2. Background Information
• A
career
oriented
lady,
born
and
raised
in
Kuwait
• Egyp7an/Pales7nian
origins
• Studied
an
MBA
in
Marke7ng
at
Aiin
Shams
University
• Been
a
resident
in
the
UAE
for
almost
15
years
specialised
in
the
Events
&
Communica7on
fields
• Has
an
extensive
range
of
career
highlights
which
include
working
on
the
following
projects:
• Samsung
Middle
East
Dubai:
Events
and
Sponsorship
manager
• Layalina
Magazine
:
Dubai
General
Manager
• Nike:
Marke7ng
manager
–
Egypt
• Business
Development
–
Event
Marke7ng
-‐Events
Bou7que
Agency
–
ME
Cleo
Events
FZ
LLC
• Company
specialises
in
events
management
such
as
conferences,
seminars,
corporate
launches
of
companies
within
the
MENA
region
!
3. Professional Summary
A
professional
business
development
and
marke7ng
events
professional,
with
over
15
years
experience
in
the
MENA
and
GCC
region.
I
have
worked
on
several
projects
with
a
diverse
pool
of
local
and
interna7onal
clients,
ensuring
that
they
meet
their
business
development
and
marke7ng
events
goals
on
both
a
strategic
and
grass-‐root
level.
I
have
the
ability
to
recognize
business
development
opportuni7es
for
clients,
and
as
such
iden7fy
the
required
strategic
marke7ng
and
event
management
tools
to
propel
their
business
forward.
With
a
very
strong
eye
for
detail
I
am
able
to
manage
all
kinds
of
marke7ng
events,
as
well
as
teams,
from
start
to
finish,
ensuring
that
results
are
in
line
with
the
strategic
marke7ng
requirements
of
the
company.
4. Business Strengths
• able
to
run
an
event
from
the
point
of
incep7on
to
the
point
of
delivery
with
excellence
• Business
development
• Nego7a7on
skills
• Proac7ve,
Asser7ve
&
Resourceful
• Mul7-‐lingual
–
fluent
Arabic
&
English
• sound
knowledge
in
menu
planning
and
food
presenta7on
• excellent
communica7on
and
interpersonal
skills
• ability
to
create
new
approaches
and
set
examples
of
best
prac7ces
to
current
and
future
event
programs
• excellent
7me
management/Project
management
and
organisa7onal
skills
• enthusias7c
and
self-‐mo7vated
• communica7on
and
customer
handling
skills
5. Career Highlights
Layalina
magazine
–
Dubai
Managed
the
team
to
Launch
the
1st
Layalina
Dubai
Edi7on,
overlooked
the
business
development
for
commercial
sec7on,
supervised
distribu7on
channels,
researched
and
created
pricing
policy
Sports
Events
–
Egypt
• Organised
the
1st
Interna7onal
Beach
Volleyball
Tournament
in
Egypt
• Managed
1st
Endurance
Horse
race
in
Egypt
• Managed
Nike
Sports
events
in
Egypt
ME
Cleo
Events
–
Dubai
Iden7fied
opportuni7es
to
develop
the
business
in
the
UAE
and
GCC
market,
retained
mul7na7onal
and
local
companies
with
a
very
high
rate
of
customer
sa7sfac7on
Arab
Health
-‐
GE
Healthcare
Managed
the
account
of
GE
Healthcare
and
GE
energy
-‐
corporate
events
and
conferences
for
3
years
–
Organize
and
plan
their
biggest
events
of
the
year
Desert
classic
–
Samsung
VIP
booth
Organised
all
aspects
of
trade
show
events,
including
space
exhibi7on
and
structure,
demonstra7ons,
speaker
placement,
contract
nego7a7ons,
staffing
&
promo7onal
giveaways
6. Client Portfolio
Mars
Int.–
Kra_
–
Masafi
–
Abbot
–
GSK
–
Austrian
Airlines
–
General
Electric
Health
Care
–
General
Electric
Power
and
energy
–
UNB
–
SCB
–
Master
card-‐
Canon
–
Rostamani
–
Sanofi
–
E7had
airlines
7. Charity Events and Team Building
EChad
Airlines
ExecuCve
Office
Colour
their
Lives
Charity
event
Dubai
Abu
Dhabi