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Social Media Report

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Social Media Report

  1. 1. Facebook Report Semester 1
  2. 2. Overview September to December • Page Likes: 1018 to 1308 • 2968 page engagement • 63,110 Reach January to March • Page Likes: 969 to 1008 • 1059 page engagement • 29,495 Reach
  3. 3. Overview Likes grew: 28% Engagements grew: 280% Reach grew: 213%
  4. 4. Best Post • Celebrating Voter’s Accomplishments • Student and Faculty involvement
  5. 5. Best Post • RIT Featured on TWC News • Students like to celebrate the success of the school
  6. 6. Worst Posts • Thanksgiving information (The set of the post ) • Shared Media
  7. 7. When to post Begin Posting at 9AM to 6Pm for the highest reach
  8. 8. Objectives • Continue to grow the Facebook page by consistently posting engaging and creative content to students, faculty, and family. – Follow the growth pattern – Remember to post at least two times a day – Interact with other groups on campus to reach more
  9. 9. Recommendations • Continue to incorporate students, and faculty in the Facebook • Continue to highlight achievements • Stop sharing unoriginal content (YouTube Videos, Other pages) • Do not post pictures in a collage or slideshow – This leads to a lower reach
  10. 10. New Strategy • “#RITLead” • Campaign asking students about what it means to be a leader • Gets students involved and engaged by seeing other peers • Has high engagement and reach

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