This document discusses the importance of personal branding, especially on Instagram. It notes that 70% of employers use social media to screen candidates, and freelancing will make up 43% of the US workforce by 2020. Personal branding on social media is important as engagement is 561% higher when a brand message is shared personally rather than by a company. It profiles several individuals like Tasya Farasya and Raditya Dika who have built successful personal brands on Instagram. The document provides tips for developing an effective personal brand on Instagram, including finding your passion, understanding your audience, creating consistent content, and developing a social media planning strategy.
2. FACTS!
INTERVIEWERS GO ONLINE
70% of employers use social media to
screen candidates during the hiring
process
JOB NATURE SHIFTING
The average person switches jobs every
2 to 3 years, and by 2020, freelance and
contract workers will make up 43% of
the U.S. workforce.
SOCIAL MEDIA PLAYS GOD
Every likes, views, comments, shares are
recorded
ENGAGEMENT GOES
PERSONAL
A person gets 561% more engagement
sharing a brand message than a
message sent by a company
3. THE
FUTURE OF
BRANDING
IS
PERSONAL
TASYA
FARASYA
Beauty Influencer, 2.3
M instagram
followers, a woman
with passion.
Ambassador for
MIZZU, NIVEA,
FOCALLURE, dll
INIJIE
Food
photographer and
blogger. Build his
own business
INIJIE ACADEMY.
Bringing his own
personal brand to
his business
RADITYA
DIKA
A writer and a
comedian. His
managed personal
brand made him
known for his
expertise and
specialized set of skills
7. Content Creator
"Posting for Reasons"
Bloggers, Vloggers, Experts,
Memes
Lifecasters
"Living their Best Life"
Special Talent, Entrepreneur,
High-End Model, Celebrity, Public
Figure, etc
8. "YOU" AND WHAT ARE "YOU" ABOUT (USP)
Find Your Passion
What are you good at?
What do you love the most?
What makes your heart tingle?
DO SWOT!
Find your opportunity and make it
your value
Benchmark!
Is there anyone out there like you?
Know Your Audience
Do Some Research
17. PERIODICALLY GOALS -
CONTENT TYPE
DAILY FEEDS AND STORIES
CONTENT IDEA - PHOTO AND
COPY WRITING
TIME SCHEDULING
Instagram
Social Media
Planning
PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.