INDITEX as head of the
The opening of the First ZARA store outside
Occurs in December 1988 in Oporto
38. 1990 The United States and France are the next
markets in which the group begins its activity.
1991 The birth of the PULL&BEAR chain and the purchase of
65% of the MASSIMO DUTTI group.
39. 1994 INDITEX to open new international markets:
Mexico in 1992,Greece in 1993 and Belgium and
1995 This year also sees the opening of the first store
group in Malta and in the following year in
40. 1997 Norway & Israel join the list of countries in
which INDITEX is present.
The BERSHKA chain, targeting the younger female
commences its activity in a year which also sees the
of stores in new countries: Argentina, japan, United
Kingdom, Venezuela, Lebanon, United Arab Emirates,
The acquisition of STRADIVARIUS makes its fifth
the group and stores are also opened in new
the Netherlands, Poland, Saudi Arabia, Bahrain,
Brazil, Chile and Uruguay.
2000 The opening of stores in four new countries
takes place In 200: Australia, Denmark,
42. 2001 On 23rd may 2001 ,Index goes public
listed on the
Spanish stock market.
They are focusing on actual need of product not predict by themselves..So it’s start from market research ………………………………..and end with sales report….
Zara paid more & more efforts on information technology. We can say that information technology considered as the heart of Zara's business.
1.)close watch on trends : Market research on university campuses, discos & other venues.2.) buying behaviour: through qualitative comments & feedback.3.) quick decisions ;HQ regional managers collect the information and analysis the feedback & on the basis of that the decisions.4.) inventory control: collect fabrics from stores, dyeing finishing, .5.) distributors: line in stores and first to stores.
Information flows daily..designer check the database before the dispatches as well uses information to create new lines and modify existing ones.
Zara is very specific with the standardization of product information. Zara warehouses the product information it quickly prepares & accurately prepare designs with clear cut manufacturing instructions.
They focused more on product information and inventory management Zara team have the capability to design a garment with available stocks they did not wait for the material to come and then manufacturing takes place.
They have a good distribution system. Approximately 200 km of underground tracks move merchandises from Zara's manufacturing plant to the 400+ stores.60000 items of clothing in a hour.Zaras merchandises does not waste time waiting for human sorting.ss
1.) they used to changed the products quickly in stores & also provide an appropriate discount.2.) It consisted of limited sales a year they have an industry average of around 35%.3.) They put more efforts on current fashion trend they spend more on designing rater than interpreting the fresh.4.) ZARA always delivers a hot & exclusive fashion and charged a moderate price and consumer happily paid for that.