1. Principles of
Persuasive
Web Design
Peep
Laja, Conversi
onXL

2. Act confident. Talk fast. Swear.

3. Silent persuasion

6. • Motivations and drivers
• Use cases
• Blocks and barriers
• Aspirations

7. 1.
2.
3.
4.
5.
Clarity above all
Visual appeal
Strong visual hierarchy
Conserve attention at all costs
One action per screen, when they’re ready

8. Clarity

9. What is this site about?
What can I do here
(is it what I’m looking for)?
Why should I do it?

11. Be specific

12. Our Point of Sale Systems Integrate
Hardware, Software and Internet
Social Media Marketing Into One
Giant Revenue Super System.

13. Can’t get
much clearer

15. Visual
appeal:
Draw them
in, push
them
down

17. First impressions matter
• Positive first impressions lead to higher satisfaction
• First impressions can last for years
• Visual appeal more important than usability for user perception

18. Google: “…Overall, websites with low VC and high PT were
perceived as highly appealing..“

23. Strong visual hierarchy

28. Keep
attention
at all costs

29. 20%

31. 31%

32. Simpler is better.

37. In addition to the daily Broad Market Analysis video, we produce an Individual Stock Analysis video
that covers individual stock selection and detailed trade scenarios. This video takes a look at stocks that
appear poised for short and intermediate term directional movement (long and short) the focus is to
identify profitable trade ideas. Discussion includes potential entry levels where momentum may pick up,
as well as “worst case” stops for traders. Along with the Individual Stock Analysis video, Alphatrends’
Watchlist Matrix tracks entry targets, stocks, open positions and stops. This video is made available five
times per week and offers trading ideas for the next trading day (usually posted no later than 10 PM EST
for the following day, except for the Monday ideas which are available no later than 7PM EST Sunday).
The ideas videos are offered at least 225 days per year.
Next, for Silver and Gold subscribers, the Mid-Day Video Update is an excellent way to keep abreast of
important market levels for ETFs, equities and other trading opportunities. Brian provides guidance and
insight about existing positions (including updated stops for swing traders who cannot follow the action
all day), and introduces new trading ideas as they take form. The Mid-Day Video Update is available by
noon EST from Monday through Thursday
Each individual will have their favorites amongst the stocks covered — it is up to you to decide which
ones are best for you based on your own unique circumstances including, but not limited to: risk
tolerance, level of patience, capital resources available, time available to watch the market, etc. Please
remember that RISK MANAGEMENT IS ALWAYS JOB #1 and you should NEVER commit more than 10% of
your trading capital to any one individual idea. If you trade options, this number should never be more
than 2% of your risk capital.

43. There is no such
thing as an attention
span. There is only
the quality of what
you are viewing.
This whole idea of an
attention span is, I
think, a misnomer.
People have an
infinite attention
span if you are
entertaining them.

45. What sticks out, gets picked

48. $2,684,000
* Monetate 2011

49. 13.26% lift
7.48% lift
* Monetate 2012
11.78% lift
8.28% lift

56. B&O Beoplay A9

57. B&O Beoplay A9

59. One action
per
screen, ai
m for the
next step

60. One primary action per screen

61. Keep secondary actions secondary

62. Too much too soon

67. 1.
2.
3.
4.
Clarity above all
Simple and familiar
Strong visual hierarchy
Conserve attention at all
costs
5. One action per screen,
when they’re ready

68. Want my book? Email
me:
peep@conversionxl.com
Thank you!
Peep Laja
ConversionXL.com