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A iip report
1. A STUDY
ON
“The perception of school management of schools of Allahabad
towards smart classroom education”
Helix Technology Solutions
Submitted in partial fulfillment of
POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM-MKTG.)
Submitted by
Richa Gaur
(M4-34)
Under the guidance of
Mr. Madhusudan Kota Ms. Rohini Gajbhiye
Assistant Professor (Marketing) Sales Planning & Control team
Siva Sivani Institute of Management Helix Technology Solutions
Siva Sivani Institute of Management
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2. DECLARATION
This project entitled “A study on the perception of school management of schools of Allahabad
towards smart classroom education”, in Helix Technology Soutions, is a benefited work done by
me in partial fulfillment of my PGDM(Marketing) course Management from Siva Sivani Institute
of management, Secunderabad.
I further state that this report entirely stand original in its concepts ideology and genuine in its
presentation.
I declare that this report has not been submitted to any other University/Institute for the award
of any Degree/Diploma.
Richa Gaur
PGDM(Marketing)-2009-11
Siva Sivani Institute of Management,
Secunderabad
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3. ACKNOWLEDGEMENT
I take this opportunity to thank all, whose able guidance and kind co-operation helped me to
complete my internship & study on “the perception of school management of schools of
Allahabad towards smart classroom education in Allahabad” successfully.
I am particularly indebted to Mr. Mohan Saripalle, for providing me the opportunity and
complete guidance to do this project. He always extended his cooperation and provided me with
valuable information regarding the organization in spite of his very busy schedule.
I would like to thank and express my gratitude towards Ms. Rohini Gajbhiye (Sales Planning &
Control team) my project Guide, who has been a constant source of inspiration and
encouragement for me during this project
I extend my sincere gratitude to my Head of Department(Marketing) Dr. M. Anil Ramesh, for
giving me the privilege to do the Summer Internship Program. I am greatly obliged to my
Faculty Guide Mr. Madhusudan Kota (Assistant Professor, Marketing) for his complete
guidance and also for his valuable insights on the project.
Last but not the least, I would like to extend a special word of thanks to all my well-wishers for
giving me a helping hand whenever needed and for making the project a success.
Place: Signature
Date: Richa Gaur
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5. CONTENTS
Chapter – 1 2-9
1.1Introduction 3
1.2Significance of the Study 3
1.3Objectives of the study 4
1.4Literature Review 4
Chapter – 2 10 - 19
2.1Industry Profile 11
2.2Company Profile 13
Chapter-3 20 - 23
3.1Research Methodology 21
3.2Research Design 21
3.3Sample Profile 21
3.4Tools and Methods Data Collection 22
3.5Limitations 22
Chapter 4 24 - 48
4.1 Data Analysis 25
Chapter-5 49 - 51
5.1Interpretation and Findings 50
Chapter-6 52 - 53
6.1 Recommendations and Discussions 53
Bibliography
Annexure
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6. ABSTARCT
The entire project work aims to do an analysis on “The perception of school management of
schools of Allahabad towards smart classroom education” and to understand market
opportunities in the major private projects in the Allahabad. This project gives an overview of
what the schools are expecting from Helix Technology Solutions in the software solution section
along with their incurred cost, like the features and other things. And also it gives the overview
of the whole Software solution product market in Allahabad. This project will help the
organization to understand the positioning of the rivals companies and help to expand their
business in this area by providing them the market review of the selected area and it will help to
easily inter in Allahabad market.
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8. 1.1 INTRODUCTION
Technology has come to stay in our lives. It is no longer restricted to being something that is invented
in isolation in a laboratory. Instead, it has become a way of life. The influence exerted by technology
has been so widespread that now it is almost impossible to name a field where it is not being put to
use.
Last few years, the impact of technology is influencing in all sectors from industries to
elementary education. There has been a spectacular development in the use of E-learning in the
past few years, and consequently, computer-mediated communication has attracted more
attention.
E-learning, which employs electronic media as part of delivery system and encompasses diverse
learning strategies and technologies including computer based learning, web based learning,
virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learning
anytime anywhere, uniform delivery to all users reducing chances of misinterpretations,
promotion of team learning & discussion, and easy access to global community, has given it a
competitive edge over the traditional method of learning. The distinctive features of E-learning
are making it more popular around the globe.
E-Learning is present in different forms. The most modern type of e-learning followed today is
smart classroom education. Schools are readily implementing this system to modernize the
method of teaching in the school. The concept of smart classrooms does not completely do away
with the traditional method of teaching. Rather it seeks to club the use of technology with
conventional methods. The resultant product is a harmonious blend of the modern and the traditional.
For instance, the teacher while teaching a lesson on volcanoes will supplement the information given
in books by showing a video of how a volcano erupts.
1.3 SIGNIFICANCE OF THE STUDY
a) This Study helps to identify the other major market players in the E-learning Industry.
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9. b) This Study helps to know about the entire E-learning Industry in India.
c) The Study limelight the important factors for selecting the E-learning solutions by the
school.
d) Brings out the importance of E-learning solutions in schools.
e) The Study aims to find the growing opportunities for E-learning solutions in schools of
Allahabad.
f) It identifies the importance of E-learning in schools of Allahabad and, examine the
impact of some variables such as Infrastructure, School Fees on implementing E-
learning solutions towards the growing opportunities.
1.4 OBJECTIVES OF THE STUDY
a) To find how many schools (school management) are aware of smart class technology.
b) To find how many schools have smart class solution.
c) To determine whether installing smart class solution in schools will enhance the result
of the student.
d) To determine what factors of smart class technology attracts schools towards it.
e) To find out the reason of slow acceptance of smart class solution in the school.
1.5 LITERATURE REVIEW
Before discussing about the smart classrooms, we should know about the e-learning as smart
classroom solutions are the type of e-learning solution.
1.5.1 Definition of E-Learning
E-learning is the acquisition and use of knowledge distributed and facilitated primarily by
electronic means. This form of learning currently depends on networks and computers, but
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10. will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite),
and technologies (e.g., cellular phones, personal digital assistants) as they are developed
and adopted.
E-learning can take the form of courses as well as modules and smaller learning objects. E-
learning may incorporate synchronous or asynchronous access and may be distributed
geographically with varied limits of time.
1.5.2 Evolution of E-Learning
E-Learning models are the most preferable mode of education in all parts of the globe. The
foot prints of E-learning models are traced, it shows that the influence of E-learning models
was used for first correspondence programs in the U.S. at Pennsylvania State University in
1892. They started this service to provide the education access to rural areas. In later years,
the correspondence model is changed into a better education program by using the
technology.
In 1920’s and 1950s, they started to broadcast the course lessons through radio medium.
Due to the advancement of computer and networking technologies are providing a diverse
means to support learning in a more personalized, flexible, portable and on-demand
manner. These radical and sweeping changes in learning needs and technology have
catapulted a revolutionary transition in modern learning tools in the backdrop of the
internet, commonly referred to as E-learning.
The History of e-Learning
Instructor-Led Training Era (Pre 1983)
Before computers were widely available, instructor - led training. ILT was the primary training
method. ILT allowed students to get away from the office to focus on their studies and to interact
with their instructor and classmates. However, ILT usually meant high costs and downtime
during office hours leading training providers to search for a better way to train.
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11. Multimedia Era - (1984 to 1993)
Windows 3.1, Macintosh, CD-ROMs, PowerPoint marked the technological advancement of the
Multimedia Era. In an attempt to make training more transportable and visually engaging, CT
courses were delivered via CD-ROM. The anytime, anywhere availability of CD-ROM also
provided time and cost savings that the instructor-led training (ILT) could not and helped to
reshape the training industry. Despite the benefits the CD-ROM courses lacked instructor
interaction and dynamic presentation making the experience somewhat less than satisfying and
slower and less engaging for students.
Web Infancy - (1994 - 1999)
As the Web evolved, training providers began exploring how this new technology could improve
training. The advent of email, Web browsers, HTML, media players, low fidelity streamed
audio/video and simple Java began to change the face of multimedia training. Basic mentoring
via email, intranet CBT with text and simple graphics, and Web-based training with low quality
intermittent deliver Web costs emerged.
Next Generation Web - (2000 - 2005)
Technological advance including Java/IP network applications, rich streaming media, high-
bandwidth access, and advance Web site design - are revolutionizing the training industry. Today,
live instructor led training (ILT) via the Web can be combined with real-time mentoring,
improved learner services, and up-to-date, engaging "born on the web" content to create a
highly-effective, multi-dimensional learning environment. Today, organizations must empower
the worker with just-in-time learning thus the power of mobile solutions with PDA's and cell
phones are a solution whose time has come. It has been estimated that there will be more mobile
devises in the year 2005 than there will be integrated desktops. These sophisticated
training solutions provide even greater cost savings, higher quality learning experiences and are
setting the standards for the educational standards of the future.
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12. 1.5.3 Smart Classrooms
Smart Classrooms are technology enhanced classrooms that foster opportunities for teaching and
learning by integrating learning technology, such as computers, specialized software, audience
response technology, networking, and audio/visual capabilities.
The purpose because of which this technology emerged was basically to improve the teaching
and learning both. Other reasons supporting the technology are:
• To develop a learning environment that utilizes technology that will enhance research-based
instructional strategies
• To develop the skills and confidence in teachers to use technology to change their students'
learning experiences
• To document the successes and challenges of technology integration with research-based
instructional strategies
• To document and disseminate information about the observed changes in the teacher, students and
learning environment
• To identify the most valued technology solutions in a classroom and develop the classroom model
for implementation in the remaining classrooms throughout the district.
1.5.4 Implementation Barriers for Smart Classrooms Solutions
Several barriers to the implementation of e-learning had previously been identified in
the literature. The examples are:
1. Increased time commitment (workload) for academic staff.
2. Development time
3. Delivery time.
4. Lack of strategic planning and visions.
5. Lack of training in technological developments.
6. Lack of support for pedagogical aspects of developments.
•Lecturers’ lack of time. Mainly it is related to preparing the e-course and adjusting
existing courses into e-course format.
•Learning materials and time management. In case of ordinary learning situation,
the planning and time management is being done for the student by curriculum
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13. administration department. But in case of e-learning course, the student himself /herself
has to take active role in it and that necessitates much more self- discipline and
becomes one of the major issues why students drop e-courses.
•Loss of “teacher’s aura” and possibility of discussion. Some special subjects (e.g.
social science, Moral etc.) require a lot of discussion and quick feedback and that
makes the notion of turning these courses into full-fledged e-courses highly
questionable. Blended learning offers solution: lectures in virtual environment,
seminars, and practical assignments in class room – in face-to-face environment.
•Technology. The technology issues followed two main themes: hardware problems
with the school’s network server and Internet bandwidth issues.
•Lack of face-to-face communication. Some younger students expressed regret that
they were not able to sit in math class with their peers.
•Comparison to regular courses. Some students felt that their on-line course work
was more difficult than the work their peers in normal regular school were doing.
Others said that they felt their Cyber School courses took more time than that of their
peers in regular courses. One had also remarked that there was a drop in his math score
in the on-line school compared to what he had obtained in a regular course the previous
year.
1.5.5 Past Researches
1. Smart Classroom: Enhancing Collaborative Learning Using Pervasive Computing
Technology (Stephen S. Yau, Sandeep K. S. Gupta, Fariaz Karim, Sheikh I. Ahamed,
Yu Wang, and Bin Wang):
In this paper, author have presented the details of Smart Classroom, which facilitates
collaborative learning. It is designed to increase the level and quality of collaboration
between students and instructor in a classroom. Functionalities of Smart Classroom
including an example course were described. Author says that implemented different
functionalities of Smart Classroom is already implemented, now features must be added
to the technology, like mobile technology etc.
2. A Comparative Study Of Schools With And Without Smart Classrooms In Relation
To Achievement Motivation Of Students (Amritbir Kaur):
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14. The researcher in this paper talks about the importance of smart classroom with reference
to the achievement motivation. Since there is a usage of a larger number of senses in this
technique than is there in case of traditional teaching, therefore a large percentage of
students in school with smart classrooms are highly motivated towards achievement. The
students studying in schools with smart classrooms are better motivated to achieve more
and more in life. The Computer Assisted Instruction is more effective than the traditional
method. The retention is higher when taught through Computer Aided Instruction as
Support System. She says that the schools must try to integrate the innovations coming
up in the field of education (like that of smart classroom) with the traditional teaching, as
much as possible, to make the teaching learning process more effective.
3. The Smart Classroom versus Traditional Classrooms: What the students are saying
(Tornabene):
For the study author took the feedback of students. For the purpose he considered two
classrooms, one equipped with smart class technology, and the other a normal traditional
classroom. Most student preferred classroom with smart technologies. Student had no
problem in studying for extra hours in the classroom as the real time experience was
obtained in the smart classrooms. It attracted them, they dint feel any distraction while
studying there. Therefore author says that since the technology is present and it is
gathering attention of students and helping them to better understand the topic then such
kind of technology should be implemented by schools and technology
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16. India is fast emerging as an E-learning hub, because of its ability to provide a large pool of a
highly educated workforce. There are a number of other potential factors for IT outsourcing in
India, such as cost-efficiency, quality, technical support and a growing economy. In that context
education is costly and moving ahead for higher education is even costlier, so major portion of
masses remain uneducated and lot many learners have to quit their education half way. With fast
growth of Internet, technology and multimedia the world has come closer and provided us with
numerous benefits over the older technologies and learning techniques, maintaining learner's
interest and providing extensible, rich learning experiences with integration of physically
objects. Over time, professionals of the e-learning industry and their clients saw the need for
cost-effective solutions. Thus, the developed solutions are cost-effective, as compared to other
developed nations and also assure the same level of quality. A number of companies in India
possess quality certifications such as ISO and SEI-CMM and meet international standards.
The late 90s is when the eLearning Industry came into focus and attracted a lot of investments in
the Western Countries. From 2000 - 2008, the eLearning Industry grew ten-fold globally.
Indian E-learning industry employs about 11,000 people and total revenue is estimated at $316
millions. Domestic E-learning industry is about 10% of the total industry size and stands at
around $30 million
E-learning has attained a tremendous growth since 2000 and it has always continued to attract
companies to enter the market. Some e-learning companies focus on diversified target segments
and a few players focus on a specific e-learning sector.
The following is a list of some prominent e-learning companies in India:
a) NIIT Technologies was set up in 1981 to provide training solutions for IT industry and
now it has clients across 40 countries. This company is a pioneer in Indian e-learning
industry and provides specialized learning solutions for corporations, government sectors,
colleges, schools, and individuals. NIIT acquired ElementK, a leading US-based e-
learning company, which provides a tailored catalogue of courses to corporate clients
across the globe.
b) IBM India has a well established Learning Development division and has thousands of e-
learning experts located in 55 countries across this globe.
In India, they have-learning development centers at Delhi, Kolkata, Mumbai, Chennai,
Bangalore, Pune, Gurgaon, Noida, and Hyderabad. IBM has also setup a Knowledge
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17. factory at its Bangalore location to analyze the external and internal training requirements
and provide innovative-learning solutions.
c) Tata Interactive Systems (TIS) is part of the Tata Group and was started in the year 1990.
This company had a steady growth over years and has around 600 multi-disciplinary
specialists today across the globe. With 19 years of experience, this company has
established its presence worldwide and has developed e-learning content across 1500
projects to cater corporate, education, and government sectors.
d) Skillsoft is an Ireland based leading provider of e-learning products and has a center
established at Bangalore. SkillSoft's Books24x7 is one of the largest online, on-demand
book resources with more than 20,000 titles. It provides on-demand e-learning and
performance support solutions to global destinations and local Indian clients in key cities
of India, such as Mumbai, Bangalore, Delhi, and Hyderabad.
e) Sify E-learning was formed in December 2000 and in India it has office locations at
Chennai, Delhi, Mumbai, and Bangalore. With eight years of experience in this domain,
Sify e-learning has developed over 5000 hours training so far and it focuses more on the
corporate sector.
f) Lionbridge India has set up development centers at Mumbai and Chennai, and employs
highly skilled engineering and content development teams. Apart from e-learning
services, this company also provides translation and localization services. This company
has opened a translation institute in India, Aksharmala, to provide professional translation
services for Indic languages.
g) Educomp Solutions was incorporated in September 1994. This Delhi-based education
company is the largest provider of technology education and learning services for the K-
12 market in India. It serves approximately eight million students worldwide and
employs around 4000 employees. It also provides online tutoring services since 2005.
h) Tutorvista was founded in 2005 at Bangalore. This company provides 24x7 personalized
online tutoring services to students from K12 to graduate level across the globe. It has
around 1500+ online tutors from various cities in India.
i) GurukulOnline headquarted in Mumbai is one of the largest providers of online library
courses and over the years has developed around 5000 hours of learning content across
16 industry domains.
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18. j) Harbinger Knowledge Products is a part of Harbinger Group and serves customers across
45 countries, including India. This company has its corporate headquarters at Pune, and
also has units established in Mumbai and US locations.
k) HCL is one of the leading offshore e-Learning service providers and offers services that
range right from Consulting to Courseware Authoring & Management, providing
professional servicing around Learning Management Systems (LMS) and collaborative
learning for market segments spanning Publishers, Universities and Corporate Groups.
Apart from these major players, there are several smaller companies in this segment, which play
a powerful role in developing innovative e-learning solutions to the domestic and international
market.
2.2 Company Profile
Helix Technology Solutions
2.2.1 Mission
Organization’s mission is to become the most respected source of learning and teaching solutions
for the education markets in India and worldwide
2.2.2 Vision
Organization’s two fold vision:
1. Create original and sustainable learning and teaching solutions
2. Promote human excellence by contributing our best to the education sector in India and abroad
2.2.3 Helix Values
At Helix, values are more than words. Values are Helix guiding principles. Values of the
organization are:
• Passion for innovation
• Commitment to quality
• Inspiring leadership
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19. • Performance and Excellence
Helix is a technology-based education company involved in developing diverse educational
products that aid the educational process. The essence of Helix lies in its technology, talent and
domain expertise.
2.2.4 Technology
World class technology, sophisticated learning management tools and effective content
management systems are used to develop our e-Learning products. They make extensive use of
technology to provide the best possible learning experience.
2.2.5 Talent
Helix’s most prized possession is their talented human capital. Experience, expertise and
enthusiasm are the key elements of their staff. They have the best in class teams of academicians,
subject matter experts, instructional designers, software programmers, content editors, content
writers and graphic artists who can transform ideas into innovative products.
Domain Expertise
The reason behind Helix success is their emphasis on understanding and analyzing the real needs
of the learner. Be it the keen grasp of student mindset, learning habits, instructional design
philosophy or wide knowledge base, Helix has the highest quality of domain expertise.
2.2.6 Products
Helix is focused on making the total learning experience interesting, practical and intuitive for
everybody. These products are developed by technologists as well as educationalists with
multiple years of experience in education field.
a) LearnNext
LearnNext is a computer based learning system to study the CBSE syllabus from home. With
LearnNext, a student is assured of the latest CBSE course material.
LearnNext has focused on making it easier for you to understand complex topics, problems and
theorems with the aid of animations and easy to understand voice-overs. Forget about spending
time trying to figure out those confusing explanations in your textbooks. Our interactive
solutions will help you learn fast and learn better.
LearnNext offers:
a) Highly interactive, easy to use & effective course content with audio-visuals to
understand complicated concepts.
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20. b) CBSE Class VI to X Science (Physics, Chemistry, Biology) & Mathematics syllabus
c) Convenience and the ability to learn at any place and any time - without Internet
d) Solved NCERT Exercises contain videos of Maths & Science exercises in NCERT
textbooks solved by a teacher.
e) Over 250 lessons explained with audio-visual course content, solved examples &
experiments
f) Lesson wise revision tests at the end of every lesson with key and explanation
g) An 'Ask the Teacher' feature for personalized doubt clarification
h) Lessons Tests, Chapter Tests & Model Tests per subject to prepare you better for the
exams
i) Affordably priced: costs a fraction of the private tuition costs
j) Above all, Learning - a happy experience with LearnNext
b) Teachnext
TeachNext is the most innovative and simplest product that is easy to setup, use and maintain. It
comes with complete content in a box and is operated with a remote.
Benefits:
a) TeachNext is as simple as using a Television with a stop, start and forward button. No
long training or practice required
b) All modules are as per the NCERT syllabus. TeachNext has the entire Syllabus (Chapters,
Lessons, Experiments, Exercises, Tests) in a complete audio-visual format
c) Lower preparation time required by teachers, as there is no need to go through content
and take out only the relevant parts
d) Unique lesson plan system which aids the teacher in preparation for the subject
e) No complicated hardware systems, just one simple solution in a box.
2.2.7 Size of Business
a) The company has already invested a sum of Rs 100 crores towards initial development of
the products and the required technology platform.
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21. b) The company has planned to invest Rs 300 crores in phases in R&D
2.2.8 Market Share
a) The market share of Helix is 2 % in just 8 months as sales process started around July-
August.
b) The company took 2 yrs in content development with the help of expert academicians.
c) A team of 400 technology professionals and 60 expert academicians are currently.
Working towards conceptualizing and enhancing the new suite of products, scheduled to
be completed within two years.
2.2.9 Organizational Structure
2.2.10 Swot Analysis
Strengths Weakness
a) Well experienced IIT & IIM Alumini a) As a new organization taking time to setup
b) Experienced sales team b) Late entrant
c) Teachnext box, classroom solution c) Products available according to CBSE
being one of the quality product in syllabus only.
market
d) User –friendly classroom solution
e) Pan India presence
f) Deeper penetration
g) Best hardware
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22. Opportunities Threats
a) Huge untapped market a) Competitors being in market from many
years
b) Announcement of ICT policies
b) Competitors being the Brand name, doing
c) Growing Education Sector
unprofitable business to defeat Helix.
d) Young India
c) Entrance of international company like HCL
d) Government aided schools
2.2.11 Company Positioning
Since Helix Technolgy solutions is new company,it started its operation in month of August
2009.It was in this sector for past 3 years but it was in only busy in R&D and content
formulation.It came up with LearnNext variant which is a student based solution.The full
marketing and sales of its three variant stared in month of september 2009 only.In last 7 months
of operations it has more than 1000 schools signed or in process of signing of agreement.
2.2.12 Strategies Used By Helix
a) School contact programme: it is being done in the schools, demo CDs are provided to
students ,mainly related to Learnnext
b) Diwali greeting cards: it was sent to all the C.B.S.E schools across the country with the
brochures ,got very good responses from the schools and sales also
c) Exhibitions: they have participated in various exhibitions like word didac’09, eindia’09
etc where we demonstrated our classroom solution and got very good response.
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23. d) Seminars: Time to time Helix conducts seminars in different cities where all the
Principals are invited and the Demo is presented in front of them.
e) Gifts: New year gifts like Planner has been given to the Principals
f) Advertisement: Details of the products being posted at different educational websites.
g) Others: THE Banners/Posters/Pamphlets are other sources of positioning our Product.
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24. CHAPTER-3
3.1 Introduction
Research is finding something again. It is different from Discovery or Invention, it is to find the
existing facts and analysis them. So, the basic motive is to study the existing problem and tries to
find the solution, if any or try to search out for better options, if available.
Research can be defined as systemized effort to gain new knowledge. A research is carried out by
different methodologies which have their own pros and cons. Research methodology is a way to
solve research in studying and solving research problem along with logic behind them are
defined through research methodology. A Research can be done by both ways, Exploratory and
Descriptive, as per the need. Here the researcher has done descriptive research to know about the
recommendation pattern of school to their client for the Helix luminaries
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25. 3.2 Research Design
Research design states the whole procedure of collecting the data’s from the sample. What type
of research design has been taken or opted to complete this project worthwhile, that has been
described below. The research design consists of – selecting the sample, collecting the data’s
from those samples and most importantly the process has been taken to take those data’s from the
sample (research methodology), everything. So to submit a good project report, one’s research
design should be very properly set.
Research is designed in the way that it covers all aspects of set objectives and serves the
purposes
3.3 Sample Profile
Keeping in view the time consideration my project guide determine the size of sample, the
sample profile was survey on school present in Allahabad. The samples I have collected through
personal visit to their offices. I meet with them personally to collect the data. Large sample gives
reliable result than small sample. However, it is not feasible to target all school (there are more
than 350 school in the Allahabad city, so it’s not possible to visit every offices of school) or even
a substantial portion to achieve a reliable result. So, in this aspect selecting the sample to study is
known as sample size. Hence, for my project my sample size is 50.
Survey Methodology
For the survey face to face research method was chosen as per the requirement of the survey and
the project. In this project the target customer were Management team of school and along with
the survey a catalogue of the Helix products was to be circulated. Face to face interaction was the
best way to complete the survey for the precise data collection feedback.
3.4 Tools & Methods of Data Collection
There are two methods of data collection: Primary and Secondary method. Secondary method, in
which data is collected from pre- collected resources.
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26. In this Research, Primary Data Collection method has been used. Questionnaire was made
according to the objectives and personally interview was taken of the respondents.
Assumptions
1. It has been assumed that sample of 50 respondents represents the whole population
(school).
2. The information given by the management team of school is unbiased
Questionnaire
Questionnaire was designed after consulting with the project guide of the company.
Questionnaire was in such a way that defines current status of the Industry in terms of market
share, new ways of acquiring the new customers, and also a feedback from the current customer.
The questions were easy to understand and also the comfort level of the target customers was
considered.
3.5 Limitations
Every work has its own limitation. Limitations of this project are:-
1. Duration of Project is not enough to make a conclusion on such a vast subject time
constraint has become a big limitation.
2. Changing the Mentality of school for recommending the Helix luminaries is also a
constraint.
3. Difficulty in convincing the school to find the proper information.
4. It is a sheer challenge in getting an appointment with the school.
5. The Management team of school was unwilling to share their details to a
surveyor.
6. Lack of awareness in modern technology that we are using now days.
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28. CHAPTER - 4
4.1 DATA ANALYSIS
4.1.1 Awareness of Smart Classrooms
Valid Cumulative
Frequency Percent Percent Percent
Valid Yes 37 74.0 74.0 74.0
No 13 26.0 26.0 100.0
Total 50 100.0 100.0
4.1.2 Aware of HELIX as a smart class solution provider
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29. Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 19 38.0 38.0 38.0
No 31 62.0 62.0 100.0
Total 50 100.0 100.0
4.1.3 Smart Classrooms in School
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 14 28.0 28.0 28.0
No 36 72.0 72.0 100.0
Total 50 100.0 100.0
4.1.4 Name of smart class solution provider
Cumulative
Frequency Percent Valid Percent Percent
Valid everonn 8 16.0 16.0 16.0
educomp 8 16.0 16.0 32.0
Not using 34 68.0 68.0 100.0
Total 50 100.0 100.0
29
30. 4.1.5 Reason for not employing smart classrooms
Frequency Valid Percent
Valid smart class solution is
very expensive 3 10
Lack of skilled
faculty 8 24
fees cannot be
increased 9 27
any other reason
9 40
Total 34 100.0
4.1.6 Name of smart class solution provider * Smart class solution makes learning easy
cross tabulation
30
31. name of smart
Smart class solution makes learning easy Total
class solution
provider Strongly
disagree Disagree neutral Agree
everonn Count 0 0 4 4 8
% within name of
smart class solution
.0% .0% 50.0% 50.0% 100.0%
provider
educomp Count
2 0 6 0 8
% within name of
smart class solution
25.0% .0% 75.0% .0% 100.0%
provider
Not using Count
2 14 12 6 34
% within name of
smart class solution
5.9% 41.2% 35.3% 17.6% 100.0%
provider
Total Count
4 14 22 10 50
% within name of
smart class solution 8.0% 28.0% 44.0% 20.0% 100.0%
provider
31
32. 4.1.7 Name of smart class solution provider * smart class solution increases the learning
capability of students Cross tabulation
name of smart smart class solution will help in fetching good marks
class solution in examination Total
provider Strongly Strongly
Disagree Disagree Neutral Agree Agree
everonn Count
0 0 6 2 0 8
% within
name of smart
class solution .0% .0% 75.0% 25.0% .0% 100.0%
provider
educomp Count
0 0 2 4 2 8
% within
name of smart
class solution .0% .0% 25.0% 50.0% 25.0% 100.0%
provider
Not using Count
1 9 10 11 3 34
% within
name of smart
class solution 2.9% 26.5% 29.4% 32.4% 8.8% 100.0%
provider
Total Count
1 9 18 17 5 50
% within name
2.0% 18.0% 36.0% 34.0% 10.0% 100.0%
of smart class
32
33. 4.1.8 Name of smart class solution provider * smart class technology will improve quality of
teaching cross tabulation
name of smart smart class technology will improve quality of
class solution teaching Total
provider Strongly Strongly
Disagree Disagree Neutral Agree Agree
everonn Count
0 2 2 2 2 8
% within name
of smart class
solution .0% 25.0% 25.0% 25.0% 25.0% 100.0%
provider
educomp Count
0 0 4 4 0 8
% within name
of smart class
solution .0% .0% 50.0% 50.0% .0% 100.0%
provider
Not using Count
2 6 12 13 1 34
% within name
of smart class
solution 5.9% 17.6% 35.3% 38.2% 2.9% 100.0%
provider
Total Count
2 8 18 19 3 50
%
4.0% 16.0% 36.0% 38.0% 6.0% 100.0%
33
34. 4.1.9 Name of smart class solution provider * smart class solution will help in fetching good
marks in examination cross tabulation
name of smart smart class solution will help in fetching good marks
class solution in examination Total
provider Strongly Strongly
Disagree Disagree Neutral Agree Agree
everonn Count
0 0 6 2 0 8
% within
name of smart
class solution .0% .0% 75.0% 25.0% .0% 100.0%
provider
educomp Count
0 0 2 4 2 8
% within
name of smart
class solution .0% .0% 25.0% 50.0% 25.0% 100.0%
provider
Not using Count
1 9 10 11 3 34
% within
name of smart
class solution 2.9% 26.5% 29.4% 32.4% 8.8% 100.0%
provider
Total Count
1 9 18 17 5 50
34
35. % 2.0% 18.0% 36.0% 34.0% 10.0% 100.0%
4.1.10 Name of smart class solution provider * smart class solution is necessary for today’s
competitive environment cross tabulation
name of smart smart class solution is necessary for today’s
class solution competitive environment Total
provider Strongly Strongly
Disagree Disagree Neutral Agree Agree
everonn Count
0 0 2 2 4 8
% within name
of smart class
solution .0% .0% 25.0% 25.0% 50.0% 100.0%
provider
educomp Count
0 2 2 4 0 8
% within name
of smart class
solution .0% 25.0% 25.0% 50.0% .0% 100.0%
provider
Not using Count
3 10 12 7 2 34
% within name 8.8% 29.4% 35.3% 20.6% 5.9% 100.0%
of smart class
solution
provider
35
36. Total Count
3 12 16 13 6 50
% 6.0% 24.0% 32.0% 26.0% 12.0% 100.0%
4.1.11 Name of smart class solution provider * smart class technology will act as a boon for
low performing students Cross tabulation
name of smart smart class technology will act as a boon for low
class solution performing students Total
provider Strongly Strongly
Disagree Disagree Neutral Agree Agree
everonn Count
0 2 2 4 0 8
% within name
of smart class
solution .0% 25.0% 25.0% 50.0% .0% 100.0%
provider
educomp Count
0 2 4 2 0 8
% within name
of smart class
solution .0% 25.0% 50.0% 25.0% .0% 100.0%
provider
Not using Count
4 9 7 10 4 34
% within name
of smart class
solution 11.8% 26.5% 20.6% 29.4% 11.8% 100.0%
Provider
Total Count 4 13 13 16 4 50
36
37. % 8.0% 26.0% 26.0% 32.0% 8.0% 100.0%
4.1.12 Name of smart class solution provider * smart class solution will create interest
among students towards learning cross tabulation
name of smart smart class solution will create interest among students
class solution towards learning Total
provider Strongly Strongly
Disagree Disagree Neutral Agree Agree
everonn Count
0 0 4 2 2 8
% within name
of smart class
solution .0% .0% 50.0% 25.0% 25.0% 100.0%
provider
educomp Count
2 0 0 2 4 8
% within name
of smart class
solution 25.0% .0% .0% 25.0% 50.0% 100.0%
provider
Not using Count
3 13 5 8 5 34
% within name
of smart class
solution 8.8% 38.2% 14.7% 23.5% 14.7% 100.0%
provider
Total Count
5 13 9 12 11 50
% 10.0% 26.0% 18.0% 24.0% 22.0% 100.0%
37
38. 4.1.13 Name of smart class solution provider * smart class solution will provide quality
educational opportunity cross tabulation
name of smart smart class solution will provide quality educational
class solution opportunity Total
provider Strongly Strongly
disagree Disagree Neutral Agree Agree
everonn Count
0 2 0 6 0 8
% within name
of smart class
solution .0% 25.0% .0% 75.0% .0% 100.0%
provider
educomp Count
0 2 4 0 2 8
% within name
of smart class
solution .0% 25.0% 50.0% .0% 25.0% 100.0%
provider
Not using Count
1 12 10 9 2 34
% within name 2.9% 35.3% 29.4% 26.5% 5.9% 100.0%
of smart class
solution
provider
38
39. Total Count 1 16 14 15 4 50
% within name
2.0% 32.0% 28.0% 30.0% 8.0% 100.0%
of smart class
4.1.14 Name of smart class solution provider * smart class solutions will act as a unique
selling point for schools cross tabulation
name of smart smart class solutions will act as a unique
class solution selling point for schools Total
Strongly
provider
Disagree Neutral Agree Agree
everonn Count
2 0 2 4 8
% within name
of smart class
solution 25.0% .0% 25.0% 50.0% 100.0%
provider
educomp Count
2 0 4 2 8
% within name
of smart class
solution 25.0% .0% 50.0% 25.0% 100.0%
provider
Not using Count
10 12 7 5 34
% within name
of smart class
solution 29.4% 35.3% 20.6% 14.7% 100.0%
provider
Total Count
14 12 13 11 50
39
40. % within name 28.0% 24.0% 26.0% 22.0% 100.0%
4.1.15 Name of smart class solution provider * smart class will help most for the schools
cross tabulation
smart class will help most for the schools Total
name of smart
class solution unique better improve
provider selling understand overall will ease
point ing result teachers job
everonn Count
2 0 6 0 8
% within name
of smart class
solution 25.0% .0% 75.0% .0% 100.0%
provider
educomp Count
2 6 0 0 8
% within name
of smart class
solution 25.0% 75.0% .0% .0% 100.0%
provider
Not using Count
8 4 18 4 34
% within name
of smart class
solution 23.5% 11.8% 52.9% 11.8% 100.0%
provider
Total count
% 24.0% 20.0% 48.0% 8.0% 100.0%
40
41. 4.1.16 Name of smart class solution provider * improvement in the result of student after
implementation of smart classrooms cross tabulation
name of smart improvement in the result of
class solution student after implementation of
provider smart classrooms Total
Yes no no change
everonn Count
4 2 2 8
% within name
of smart class
solution 50.0% 25.0% 25.0% 100.0%
provider
educomp Count
4 0 4 8
% within name
of smart class
solution 50.0% .0% 50.0% 100.0%
provider
Total Count
8 2 6 16
% within name
of smart class
50.0% 12.5% 37.5% 100.0%
solution
provider
41
42. 4.1.17 Factors liked most in smart class solution
Frequenc Valid Cumulative
y Percent Percent Percent
Valid visual &
11 22.0 22.0 22.0
audio effect
real time
25 50.0 50.0 72.0
experience
convenienc
14 28.0 28.0 100.0
e
Total 50 100.0 100.0
4.1.18 Students passing in annual examination with or more than 60% marks before
implementation of smart classrooms
Frequency Valid Percent
Valid 26 - 50% 2 12.5
51 - 75% 10 62.5
76 - 100% 4 25.0
Total 16 100.0
4.1.19 Students passing in annual examination with or more than 60% marks after
implementation of smart classrooms
42
43. Frequency Valid Percent
Valid 51 - 75% 8 50.0
76 - 100% 8 50.0
Total 16 100.0
4.1.20 One-Sample Statistics
Std. Error
N Mean Std. Deviation Mean
students passing in annual
examination with or more
than 60% marks before
16 3.13 .619 .155
implementation of smart
classrooms
students passing in annual
examination with or more
than 60% marks after
16 3.50 .516 .129
implementation of smart
classrooms
4.1.21 One-Sample Test
43
44. Test Value = 0
95% Confidence
Interval of the
Difference
Sig. (2- Mean
t df tailed) Difference Lower Upper
students passing in
annual examination with
or more than 60% marks
before implementation
20.189 15 .000 3.125 2.80 3.45
of smart classrooms
students passing in
annual examination with
or more than 60% marks
after implementation of
27.111 15 .000 3.500 3.22 3.78
smart classrooms
44
46. a) By referring to table no 4.1.1 it can be inferred that most of the schools surveyed are
aware of smart classroom technology. Only 26% of the schools are unaware of this
technology. Out of 74% of the schools which are aware of it only 38% (as on table 4.1.2
and chart no 4.1) of the schools are aware that Helix technology is also the player in this
smart classroom area. Therefore, it can be said that there is very less awareness about the
Helix Technology. Schools are aware about the latest technologies coming up in the
education industry.
b) Very less number of the schools are taking the advantage of this technology as it can be
seen from the table no. 4.1.3. Only 28% of them have implemented this technology and
other being deprived of it. Out of these 28% of the schools equal share is taken by both
Everonn and Educomp smart classroom providers, as in table no. 4.1.4. It can be
observed that there are no other player in this technology as far as Allahabad is
concerned. This shows that high level of promotion is done in Allahabad from Everonn
and Educomp.
c) It was found that the main reason because of which, the technology which is very
beneficial and effective in its field, is not been implemented is that the schools do not
have enough money for implementing it. For doing this they will need to increase the fees
and as they say that fees cannot be increased, this shows that the students studying there
cannot afford high fees. Therefore, 27% of the schools said that since fees cannot be
increased that’s why they cannot employ this technology. Table no 4.1.5 and chart no 4.2
talk about this. Around 40% of the respondents said that there are other reasons for not
using this technology; it may be because this technology is not accessible although they
are aware of it. Some of the schools also said that there faculties are not skilled enough
that they can use such technologies for teaching purpose.
d) By referring to table no 4.1.15, and 4.1.17, and chart no.4.7 & 4.9 we can know the
factors which attract the schools for smart class solutions. It provides real time experience
which is considered as the most effective factor by the respondents, around 50% of them
voted for this. 48% of the schools feel that it improves overall result of the school, which
is a good attraction for the same. Also, 75% of the educomp solution users feel that it
helps in creating a better understanding among students about the topic.
46
47. e) The schools which are already using this technology are Educomp and Everonn. In case
of both the customers 50% of users of each solution feel have experienced the
improvement in result after implementation of the solution, as in table no 4.1.16 and chart
no. 4.9. Considering table no 4.1.18, 4.1.19, 4.1.20, 4.1.21 it is observed that since there
is significant difference between the result of the students before implementing the
solution and that of after implementation, therefore it can be said that result of the
students improves after implementation of this technology.
47
49. a) After the complete study the entire findings show that Helix should reframe the 4P’s
concentrating more on pricing strategy and promotions
b) Helix is giving one of the best products of smart classroom technology to the schools that
is why they are been able to push their product in other areas of India. From the analysis
it is seen that in spite of its good product quality schools over Allahabad are not aware of
it, therefore better promotion activities must be carried out for the same.
c) The main problem with Helix product is that its price quite high than that of other
providers, therefore company should concentrate on pricing strategy of the products.
d) It was observed that the schools which are already among the cream schools of Allahabad
do not have any kind smart class technology and they are not even interested for the
same, but the schools are growing with high pace are keen interested in these products,
therefore Helix Technology should target these growing schools.
e) It was also observed that Everonn has captured all the Kendriya Vidyalayas of Allahabad,
Helix should also built contract with some kind of Government aided or trust aided
schools to capture the market.
BIBLIOGRAPHY
49
52. Perception of Schools about Smart Class Solutions
A study is being conducted by a student of Siva Sivani Institute of Management on perception of school
management of schools in Allahabad on smart class solution (e-learning solutions).
Please spare a few minutes to fill the questionnaire.
1. Are you aware of smart class solution?
Yes No
2. Do you have smart class in your school?
Yes No
3. If answer to question no 2 is yes then please give the name of smart class solution provider.
__________________________
4. If answer to question no 2 is “No”, then please mark the reason of not employing it.
i. smart class solution is very expensive
ii. Lack of skilled faculty
iii. Fees cannot be increased
52
53. iv. Don’t have access to smart class solution
v. Any other, please mention the reason __________________________________________
5. Are you aware of HELIX as a smart class solution provider?
Yes No
Please circle your responses to the following statements for question 6 to 14 ( 5- strongly agree,4-agree,3-
neutral, 2-disagree, 1- strongly disagree)
6. Do you think that smart class solution makes learning easy?
1 5
Strongly disagree 2 3 4 strongly agree
7. Do you think that smart class solution increases the learning capability of students?
1 5
Strongly disagree 2 3 4 strongly agree
8. Do you think that smart class solution will help in fetching good marks in examination?
1 5
Strongly disagree 2 3 4 strongly agree
9. Do you think smart class technology will improve quality of teaching?
1 5
Strongly disagree 2 3 4 strongly agree
10. Do you think smart class solution is necessary for today’s competitive environment?
1 5
Strongly disagree 2 3 4 strongly agree
53
54. 11. Do you think smart class technology will act as a boon for low performing students?
1 5
Strongly disagree 2 3 4 strongly agree
12. Do you think smart class solution will create interest among students towards learning?
1 5
Strongly disagree 2 3 4 strongly agree
13. Do you think smart class solution will provide quality educational opportunity?
1 5
Strongly disagree 2 3 4 strongly agree
14. Do you think smart class solutions will act as a unique selling point for schools?
1 5
Strongly disagree 2 3 4 strongly agree
15. Which factor do you like most in smart class solution?
Visual Effect Audio Effect
Real Time Experience Convenience
16. How smart class will help most for the schools?
Unique selling point Better understanding among students
Improve overall result of school Will ease teachers job
54
55. Please answer question 17 to 19 if you have implemented smart class solution in your school, else move
to personal information
17. Is there any improvement in the result of student after implementation of smart
classrooms?
Yes No No Change
18. Percentage of students passing in annual examination with or more than 60% marks before
implementation of
smart classes:
0 – 25% 26 - 50% 51 – 75% 76 – 100%
19. Percentage of students passing with less than 60% marks after implementation of smart classes:
0 – 25% 26 - 50% 51 – 75% 76 – 100%
Personal Information
Name of the school _______________________________________________
Name of the respondent ________________________________________________
Designation _______________________________________________
Gender: Male Female
55
