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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston
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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston
1.
@adammelson Listening to Your
Customers’ Wants to Achieve Their Needs
2.
@adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com
3.
@adammelson – – –
4.
@adammelson But really, I
want to share a strategy that recouped $14,000 in a few hours.
5.
@adammelson How to convince
a CEO to take action that instant.
6.
@adammelson How 60 minutes
can earn you 10% or more via your potential/existing customers.
7.
@adammelson How to bring
$225,000 back to your bottom line.
8.
@adammelson Who is creating content? Content Everyone
9.
@adammelson Funny. Check. WWJD For A
Kegorator
10.
@adammelson Clickbait
11.
@adammelson What are we creating? Content Content
Mill Whatever I think Thoroughly Researched
12.
@adammelson WEEEEEEEEEEEEE
13.
@adammelson Shouting Content
14.
@adammelson Shouting Content
15.
@adammelson - John Wayne “You’re
short on ears and long on mouth.” http://media.photobucket.com/user/aartt/media/store/photograph/johnwayne.jpg.html?filters[term]=john%20wayne&filters[primary]=images
16.
@adammelson Where is the
VALUE?
17.
@adammelson A long time ago
in a place in the middle of PA…
18.
@adammelson 1. Emotional Triggers 2. Penalties 3.
Conduct Further Reseach
19.
@adammelson Results: 1. Felony +41% 2.
Caught +160%
20.
@adammelson Pennsylvania has a $91
Billion Insurance Market
21.
@adammelson How do we
better empathize with customers?
22.
@adammelson • Got The
Rankings • Got The Traffic • No Conversions? Well I did my job, so…
23.
@adammelson Where are my results?
24.
@adammelson
25.
@adammelson What about that
$14,000 and that $225,000?
26.
@adammelson Listen outside the
internet
27.
@adammelson Boss or client may
be skeptical
28.
@adammelson What We Heard
29.
@adammelson What We Really Heard
30.
@adammelson Make the Case
31.
@adammelson Make the Real Case
32.
@adammelson This is the case.
33.
@adammelson Move From Content
To Conversion Process
34.
@adammelson Your competitors are
easier.
35.
@adammelson STEP 2 STEP 3
36.
@adammelson STEP 2 STEP 3 !
37.
@adammelson STEP 4 STEP
2 STEP 3 ! !
38.
@adammelson STEP 4 STEP 5 STEP
2 STEP 3 ! ! ! ! ! !
39.
@adammelson STEP 4 STEP 6 STEP
5 STEP 2 STEP 3 ! ! ! ! ! !
40.
@adammelson STEP 2 STEP 3 STEP
4 STEP 6 STEP 5 STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
41.
@adammelson If there isn’t
a reaction like this...
42.
@adammelson No amount of
traffic will fix long & broken.
43.
@adammelson Moved from 40 to
top 4
44.
@adammelson “When clients think
they want rankings, they really want money.” - @nicomiceli
45.
@adammelson Zero talk about
linking.
46.
@adammelson Better Understand Your
Customers
47.
@adammelson Better Understand The
Business
48.
@adammelson This opens minds. @abby_the_ia http://www.slideshare.net/AbbyCovert/less ons-from-an-ontology-nerd
49.
@adammelson Taste what you’re
cooking
50.
@adammelson Clients may be skeptical.
51.
@adammelson My Customer Experience?
52.
@adammelson Now We’re Talking About People.
53.
@adammelson “No one is
exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
54.
@adammelson What We Heard
55.
@adammelson What We Really Heard
56.
@adammelson This is the case.
57.
@adammelson This is the real
case.
58.
@adammelson
59.
@adammelson Earn more organic
$$$ Save PPC $$$ Save Affiliate $$$
60.
@adammelson Customer Wants a Coupon
61.
@adammelson But…I… Coupon Code?
62.
@adammelson Customer Still Wants a Coupon
63.
@adammelson What We Heard
64.
@adammelson Customer Still Wants a Coupon
65.
@adammelson This is the case
66.
@adammelson Research leading up to the
real case….
67.
@adammelson Research leading up to the
real case….
68.
@adammelson Research leading up to the
real case….
69.
@adammelson Research leading up to the
real case….
70.
@adammelson Research leading up to the
real case...
71.
@adammelson Wait, what?
72.
@adammelson Research leading up to the
real case...
73.
@adammelson This is the real
case
74.
@adammelson 10,000 29% $800,000+
75.
@adammelson Go to your
PPC team today. Get your branded keywords.
76.
@adammelson This is the real
case
77.
@adammelson “No one is
exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
78.
@adammelson This is the real
case
79.
@adammelson Listen outside the
internet
80.
@adammelson This is the case.
81.
@adammelson Your competitors are
easier.
82.
@adammelson STEP 2 STEP 3 STEP
4 STEP 6 STEP 5 STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
83.
@adammelson Taste what you’re
cooking
84.
@adammelson This is the real
case.
85.
@adammelson Earn more organic
$$$ Save PPC $$$ Save Affiliate $$$
86.
@adammelson This is the real
case.
87.
@adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com
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