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@adammelson
Listening to Your Customers’
Wants to Achieve Their Needs
@adammelson
Adam Melson
SEER Interactive
@adammelson
adamm@seerinteractive.com
@adammelson
–
–
–
@adammelson
But really, I want to share a
strategy that recouped $14,000
in a few hours.
@adammelson
How to convince a CEO to
take action that instant.
@adammelson
How 60 minutes can earn you
10% or more via your
potential/existing customers.
@adammelson
How to bring $225,000 back to
your bottom line.
@adammelson
Who is
creating
content?
Content
Everyone
@adammelson
Funny.
Check.
WWJD For A Kegorator
@adammelson
Clickbait
@adammelson
What are we
creating?
Content
Content Mill Whatever I think Thoroughly Researched
@adammelson
WEEEEEEEEEEEEE
@adammelson
Shouting
Content
@adammelson
Shouting
Content
@adammelson
- John Wayne
“You’re short on ears and long
on mouth.”
http://media.photobucket.com/user/aartt/media/store/photograph/johnwayne.jpg.html?filters[term]=john%20wayne&filters[primary]=images
@adammelson
Where is the VALUE?
@adammelson
A long time
ago in a
place in the
middle of
PA…
@adammelson
1. Emotional
Triggers
2. Penalties
3. Conduct Further
Reseach
@adammelson
Results:
1. Felony +41%
2. Caught +160%
@adammelson
Pennsylvania
has a $91 Billion
Insurance Market
@adammelson
How do we better empathize
with customers?
@adammelson
• Got The Rankings
• Got The Traffic
• No Conversions?
Well I did my job, so…
@adammelson
Where are
my results?
@adammelson
@adammelson
What about that $14,000 and
that $225,000?
@adammelson
Listen outside the internet
@adammelson
Boss or client
may be
skeptical
@adammelson
What
We Heard
@adammelson
What
We Really
Heard
@adammelson
Make the
Case
@adammelson
Make the
Real Case
@adammelson
This is the
case.
@adammelson
Move From Content To
Conversion Process
@adammelson
Your competitors are easier.
@adammelson
STEP 2
STEP 3

@adammelson



STEP 2
STEP 3
!
@adammelson



STEP 4 
STEP 2
STEP 3
!
!
@adammelson



STEP 4
STEP 5




STEP 2
STEP 3
!
!
!
!
!
!
@adammelson



STEP 4
STEP 6
STEP 5




STEP 2
STEP 3
!
!
!
!
!
!
@adammelson



STEP 2
STEP 3
STEP 4
STEP 6
STEP 5





STEP 2
STEP 3
!
!
!
!
!
!
Competitor You
@adammelson
If there isn’t a
reaction like
this...
@adammelson
No amount of traffic will fix long
& broken.
@adammelson
Moved from
40 to top 4
@adammelson
“When clients think they want
rankings, they really want
money.”
- @nicomiceli
@adammelson
Zero talk about linking.
@adammelson
Better Understand Your Customers
@adammelson
Better Understand The Business
@adammelson
This opens
minds.
@abby_the_ia
http://www.slideshare.net/AbbyCovert/less
ons-from-an-ontology-nerd
@adammelson
Taste what you’re cooking
@adammelson
Clients may
be skeptical.
@adammelson
My Customer
Experience?
@adammelson
Now We’re
Talking About
People.
@adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenergetics
@adammelson
What
We Heard
@adammelson
What
We Really
Heard
@adammelson
This is the
case.
@adammelson
This is the
real case.
@adammelson
@adammelson
Earn more organic $$$
Save PPC $$$
Save Affiliate $$$
@adammelson
Customer
Wants a
Coupon
@adammelson
But…I…
Coupon
Code?
@adammelson
Customer
Still Wants a
Coupon
@adammelson
What
We Heard
@adammelson
Customer
Still Wants a
Coupon
@adammelson
This is the
case
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case...
@adammelson
Wait, what?
@adammelson
Research
leading up to
the real
case...
@adammelson
This is the
real case
@adammelson
10,000
29%
$800,000+
@adammelson
Go to your PPC team today.
Get your branded keywords.
@adammelson
This is the
real case
@adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenergetics
@adammelson
This is the
real case
@adammelson
Listen outside the internet
@adammelson
This is the
case.
@adammelson
Your competitors are easier.
@adammelson



STEP 2
STEP 3
STEP 4
STEP 6
STEP 5





STEP 2
STEP 3
!
!
!
!
!
!
Competitor You
@adammelson
Taste what you’re cooking
@adammelson
This is the
real case.
@adammelson
Earn more organic $$$
Save PPC $$$
Save Affiliate $$$
@adammelson
This is the
real case.
@adammelson
Adam Melson
SEER Interactive
@adammelson
adamm@seerinteractive.com

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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston