Presentación de Anne Gregory, presidenta de Global Alliance, en la presentación del Anuario de la Comunicación 2014 de Dircom, sobre tendencias mundiales de comunicación.

1. World trends in Corporate
Communication
Professor Anne Gregory
Chair, Global Alliance

2. Operating at two levels

3. The big trends
A profession that is strong and growing
• 12% increase
• 1 million practitioners in
China
• New and emerging areas
of growth

4. The big trends
More practitioners at senior levels

5. The big trends
Increased complexity
• Interlinked
• Interconnected
• Interdependent
• International

6. The big trends
Time pressure
• On-line, 24/7
• Volume
• Trends v trivial
• Time for
reflection?

7. The smaller trends
Changes in Communication
• Channels
• Multi-modal
• Mobile
• Visual

8. Implications for our practice
• Brand journalism
• Personalisation
• Partnership
• Shift in content
• Measurement and
metrics

9. Challenges
• Partnership and power
• The digital divide
• Transparency
• Crisis communication

10. Organisations are
defined and
constituted by
communication not
just enabled by it…

11. An opportunity

12. Evidence from our own industry

13. Leadership with communication
at its heart - thanks to A.G Lafley
• Defining the meaningful outside
• Deciding how you do business
• Balancing present and future
• Shaping values and standards

14. The legacy from WPRF Madrid
Communicative leadership
• What it means for us
• Practical tools