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Content Distribution:
How To Give Your
Content More Life
Ross
Simmonds
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
I HAVE A
CONFESSION
TO MAKE
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
HERE COMES MY
BUTTER HALF…
THE COCKTAIL
PARTY EFFECT
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
THE BRAIN FOCUSES ON PARTICULAR ASPECTS
OF SOUND IN A SEA OF NOISE…
THE INTERNET IS THE LOUDEST
COCKTAIL PARTY
EVEEEEERRRRRRRRRRRRR
AND IT’S ALL OUR FAULT!
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
We’ve BEEN PREACHING:
AND THE WORLD HAS LISTENED
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
GOOGLE IS
MAKING
YOUR LIFE
EVEN
HARDER…
WHETHER IT’S BOOKS…
YOUR MEMORY… @TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
YOUR SKIN…
OR YOUR JOB
LISTINGS…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
OR EVEN YOUR
KOMBUCHA!
What are ya doing Google?!
IT’S BECOMING MORE AND
MORE CHALLENGING TO WIN AT THE
GAME OF SEARCH OPTIMIZATION
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
HOW DO I GIVE MY CONTENT
MORE LIFE?
DISCOVER
NEW CHANNELS
+ DISTRIBUTE
YOUR CONTENT
FACEBOOK AUDIENCE INSIGHTS
Discover The Interests Of Your Audience
FATHER HOOD
Discover The Interests Of Your Audience
LONDON 25+
Fashionable Mothers Groups
Popular Page Likes
DISTRIBUTE
RELEVANT
MESSAGES
Discover Facebook Groups That Are
Relevant To Your Audience
Use Facebook Tags To Find Relevancy
Create Your Own Industry
Centric Facebook Group
Journalists Are Joining
Facebook Groups For Stories!
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Graveyard Facebook Pages
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Graveyard Facebook Pages
That’s 10 cents a like!
STOP SLEEPING ON FACEBOOK…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Custom Audiences: Email Marketing
BEST PRANK OF ALL TIME
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Export Your Connections From LinkedIn
Facebook Search Is Next On Deck
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Niche Communities
Hacker News Old School Forums
DISTRIBUTE YOUR CONTENT
IN THESE COMMUNITIES!
Via	
  @RandFish,	
  	
  
MozCon	
  2016	
  
Discover Communities On StackExchange
100M Monthly Visitors
DISTRIBUTE YOUR CONTENT WHERE YOUR
AUDIENCE IS SPENDING TIME
Discover Questions +
Distribute Answers
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Distribute Content
With Quora
Advertising
Distribute Your Content On Reddit
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover What Content Audiences
Want By Sorting By “Top” Posts
Discover What Content Audiences
Want By Sorting By “Top” Posts
Distribute Content With
Subreddit Focused Advertising
DISCOVER
GREAT
COMMUNITIES
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Relevant Slack Channels: slacklist.info
USE SLACK TO
BUILD REAL
RELATIONSHIPS
& CO-DISTRIBUTE
Google Alerts
For Slack
Channels
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Medium Is The New Guest Blogging
Mind Shift: It’s Not About SEO, It’s About Reach
Discover Medium Publications
You Can Also Contribute To
Best Publications:
TopPub.xyz
WHAT’S RIGHT FOR ME…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Distribute
Content Worth
Distributing
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
THE COMPETITION IS EXPONENTIAL…
START LAYING
THE BRICKS
YOU’LL NEED
TOMORROW
TODAY
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Education is the passport to the
future, for tomorrow belongs to
those who prepare for it today.
- Malcolm X
@TheCoolestCo...
STAY IN TOUCH:
RossSimmonds.com
YOU BUTTER
BELIEVE IT…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life
SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life
SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life
SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life
SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life
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SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life

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Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.

Publié dans : Marketing
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SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Your Content More Life

  1. 1. Content Distribution: How To Give Your Content More Life Ross Simmonds @TheCoolestCool        #SearchLove  
  2. 2. I HAVE A CONFESSION TO MAKE @TheCoolestCool        #SearchLove  
  3. 3. @TheCoolestCool        #SearchLove  
  4. 4. @TheCoolestCool        #SearchLove  
  5. 5. HERE COMES MY BUTTER HALF…
  6. 6. THE COCKTAIL PARTY EFFECT @TheCoolestCool        #SearchLove  
  7. 7. THE BRAIN FOCUSES ON PARTICULAR ASPECTS OF SOUND IN A SEA OF NOISE…
  8. 8. THE INTERNET IS THE LOUDEST COCKTAIL PARTY EVEEEEERRRRRRRRRRRRR
  9. 9. AND IT’S ALL OUR FAULT! @TheCoolestCool        #SearchLove  
  10. 10. We’ve BEEN PREACHING:
  11. 11. AND THE WORLD HAS LISTENED
  12. 12. @TheCoolestCool        #SearchLove  
  13. 13. GOOGLE IS MAKING YOUR LIFE EVEN HARDER…
  14. 14. WHETHER IT’S BOOKS…
  15. 15. YOUR MEMORY… @TheCoolestCool        #SearchLove  
  16. 16. YOUR SKIN…
  17. 17. OR YOUR JOB LISTINGS… @TheCoolestCool        #SearchLove  
  18. 18. OR EVEN YOUR KOMBUCHA! What are ya doing Google?!
  19. 19. IT’S BECOMING MORE AND MORE CHALLENGING TO WIN AT THE GAME OF SEARCH OPTIMIZATION
  20. 20. @TheCoolestCool        #SearchLove  
  21. 21. @TheCoolestCool        #SearchLove  
  22. 22. @TheCoolestCool        #SearchLove  
  23. 23. @TheCoolestCool        #SearchLove  
  24. 24. HOW DO I GIVE MY CONTENT MORE LIFE? DISCOVER NEW CHANNELS + DISTRIBUTE YOUR CONTENT
  25. 25. FACEBOOK AUDIENCE INSIGHTS
  26. 26. Discover The Interests Of Your Audience FATHER HOOD
  27. 27. Discover The Interests Of Your Audience LONDON 25+
  28. 28. Fashionable Mothers Groups Popular Page Likes
  29. 29. DISTRIBUTE RELEVANT MESSAGES
  30. 30. Discover Facebook Groups That Are Relevant To Your Audience
  31. 31. Use Facebook Tags To Find Relevancy
  32. 32. Create Your Own Industry Centric Facebook Group
  33. 33. Journalists Are Joining Facebook Groups For Stories! @TheCoolestCool        #SearchLove  
  34. 34. Discover Graveyard Facebook Pages @TheCoolestCool        #SearchLove  
  35. 35. Discover Graveyard Facebook Pages That’s 10 cents a like!
  36. 36. STOP SLEEPING ON FACEBOOK… @TheCoolestCool        #SearchLove  
  37. 37. Custom Audiences: Email Marketing
  38. 38. BEST PRANK OF ALL TIME
  39. 39. @TheCoolestCool        #SearchLove  
  40. 40. Export Your Connections From LinkedIn
  41. 41. Facebook Search Is Next On Deck @TheCoolestCool        #SearchLove  
  42. 42. Discover Niche Communities Hacker News Old School Forums
  43. 43. DISTRIBUTE YOUR CONTENT IN THESE COMMUNITIES! Via  @RandFish,     MozCon  2016  
  44. 44. Discover Communities On StackExchange 100M Monthly Visitors
  45. 45. DISTRIBUTE YOUR CONTENT WHERE YOUR AUDIENCE IS SPENDING TIME
  46. 46. Discover Questions + Distribute Answers
  47. 47. @TheCoolestCool        #SearchLove  
  48. 48. Distribute Content With Quora Advertising
  49. 49. Distribute Your Content On Reddit @TheCoolestCool        #SearchLove  
  50. 50. Discover What Content Audiences Want By Sorting By “Top” Posts
  51. 51. Discover What Content Audiences Want By Sorting By “Top” Posts
  52. 52. Distribute Content With Subreddit Focused Advertising
  53. 53. DISCOVER GREAT COMMUNITIES @TheCoolestCool        #SearchLove  
  54. 54. Discover Relevant Slack Channels: slacklist.info
  55. 55. USE SLACK TO BUILD REAL RELATIONSHIPS & CO-DISTRIBUTE
  56. 56. Google Alerts For Slack Channels @TheCoolestCool        #SearchLove  
  57. 57. Medium Is The New Guest Blogging Mind Shift: It’s Not About SEO, It’s About Reach
  58. 58. Discover Medium Publications You Can Also Contribute To Best Publications: TopPub.xyz
  59. 59. WHAT’S RIGHT FOR ME…
  60. 60. @TheCoolestCool        #SearchLove  
  61. 61. Distribute Content Worth Distributing @TheCoolestCool        #SearchLove  
  62. 62. THE COMPETITION IS EXPONENTIAL…
  63. 63. START LAYING THE BRICKS YOU’LL NEED TOMORROW TODAY @TheCoolestCool        #SearchLove  
  64. 64. Education is the passport to the future, for tomorrow belongs to those who prepare for it today. - Malcolm X @TheCoolestCool        #SearchLove  
  65. 65. STAY IN TOUCH: RossSimmonds.com YOU BUTTER BELIEVE IT… @TheCoolestCool        #SearchLove  

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