2. COCA COLA'S
TARGET AUDIENCE
TARGET AUDIENCE OF COCA-COLA: BROAD AND DIVERSE.
AIMED AT TEENAGERS, YOUNG ADULTS, AND ADULTS OF ALL AGES.
MARKETING EFFORTS FOCUS ON INDIVIDUALS WHO ENJOY REFRESHING AND
FLAVORFUL BEVERAGES.
EMPHASIS ON PROMOTING HAPPINESS, TOGETHERNESS, AND ENJOYMENT IN
ADVERTISEMENTS.
3. MEALS FAMILY BONDING
'MAGIC TASTE' OF COCA-COLA: CELEBRATING GOOD TIMES
COCA-COLA X STRANGER THINGS: UPSIDE-DOWN WORLD IN LONDON
COCA-COLA X STRANGER THINGS: HAWKINS IN SHOREDITCH
DIET COKE: TAKING A BREAK FROM EXPECTATIONS
DIET COKE: TWISTED AND EXOTIC FLAVORS WITH TANYA REYNOLDS
OPEN LIKE NEVER BEFORE: COCA-COLA AND GEORGE THE POET'S MESSAGE OF CHANGE
COCA-COLA'S SUPPORT FOR GREAT BRITAIN'S HOSPITALITY INDUSTRY
OPEN TO BETTER: CAMPAIGN FOR HOPE AND OPTIMISM IN 2021
CAMPAIGNS IN THE TIME OF COVID: REFLECTING ON AN UNPRECEDENTED YEAR
OPEN THAT COCA-COLA: CAPTURING THE 'OOOH!' FEELING
DIET COKE AND SMEG: COOLER BREAKS FOR PRIZE WINNERS
FANTA HALLOWEEN: FRIGHTFULLY GOOD PRIZES
DIET COKE LOVE WHAT YOU LOVE CAMPAIGN
SCHWEPPES AND TASTE OF LONDON: BRINGING COCKTAILS TO THE MASSES
COCA COLA'S
RECENT MARKETING CAMPAIGN
4. DESCRIPTION:
OUR CAMPAIGN, "COCA-COLA CONNECT," AIMS TO CREATE AN EMOTIONAL CONNECTION
WITH CONSUMERS WHILE PROMOTING JOY, TOGETHERNESS, AND UNITY.
THROUGH CAPTIVATING VISUALS AND HEARTFELT STORIES, WE WILL HIGHLIGHT THE
POWER OF COCA-COLA TO BRING PEOPLE CLOSER, CELEBRATE SHARED MOMENTS, AND
FOSTER A SENSE OF BELONGING.
WHETHER IT'S FAMILY MEALS, CELEBRATIONS, OR EVERYDAY ENCOUNTERS, WE WILL
SHOWCASE HOW COCA-COLA ENHANCES THESE EXPERIENCES AND CREATES LASTING
MEMORIES.
THE CAMPAIGN WILL LEVERAGE DIVERSE DEMOGRAPHICS AND PLATFORMS, EMPHASIZING
INCLUSIVITY AND CULTURAL DIVERSITY.
BY INSPIRING PEOPLE TO CONNECT, OUR GOAL IS TO REINFORCE COCA-COLA'S POSITION
AS A SYMBOL OF HAPPINESS AND CONNECTION IN A WORLD THAT CRAVES UNITY.
CAMPAIGN NAME: "COCA-COLA CONNECT:
SPARKING JOY, SPREADING UNITY"
