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THE FUTURE OF GOOGLE
WILL CRITCHLOW
WHAT DO SELF DRIVING CARS...
...ROBOTS...
...AND THE HUMMINGBIRD UPDATE...
...HAVE IN COMMON?
THEY’RE ALL GOOGLE
PROJECTS
(OBVIOUSLY)
GOOGLE MAKES ESSENTIALLY NO
MONEY FROM THEM
THEY NEED ARTIFICIAL
INTELLIGENCE
VISION: STRONG AI
REALITY: WEAK AI
WHAT IT MEANS FOR
SEARCH
IT ALL STARTED WITH PANDA
NO-ONE KNOWS
HOW IT ALL WORKS ANY MORE
HUMMINGBIRD SIGN-POSTS THE FUTURE
GOOGLE HAS
UNDERSTOOD
NOUNS FOR A WHILE
HUMMINGBIRD:
NATURAL LANGUAGE
ACTIONS
WHAT DOES IT ALL MEAN
FOCUS ON THE REAL METRICS
BUILD SCALABLE
PLATFORMS
New York Times
Digital Innovation Report
We have a tendency to ...
overlook … creating tools,
templates and permanent fixes
COMPARE & CONTRAST
Kevin Delaney
Quartz Editor
I’d rather have a Snow Fall
builder than a Snow Fall
RELEASE YOUR INFORMATION
THE NEXT 5 YEARS
THE
FUTURE
FOLLOW THE MONEY
90%+ COMES FROM ADS
THEY HAVE ALL YOUR MONEY
Source: emarketer
NOW
SOON
DID YOU CATCH THE
DIFFERENCE?
NOW
SOON
GOOGLE’S FUTURE IS ABOUT:
● Artificial Intelligence
● Mobile
IF YOU LIKED THIS...
The Future of Google by Will Critchlow at Future of Digital Marketing
The Future of Google by Will Critchlow at Future of Digital Marketing
www.distilled.net/resources/
Speaker
photo
goes
here
WILL CRITCHLOW
Founder, Distilled
will.critchlow@distilled.net
@willcritchlow
IMAGE CREDITS
● romanboed
● rdecom
● kenbondy
● Kempelen chess set
● jurvetson
● gzlu

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