SearchLove Boston 2015 | Tim Wilson, 'Searching for Analytics Treasure'

You’re capturing all sorts of data which your team of analysts is constantly sifting through. But too often you wind up with results that are described as “interesting but not actionable”. Tim will explain how marketers and analysts alike often trip each other up by communicating at cross purposes, by digging into the data prematurely, and by failing to distinguish the unique nature -- and differences -- between performance measurement and hypothesis validations. Throughout the session, Tim will provide tips and techniques that he has successfully helped numerous large organizations apply and incorporate into their standard operating practices.Lire moins