A webinar with Joel Libava, The Franchise King. Libava discusses the advantages and disadvantages of franchise ownership and how to make it happen.

1. www.thefranchiseking.com
Brought to you by:
www.directcapital.com/franchise www.franchwire.com

2. Established in 1993, Direct Capital is a direct franchise lender
committed to supporting franchisees through all of their projects,
including store acquisitions, remodels, equipment financing, and
working capital. The company is headquartered in Portsmouth, NH,
and operates offices in New York, California, and New London.
www.directcapital.com/franchise

3. Launched in 2012, FranchWire.com is dedicated
to serving as the news resource for franchises the
world over. Come for the analysis and helpful tips,
stay for the discussion.
www.franchwire.com

4. About The Franchise King®
Joel Libava
Joel has been involved in some facet of franchising for over
20 years, and is the author of, “Become a Franchise
Owner” (John Wiley & Sons, Publisher.) He’s also a franchise
ownership advisor.
www.thefranchiseking.com

5. Should You Get A “Job?” Or, Should You
Own What You Do?
 Job  Own What You Do

6. Well? What Should You Do?

7. Your Last 3 Bosses?

8. If you feel that you could be a successful small business owner,
why the heck are you willing to work for someone else?

9. Lunch. At the top.
“Sure, I’d like to start my own business, but I think it’s way too
risky.”

10. 3 ways to go into business
 Start from scratch
 Buy an existing business
 Invest in a franchise

11. What is a Franchise
 Licensing system for the selling of products/services
 Franchisor sells licenses to others (Franchisees)
 License includes guidelines to follow
 Franchisees usually have an assigned geographic
territory

12. How does franchising impact the USA
Economy?
 Generates 18 million jobs
 Contributes 50% of all retail and service $
 Produces over $1.5 trillion in econ. output

13. Franchise Advantages
• Systems are already in place to help you get started
rapidly- a blueprint
• Formal training program
• Branding. Maybe…
• What else?

14. Franchise Disadvantages
 There is a system, but it’s not yours
 You don’t have total control. Lots of rules
 What else would be a disadvantage?

15. What You Get With A Franchise
• Operating system
• Their experience
• Formal training
• Support
• Branding
• Purchasing Power
• Marketing
• Franchise network

16. Can you see yourself as an owner?

17. Some Franchise Types
 Food Service
 Retail
 Personal Services
 B2B
 Children’s Services
 Green
Check out hundred’s of franchises at www.franchisedirect.com

18. Investment Amounts
Your total investment for a franchise depends on the type
of franchise it is…
Home-Based- $40k+
Retail- $150,000+
Food franchises- $150,000+
Service franchises- $100,000+
Hotels/Motels- $5 million ++++

19. Financing a Franchise
 Your cash injection
 Using current banking relationships
 Projections
 Your story

20. Direct Capital Franchise Group
 Franchisees have special needs for equipment financing and working
capital – needs that Direct Capital understands thoroughly after
helping thousands of franchisees nationwide over the past 19 years.
 A true financing partner, we provide dedicated account teams to
support our franchise customers, and can help with project management;
coordinating order processing, delivery and payment across multiple
suppliers to ensure your projects are completed efficiently.
 Visit www.directcapital.com/franchise for more details on the programs
we offer to single & multi-unit franchise operators.

21. FranchWire
 Launched just this month, Franchwire.com is committed to providing
franchise owners, vendors that serve franchises and others in the
market with a one stop shop for national and local news, industry
trends, special interest stories and helpful tips and directories.
 New content is being added every day, and we’re also on Twitter &
Facebook to keep the conversation going.
 We’re always looking for guest bloggers and content suggestions &
submissions. Please send us an email at marketing@franchwire.com if
you’d like to contribute!

22. Join us for Part 2 in this Webinar Series:
February 21, 2012
1pm – 2pm EST
Register Today: http://bit.ly/xIglQ8
We’ll cover…
 Legalities
 Franchise research
 More information on small business loans
 And more….

23. Keep in Touch!
The Franchise King:
www.thefranchiseking.com/blog
@FranchiseKing
Direct Capital:
http://blog.directcapital.com
@DirectCapital and @FranchiseFunder
www.facebook.com/DirectCapital
FranchWire:
www.franchwire.com
@FranchWire
www.facebook.com/franchwire

24. Questions?

25. Thank You For Attending!