Is Africa attractive and ready for a digital transformation? How fast is Africa going digital? What are the logistics chances and needs of Africa? Which role could a postal operator play in the digital future? Which trends are driving Africa into a next generation continent? Which strategic option a postal operator should analyze?

1. Impact
of
Digitaliza7on
on
Africa
as
a
Chance
for
Post
Operator
to
serve
the
Na7on
Dirk
Palder
Vice
President
Global
Transforma7on
Officer
Customer
Experience
&
SM-­‐Management
&
Head
Postal
Service
Industry
Forum
Postal
Africain
28.th
November
2013
Marrakech,
Maroc
Transform
to
the
power
of
digital

2. Is
Africa
going
digital?

3. First:
How
is
Africa
developing
overall?
AVrac7ve
growth
and
the
middle
class
as
the
base
for
eCommerce
ac7vi7es

4. African
trade
flow
overview:
Growing
quiet
nicely,
but
could
be
stronger
with
more
connec7vity
(digital
and
logis7cal)
Africa’s
World
Exports
in
USD
Billion
Africa’s
Total
Trade
in
USD
Billion
1096,1
1038,4
Africa
805
346,99
441,7
549,8
148,6
150
595
589,1
772
671,7
277,1
284,4
Africa
951
186,1
243,1
310,1
380,9
447,8
506,3
389,8
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Africa’s
Top
5
ExporHng
Countries
in
order
of
ranking
128,5
134,5
160,9
198,6
239,7
Egypt
Algeria
Angola
Egypt
357,2
444,7
South
Africa
Angola
449,3
Nigeria
Algeria
Africa
Africa’s
Top
5
ImporHng
Countries
in
order
of
ranking
South
Africa
Africa’s
World
Imports
in
USD
Billion
Morocco
501,1
382,2
290,8
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source:
Africa-­‐Asia
trade
versus
Africa’s
trade
with
the
North:
Trends
and
trajectories
Rank
1
Rank
2
Rank
3
Rank
4
Rank
5
Copyright
©
2013
Capgemini
Consul7ng.
All
rights
reserved.
4

5. African
trade
flow
overview:
Africa
and
Europe
are
dominant
trade
driver,
but
Asia
is
growing
fast.
Africa's
total
trade
with
various
regions
compared
in
USD
Billion
2000
Total
Trade
Africa's
total
trade
with
Asia
Africa's
total
trade
with
Europe
Africa's
total
trade
with
USA
Intra
Africa
Trade
1800
1600
1400
1200
1000
800
600
400
200
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source:
Africa-­‐Asia
trade
versus
Africa’s
trade
with
the
North:
Trends
and
trajectories
Copyright
©
2013
Capgemini
Consul7ng.
All
rights
reserved.
5

6. eCommerce
eTailing
needs
crucial
mass
and
capability
in
logis7cs.

7. Logis7cs
Movements
with
Road
Poten7al:
Intra
Europe
Market
has
biggest
trade
volumes
than
intra-­‐
Asia
and
inter-­‐Europe,
but
Africa
is
catching
up.
Inter
and
Intra
–
Con7nental
Trade
(USD
Billion)
Direct
access
by
road
330
416
956
524
808
3996
184
177
148
89
2464
471
198
62
=
inter-­‐regional
merchandise
trade
(in
billion
dollars)
Source:
WTO
Interna7onal
trade
sta7s7cs
2011
=
intra-­‐regional
merchandise
trade
(in
billion
dollars)
7

8. Cross
boarder
trade
need
a
cheap,
fast
reliable
and
flexible
network
and
a
central
coordinated
network
management
(IT
based)
MUST
have
to
build
cross
boarder
trade
plakorms
1
Road transportation will be crucial for growth
2
Reliable: GPS controlled, scheduled for forecasting
3
FAST and secure: Pre-Custom clearance
4
Containered: Fast and secure exchanged
5
Network Controlled: Dynamic optimized via central IT
8

9. But
there
is
more
to
say:
Internet
diffusion
in
Africa:
“Yes,
the
lights
are
going
on”

10. Nigeria
is
ranked
top
amongst
the
African
countries
for
the
number
of
Internet
users
in
millions
followed
by
Egypt
and
Morocco
E-­‐Commerce
in
Africa
(I/III)
Africa:
Top
Internet
Countries,
Rank
1-­‐10,
by
million
Users,
In
December
2011
0
5
10
15
20
25
Nigeria
30
35
40
45
45,0
Egypt
21,7
Morocco
15,7
Kenya
10,5
South Africa
6,8
Tanzania
4,9
Algeria
4,7
Aganda
4,2
Sudan
4,2
Tunisia
3,9
In
million
Internet
Users
African
E-­‐Commerce
Scenario
§ Although
Nigeria
leads
the
African
na7ons
with
highest
number
of
internet
users,
followed
by
Egypt
and
Africa,
South
Africa
is
the
country
with
B2C
E-­‐Commerce
plakorms
§ The
factors
curbing
online
retail
for
African
Na7ons
are:
– Low
internet
penetra7on
– Focus
on
cash
transac7on
§ Mobile
payments
have
become
increasingly
popular,
promo7ng
B2C
E-­‐Commerce
growth
Source:
Internet
World
Stats
2012,
Market
and
Research
Report
Copyright
©
2013
Capgemini
Consul7ng.
All
rights
reserved.
10

11. Mobile
is
crucial
for
Africa
–
Always
ON
and
smart
phones
could
leapfrog

12. In
Africa,
the
Mobile
data
traffic
is
projected
to
grow
79%
from
2012
to
2017,
will
lead
to
rise
in
mobile
payments
in
African
countries
E-­‐Commerce
in
Africa
(II/III)
PB-­‐
Petabytes
Source:
Cisco
VNI,
2013,
A.T.
Kearney
Analysis
Copyright
©
2013
Capgemini
Consul7ng.
All
rights
reserved.
12

13. African
region
has
seen
significant
developments
in
mobile
payment
in
recent
years
with
number
of
ini7a7ves
highest
in
Sub-­‐Saharan
Africa
M-­‐Commerce
in
Africa
(III/III)
Mobile
Payment
Developments
§ Mobile
payment
apps
in
South
Africa:
– South
Africa’s
mature
retail
money
transfer
is
taking
next
step
in
mobile
payments
evolu7on
by
introducing
mobile
apps
–
In
early
2013,
Absa,
the
country’s
largest
retail
bank
added
mobile
app
to
the
other
op7ons
available
to
the
customer
§
Smartcards
in
Nigeria:
– Mastercard
has
also
laid
the
founda7ons
for
an
electronic
payment
systems
in
Nigeria,
working
with
Nigerian
Na7onal
Iden7ty
Management
Commission
§ Cross-­‐border
mobile
payments
in
West
Africa:
– In
July,
2013
Orange
announced
the
launce
of
Orange
Money
Transfer
service
which
will
be
the
first
mobile
money
service
opera7ng
across
more
than
two
African
countries
namely
Mali,
Senegal
and
Cote
d’lvoire
§ Mobile
Wallets
in
Egypt:
– Mobile
wallet
service
launched
in
June
2013
by
MasterCard,
Na7onal
Bank
of
Egypt
and
Mobile
Operator
E7salat
Source:
GSMA,
Amadeus
Copyright
©
2013
Capgemini
Consul7ng.
All
rights
reserved.
13

14. eCommerce
is
Taking
off

15. Online
Retail
is
strongly
growing,
e.g.
SA

16. eCommerce
Plakorms
are
developing
fast
all
over
the
con7nent

17. eCommerce
fullfilment
is
already
successfull
done,
As
Full
Services,
but
does
the
Postal
Services
a
common
answer?

18. Entrepreneurship
and
VC´s
crea7ng
new
companies:
Are
the
Postal
Services
connected
and
collabora7ng?

19. The
venture
market
and
young
entrepreneurs
are
driving
forces
for
Digital
Africa.
Are
you
part
of
it?
PPP
-­‐
Public
Privat
Partnerships

20. Key
Ques7on
for
Africa’s
Development:
In
which
business
should
Postal
Services
invest,
what
should
be
their
Core?

21. Postal
Operator:
Where
are
you
famous
for
and
who
is
your
compe7tor?
Postal
Market
Spider
Net
Core
Postal
Mail
Distribution
Creation
Make Selection
Customer Targeting
Communication Fulfillment
21

22. You
have
the
choice
–
but
you
should
define
systema7cally
your
market
and
brand,
be
relevant
build
value:
e.g.
BMFO
method
–
Building
Market
Focused
Organiza7ons
Poten7al
Postal
Service
3.0
–
Scenarios:
Defining
the
WHAT
1
THE integrated e-fulfillment provider of the country
(e.g. InPost/ Singapore, Australia, Malaysia Post)
2
THE Governmental BPO partner by nature
3
THE service broker for SMEs/consumers (butler)
4
THE privacy and data hub for…
5
THE the last mile delivery partner for eCommerce
22

23. In
our
new
study
we
iden7fied
that
the
postal
industry
is
moving
towards
a
Postal
Service
3.0
sneaking
and
inconspicuous
Key
findings
Postal
New
Product
Study
New
product/
service
introduc7ons
are
nontransparent
and
inconsistent
for
the
market
The
nontransparent
product
strategy
fosters
the
thesis
that
the
postal
industry
is
moving
ahead
into
a
Postal
Service
3.0
29%
of
new
products/
services
were
for
“Enhancing/
New
Business”
and
17%
were
in
the
Business
Model
dimension
In
par7cular,
small
European
“hidden”
postal
operators
are
leaders
in
introducing
and
marke7ng
new
products/
services
Swiss,
Austria
and
Belgium
were
iden7fied
as
outstanding
innovators
Source:
Capgemini
Consul7ng,
The
Status
of
Postal
Service
3.0,
Cologne,
2011
23

24. Dirk
Palder
Vice
President
Customer
Experience
and
SM-­‐Management
&
Head
Postal
Service
Industry
Phone:
+49
151
4025
2222
E-­‐Mail:
dirk.palder@capgemini.com
TwiVer:
@DirkPalder
LinkedIn:
Dirk
Palder
• INNOVATION
• TRANSFORMATION
• POSTAL
SERVICES
3.0