The document discusses how embracing one's inner geek can help get more from content by using techniques like scraping websites, analyzing social media data through APIs, and identifying competitors' keywords and backlinks to generate content ideas. Specific techniques mentioned include scraping search engines and social platforms, using APIs to analyze topics and data about websites, and identifying competitors' strategies to inform one's own content and outreach efforts. The overall message is that applying technical skills and data can help save time, get noticed, and build networks.
79. Again, doing this for one URL isn’t very
powerful…
http://i.dailymail.co.uk/i/pix/2010/12/20/article-1340131-0C8A6AA5000005DC-966_634x421.jpg @mattbeswick
80. … but when you do it for the masses you
start to learn things.
http://www.shutterstock.com/gallery-667393p1.html?cr=00&pl=edit-00 @mattbeswick
81. Twitter API – Get Tweets by Search – e.g. “SearchLove”
@mattbeswick
82. How about we do this for the speakers?
@mattbeswick
89. Take our list of competitors from earlier…
tddirectinvesting.co.uk
money.co.uk
iii.co.uk
hl.co.uk
thisismoney.co.uk
selftrade.co.uk
Only use NICHE competitors
@mattbeswick
90. Use the SEMRush API to grab their paid
and organic keywords
@mattbeswick
91. In the background we’re doing this…
http://api.semrush.com/
?type=domain_organic
&key=YOUR_API_KEY
&display_limit=500
&export_columns=Ph,Po,Nq,Cp,Ur
&domain=selftrade.co.uk
&database=uk
@mattbeswick
121. Keep on crawlin’!
Build up a
searchable database
of sites
Use that db as a
basis for outreach
… and also check
who they link to.
Crawl each of those
sites and check for
topics…
Start with a ‘seed’
list of sites
122. … here’s an example of what you get...
@mattbeswick