SlideShare a Scribd company logo
1 of 21
Download to read offline
PRATHIVIANDCO.
ENTERING THE
FUTURE OF
BRANDING
Personal Branding Series No. 1 -
Instagram Hack
FACTS!
INTERVIEWERS GO ONLINE
70% of employers use social media to
screen candidates during the hiring
process
JOB NATURE SHIFTING
The average person switches jobs every
2 to 3 years, and by 2020, freelance and
contract workers will make up 43% of
the U.S. workforce.
SOCIAL MEDIA PLAYS GOD
Every likes, views, comments, shares are
recorded
ENGAGEMENT GOES
PERSONAL
A person gets 561% more engagement
sharing a brand message than a
message sent by a company
THE
FUTURE OF
BRANDING
IS
PERSONAL
TASYA
FARASYA
Beauty Influencer, 2.3
M instagram
followers, a woman
with passion.
Ambassador for
MIZZU, NIVEA,
FOCALLURE, dll
INIJIE
Food
photographer and
blogger. Build his
own business
INIJIE ACADEMY.
Bringing his own
personal brand to
his business
RADITYA
DIKA
A writer and a
comedian. His
managed personal
brand made him
known for his
expertise and
specialized set of skills
WHO NEEDS PERSONAL
BRANDING?
PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.
What's Your
Personal
Brand?
WHAT ARE YOU
PASSIONATE ABOUT?
WHAT SUBJECTS
ARE YOU DRAWN TO?
WHAT IS THE MESSAGE
YOU WANT TO CONVEY?
be original, engage
(communicate),
collaborate
NAIL IT!
Content Creator
"Posting for Reasons"
Bloggers, Vloggers, Experts,
Memes
Lifecasters
"Living their Best Life"
Special Talent, Entrepreneur,
High-End Model, Celebrity, Public
Figure, etc
"YOU" AND WHAT ARE "YOU" ABOUT (USP)
Find Your Passion
What are you good at?
What do you love the most?
What makes your heart tingle?
DO SWOT!
Find your opportunity and make it
your value
Benchmark!
Is there anyone out there like you?
Know Your Audience
Do Some Research 
Social Media
Personal Branding Through Instagram (1)
Do It Yourself
WHICH PART OF THE INSTAGRAM
SHOWS YOUR USP?
WHAT YOU
WANT?
WHAT THE
AUDIENCE
NEEDS?
TREND
KEEP YOURSELF UPDATED
reach your
audience
MIND YOUR PICTURES!
BE A CREATIVE STORY
TELLER
BE INTERACTIVE!
PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.
BE CONSISTENT!
Content
Creation
AWARENESS
INTEREST
DESIRE
PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.
ACTION
Personal Branding Through Instagram (1)
SOCIAL MEDIA PLANNING
PERIODICALLY GOALS -
CONTENT TYPE
DAILY FEEDS AND STORIES
CONTENT IDEA - PHOTO AND
COPY WRITING
TIME SCHEDULING 
Instagram
Social Media
Planning
PERSONAL BRANDING SERIES 1 | PRATHIVI AND CO.
DO IT YOURSELF
Social Media Planning
Another
Instagram
Content
Important
Points
Profile Picture
Biography
Copy Writing and
Hashtagging
If you’re not
branding
yourself, you can
be sure others do
it for you.
ON POINT!
PERSONAL BRANDING SERIES 1 | PRATHIVIANDCO.
EMAIL ADDRESS
prathiviandco@gmail.com
PHONE NUMBER
081259477197
Contact Us
Have any questions or suggestions?
PERSONAL BRANDING SERIES 1 | PRATHIVIANDCO.

More Related Content

What's hot

Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Chris Snider
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 
Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Bhavesh Gudhka
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 
Topshop digital marketing plan
Topshop digital marketing planTopshop digital marketing plan
Topshop digital marketing planXinyi Zhu
 
Marketing Plan for Mobile App
Marketing Plan for Mobile AppMarketing Plan for Mobile App
Marketing Plan for Mobile AppPratyush Singh
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing StrategyTecmoz Solutions
 
SEMrush product training- Killer Features
SEMrush product training- Killer FeaturesSEMrush product training- Killer Features
SEMrush product training- Killer FeaturesYulia Aslamova
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategyVanessa CEO
 
Content Marketing Explained
Content Marketing ExplainedContent Marketing Explained
Content Marketing ExplainedRahulVerma886
 
Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)Paul Potenzone
 
Content marketing strategy
Content marketing strategyContent marketing strategy
Content marketing strategykhan majid
 
Why Influencer Marketing?
Why Influencer Marketing? Why Influencer Marketing?
Why Influencer Marketing? Naveen Yakkundi
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningAnandan Pillai
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Kemal Brown
 

What's hot (20)

Instagram Marketing
Instagram MarketingInstagram Marketing
Instagram Marketing
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdf
 
Topshop digital marketing plan
Topshop digital marketing planTopshop digital marketing plan
Topshop digital marketing plan
 
Marketing Plan for Mobile App
Marketing Plan for Mobile AppMarketing Plan for Mobile App
Marketing Plan for Mobile App
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing Strategy
 
SEMrush product training- Killer Features
SEMrush product training- Killer FeaturesSEMrush product training- Killer Features
SEMrush product training- Killer Features
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
 
Content Marketing Explained
Content Marketing ExplainedContent Marketing Explained
Content Marketing Explained
 
Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)Content Strategy Frameworks (from KBS)
Content Strategy Frameworks (from KBS)
 
Content marketing strategy
Content marketing strategyContent marketing strategy
Content marketing strategy
 
Why Influencer Marketing?
Why Influencer Marketing? Why Influencer Marketing?
Why Influencer Marketing?
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media Planning
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing Workshop
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing Trends
 

Similar to Personal Branding Through Instagram (1)

Practical Social Media Marketing for startups
Practical Social Media Marketing for startupsPractical Social Media Marketing for startups
Practical Social Media Marketing for startupsFanchimp
 
Branding Yourself with Social Media (2012)
Branding Yourself with Social Media (2012)Branding Yourself with Social Media (2012)
Branding Yourself with Social Media (2012)Atlantic Webworks
 
Social media
Social mediaSocial media
Social mediaabby 123
 
Telling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaTelling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaMichele Martin
 
Mastering Social Media for Artists
Mastering Social Media for ArtistsMastering Social Media for Artists
Mastering Social Media for ArtistsKay Ridge
 
Answer the following questions based on the attached article.pdf
Answer the following questions based on the attached article.pdfAnswer the following questions based on the attached article.pdf
Answer the following questions based on the attached article.pdfbkbk37
 
Recruiting And Social Media
Recruiting And Social MediaRecruiting And Social Media
Recruiting And Social Mediamcornes
 
Cultivating Effective Marketing in the Mobile World
Cultivating Effective Marketing in the Mobile WorldCultivating Effective Marketing in the Mobile World
Cultivating Effective Marketing in the Mobile WorldLeap Year Marketing
 
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...Hey, College Students—Learn How To Use Social Media Like a Real Professional—...
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...Mary Snauffer
 
20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital world20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital worldThe Digital Conversationalist
 
Cultivating effective marketing in the mobile world
Cultivating effective marketing in the mobile worldCultivating effective marketing in the mobile world
Cultivating effective marketing in the mobile worldLeap Year Marketing
 
Leading on Social Media
Leading on Social MediaLeading on Social Media
Leading on Social MediaKDMC
 
How to Communicate Your Employer Brand Authentically Through Social Media - T...
How to Communicate Your Employer Brand Authentically Through Social Media - T...How to Communicate Your Employer Brand Authentically Through Social Media - T...
How to Communicate Your Employer Brand Authentically Through Social Media - T...Nando Rodriguez
 

Similar to Personal Branding Through Instagram (1) (20)

Personal branding 2013
Personal branding 2013Personal branding 2013
Personal branding 2013
 
Wordcamp Melbourne 2011
Wordcamp Melbourne 2011Wordcamp Melbourne 2011
Wordcamp Melbourne 2011
 
Practical Social Media Marketing for startups
Practical Social Media Marketing for startupsPractical Social Media Marketing for startups
Practical Social Media Marketing for startups
 
Branding Yourself with Social Media (2012)
Branding Yourself with Social Media (2012)Branding Yourself with Social Media (2012)
Branding Yourself with Social Media (2012)
 
Brand Development
Brand DevelopmentBrand Development
Brand Development
 
product = people
product = peopleproduct = people
product = people
 
Social media
Social mediaSocial media
Social media
 
Telling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaTelling the Workforce Story with Social Media
Telling the Workforce Story with Social Media
 
Mastering Social Media for Artists
Mastering Social Media for ArtistsMastering Social Media for Artists
Mastering Social Media for Artists
 
Building Effective Partnerships with Bloggers
Building Effective Partnerships with BloggersBuilding Effective Partnerships with Bloggers
Building Effective Partnerships with Bloggers
 
Answer the following questions based on the attached article.pdf
Answer the following questions based on the attached article.pdfAnswer the following questions based on the attached article.pdf
Answer the following questions based on the attached article.pdf
 
Content & conversation
Content & conversationContent & conversation
Content & conversation
 
YP-Week
YP-WeekYP-Week
YP-Week
 
Recruiting And Social Media
Recruiting And Social MediaRecruiting And Social Media
Recruiting And Social Media
 
Cultivating Effective Marketing in the Mobile World
Cultivating Effective Marketing in the Mobile WorldCultivating Effective Marketing in the Mobile World
Cultivating Effective Marketing in the Mobile World
 
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...Hey, College Students—Learn How To Use Social Media Like a Real Professional—...
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...
 
20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital world20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital world
 
Cultivating effective marketing in the mobile world
Cultivating effective marketing in the mobile worldCultivating effective marketing in the mobile world
Cultivating effective marketing in the mobile world
 
Leading on Social Media
Leading on Social MediaLeading on Social Media
Leading on Social Media
 
How to Communicate Your Employer Brand Authentically Through Social Media - T...
How to Communicate Your Employer Brand Authentically Through Social Media - T...How to Communicate Your Employer Brand Authentically Through Social Media - T...
How to Communicate Your Employer Brand Authentically Through Social Media - T...
 

More from Dini Prathivi

Branding Trend 2023.pdf
Branding Trend 2023.pdfBranding Trend 2023.pdf
Branding Trend 2023.pdfDini Prathivi
 
Marketing 5.0 Humanizing Tech.pdf
Marketing 5.0 Humanizing Tech.pdfMarketing 5.0 Humanizing Tech.pdf
Marketing 5.0 Humanizing Tech.pdfDini Prathivi
 
Digital Marketing Trend in Hospitality Industry.pdf
Digital Marketing Trend in Hospitality Industry.pdfDigital Marketing Trend in Hospitality Industry.pdf
Digital Marketing Trend in Hospitality Industry.pdfDini Prathivi
 
Digital Branding 101.pdf
Digital Branding 101.pdfDigital Branding 101.pdf
Digital Branding 101.pdfDini Prathivi
 
Personal Branding Nowadays - Keeping Up with the Hybrid.pdf
Personal Branding Nowadays - Keeping Up with the Hybrid.pdfPersonal Branding Nowadays - Keeping Up with the Hybrid.pdf
Personal Branding Nowadays - Keeping Up with the Hybrid.pdfDini Prathivi
 
Social Media Copywriting
Social Media CopywritingSocial Media Copywriting
Social Media CopywritingDini Prathivi
 
Digital Marketing is Not Social Media Marketing
Digital Marketing is Not Social Media MarketingDigital Marketing is Not Social Media Marketing
Digital Marketing is Not Social Media MarketingDini Prathivi
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessDini Prathivi
 
Social Media for Business 2021
Social Media for Business 2021Social Media for Business 2021
Social Media for Business 2021Dini Prathivi
 
Economic Challenge and Opportunities:Gen Z Edition
Economic Challenge and Opportunities:Gen Z EditionEconomic Challenge and Opportunities:Gen Z Edition
Economic Challenge and Opportunities:Gen Z EditionDini Prathivi
 
Social Media Copywriting (facebook and instagram)
Social Media Copywriting (facebook and instagram)Social Media Copywriting (facebook and instagram)
Social Media Copywriting (facebook and instagram)Dini Prathivi
 
The Brand Called You
The Brand Called YouThe Brand Called You
The Brand Called YouDini Prathivi
 
Marketing in 21st Century - Marketing Evolution
Marketing in 21st Century - Marketing EvolutionMarketing in 21st Century - Marketing Evolution
Marketing in 21st Century - Marketing EvolutionDini Prathivi
 
Personal Branding for Career - How to Make a Good CV
Personal Branding for Career - How to Make a Good CVPersonal Branding for Career - How to Make a Good CV
Personal Branding for Career - How to Make a Good CVDini Prathivi
 
Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...
Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...
Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...Dini Prathivi
 
3 Steps Writing Methode - Planning
3 Steps Writing Methode - Planning3 Steps Writing Methode - Planning
3 Steps Writing Methode - PlanningDini Prathivi
 
New Era of Leadership
New Era of Leadership New Era of Leadership
New Era of Leadership Dini Prathivi
 
Social Media 102 - Instagram Hacks - Content Strategy and Analytic
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticSocial Media 102 - Instagram Hacks - Content Strategy and Analytic
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticDini Prathivi
 
Verbal and Non Verbal Communication
Verbal and Non Verbal CommunicationVerbal and Non Verbal Communication
Verbal and Non Verbal CommunicationDini Prathivi
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)Dini Prathivi
 

More from Dini Prathivi (20)

Branding Trend 2023.pdf
Branding Trend 2023.pdfBranding Trend 2023.pdf
Branding Trend 2023.pdf
 
Marketing 5.0 Humanizing Tech.pdf
Marketing 5.0 Humanizing Tech.pdfMarketing 5.0 Humanizing Tech.pdf
Marketing 5.0 Humanizing Tech.pdf
 
Digital Marketing Trend in Hospitality Industry.pdf
Digital Marketing Trend in Hospitality Industry.pdfDigital Marketing Trend in Hospitality Industry.pdf
Digital Marketing Trend in Hospitality Industry.pdf
 
Digital Branding 101.pdf
Digital Branding 101.pdfDigital Branding 101.pdf
Digital Branding 101.pdf
 
Personal Branding Nowadays - Keeping Up with the Hybrid.pdf
Personal Branding Nowadays - Keeping Up with the Hybrid.pdfPersonal Branding Nowadays - Keeping Up with the Hybrid.pdf
Personal Branding Nowadays - Keeping Up with the Hybrid.pdf
 
Social Media Copywriting
Social Media CopywritingSocial Media Copywriting
Social Media Copywriting
 
Digital Marketing is Not Social Media Marketing
Digital Marketing is Not Social Media MarketingDigital Marketing is Not Social Media Marketing
Digital Marketing is Not Social Media Marketing
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Social Media for Business 2021
Social Media for Business 2021Social Media for Business 2021
Social Media for Business 2021
 
Economic Challenge and Opportunities:Gen Z Edition
Economic Challenge and Opportunities:Gen Z EditionEconomic Challenge and Opportunities:Gen Z Edition
Economic Challenge and Opportunities:Gen Z Edition
 
Social Media Copywriting (facebook and instagram)
Social Media Copywriting (facebook and instagram)Social Media Copywriting (facebook and instagram)
Social Media Copywriting (facebook and instagram)
 
The Brand Called You
The Brand Called YouThe Brand Called You
The Brand Called You
 
Marketing in 21st Century - Marketing Evolution
Marketing in 21st Century - Marketing EvolutionMarketing in 21st Century - Marketing Evolution
Marketing in 21st Century - Marketing Evolution
 
Personal Branding for Career - How to Make a Good CV
Personal Branding for Career - How to Make a Good CVPersonal Branding for Career - How to Make a Good CV
Personal Branding for Career - How to Make a Good CV
 
Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...
Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...
Instagram Funnels, Ads, and Community Collaboration feat: Jasmine Yulina from...
 
3 Steps Writing Methode - Planning
3 Steps Writing Methode - Planning3 Steps Writing Methode - Planning
3 Steps Writing Methode - Planning
 
New Era of Leadership
New Era of Leadership New Era of Leadership
New Era of Leadership
 
Social Media 102 - Instagram Hacks - Content Strategy and Analytic
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticSocial Media 102 - Instagram Hacks - Content Strategy and Analytic
Social Media 102 - Instagram Hacks - Content Strategy and Analytic
 
Verbal and Non Verbal Communication
Verbal and Non Verbal CommunicationVerbal and Non Verbal Communication
Verbal and Non Verbal Communication
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)
 

Personal Branding Through Instagram (1)