Here are slides from my recent talk about How design thinking can help to innovate and try to solve complex problems.

1. INNOVATION THROUGH DESIGN
THINKING
DINESH JOSHI
14TH DECEMBER 2016

2. DESIGN IS
EVERYWHERE

3. DESIGN IS NOT ONLY A
PRODUCT, IT’S ABOUT THE
WHOLE EXPERIENCE
AROUND THAT!

4. HUMAN ERROR? NO, BAD DESIGN

5. FIX
Source: http://www.ics.com/blog/and-winner-%E2%80%A6-miss-universe-bad-design

6. GOOD DESIGN =
LEAST COGNITIVE EFFORT

7. AFFORDANCE

8. ERROR ANTICIPATION

9. FEEDBACK

10. ▸ Finding the right problem to solve
▸ Most of the problems are not real - those are symptoms
▸ Look for Why
DESIGN THINKING

11. ECOSYSTEM
Source: https://sensical.wordpress.com/2013/01/22/visualizing-the-healthcare-ecosystem/

12. ▸ Actors
▸ Environments
▸ Artefacts
▸ Relationships
▸ Scenarios
ECOSYSTEM
Ecosystems can be nested
(parent and child ecosystem)

13. CUSTOMER JOURNEY MAP
Source: http://www.uxmatters.com/mt/archives/2011/09/the-value-of-customer-journey-maps-a-ux-designers-personal-journey.php

14. ▸ Human Centered Design process
▸ The Double-Diamond Model of Design
TOOLS OF DESIGN THINKING

15. HUMAN CENTERED DESIGN PROCESS

16. DOUBLE-DIAMOND MODEL OF DESIGN

17. ▸ Product
▸ Business model (services)
WHAT IS INNOVATION

18. Red Ocean Blue Ocean
Compete in existing market Create new market
Beat competition No competition
Exploit existing demand Create new demand
Make value-cost tread-off Break value-cost trade-off
Strategy for low-cost or differentiation No low cost strategy
Focus on current customers Focus on non-customers
INNOVATION STRATEGIES

19. ▸ Disruptive
▸ Incremental
TYPES OF INNOVATION

20. ▸ Apple iPad
▸ Skype
▸ Tata Nano
▸ Uber
▸ 3D printing
▸ IoT
DISRUPTIVE INNOVATIONS

21. ▸ What do you guys think?
INCREMENTAL INNOVATIONS

22. Depends on Time and Place
INNOVATION IS RELATIVE

23. TO INNOVATE YOU NEED IDEAS
FOR IDEAS YOU CAN
BRAINSTORM

24. ▸ Focus on quantity (lots of different ideas)
▸ Hold criticism
▸ Welcome unusual ideas (there is no stupid idea)
▸ Combine and improve ideas (1+1=3)
BRAINSTORMING RULES
* All ideas have to aligned with company’s strategy
For example: Bank wants to attract more customers to buy their products

25. BRAINSTORM EXERCISE

26. THANKS FOR ATTENDING!
You may reach out to me :
dineshintown@gmail.com
https://www.linkedin.com/in/dineshjoshi8