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@aweyenberg
Aaron Weyenberg · UX / Product developer
What is ?
I’m a 19 year old student from Poland. I want
to help you spread ideas. If you want me to, I
can translate videos into Pol...
I want to translate your videos into Korean.
From: Stacy Hong
To: TED
Subject: Translation
If I could provide you with Hebrew subtitles,
would you host subtitled versions of the TED
talks?
From: Neil Jordan
To: TE...
Open Translation Project
15k
volunteers
52k
translations
104
languages
We’d like to host an event with you in
Amsterdam.
Dear TED,
We’d like to host an event with you in
Brazil.
Dear TED,
We’d like to host an event with you in
China.
Dear TED,
We’d like to host an event with you in
Dubai.
Dear TED,
Photo: Jean-Jacques Halans
Photo: Bartosz Pawlik
Photo: Aaron Tang
Photo: Will Mworia
events around the world
9.6k
events
2.3k
cities
159
countries
It’s time to evolve.
Accommodate growing ecosystem
Redesign goals
Accommodate growing ecosystem
Reflect evolving mission
Redesign goals
Accommodate growing ecosystem
Reflect evolving mission
Modernize
Redesign goals
If you want to to fast, go alone. If
you want to go far, go together.
– African proverb
Good designers are good listeners.
Who are we designing for?
Archetypes
Newbie
Link follower
Researcher
Routiner
Commuter
Multitasker
Remoter
Gorger
Conversationalist
Language learner...
Archetypes
Portion of audienceHigh Low
Link
follow
er
New
bie
Inspiration
seekerRoutiner
Com
m
uter
M
ultitasker
Researcher
Conversationalist
G
orger
Rem
oter
La...
Browse mode
Rare Often
Frequency
Serendipitous
Specific
Browse mode
Rare Often
Remoter
Newbie,
Link follower
Inspiration
seeker
Non-English
Commuter,
Multitasker,
Routiner
Comple...
Understanding our audience helps
us identify the most valuable
features
Understanding our audience helps
us say “no”
Understanding our audience helps
us make design decisions
Understanding our audience helps
us prioritize
Photo: Mike Femia
Listening by testing
AND vs. OR
Interviews
Loosely guided, filmed, blend of
qualitative and quantitative data.
Guerilla
Done in the wild, close ended tasks,
great for mobile & tablets.
Rapid course correction
Iterative, small sample sizes, designed
to let us fail fast and cheap.
0%
100%
75%
50%
25%
0 3 6 9 12 15
Number of test users
Usabilityproblemsdiscovered
How many users do I need?
(Usability pr...
0%
100%
75%
50%
25%
0 3 6 9 12 15
Usabilityproblemsdiscovered
Number of test users
5 users gives us an
85% chance of catch...
Listening to feedback
Opt-in Beta
0
5k
0 4 8 12 16
Beta period (weeks)
1k
2k
3k
4k
Numberofusers
Beta population
0
5k
0 4 8 12 16
Beta period (weeks)
1k
2k
3k
4k
Numberofusers
Beta population
agile vs Agile
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Listen & learn Fix & iterate Increase loadRelease
agile vs Agile
Fix & iterate Increase loadRelease Listen & learn
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
0
5k
0 4 8 12 16
Numberofusers
Beta period (weeks)
1k
2k
3k
4k
Beta population
0
5k
0 4 8 12 16
Numberofusers
Beta period (weeks)
1k
2k
3k
4k
Beta 1
Beta 2
Beta 3
Beta 4
Beta population
Suggestions
Nostalgia
General feedback
Bugs
The new.ted.com is great, just the
thumbnail mouse over on the
main page is crazy, your goal is
nothing else but to avoid ...
New TED redesign – mouseover
animations are overdone and I
wish they'd kill those multi-sized
thumbnail boxes already”
@jo...
You can definitely visit
new.ted.com - just make sure not
to hover over any of the talk
modules”
@twahlin
“
Listening from the war room
Full site switchover
March 3 March 4
Traffic to new site
1.7MM PV
200k PV
“1,700 talks and none of them are of soccer.”
Marcos
“Does an app exist that donates body to
science in case of death?”
Ernesto
“Is this possible, asteroids which come to earth
have big impact on earth, but if a system
which opens up in space and bec...
It’s just the beginning
I just wanted to thank everybody that's
contributing to TED by sharing all those
wonderful videos online. They inspire me ...
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
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The Story of a Redesign - Aaron Weyenberg - SearchLove 2014

  1. @aweyenberg Aaron Weyenberg · UX / Product developer
  2. What is ?
  3. I’m a 19 year old student from Poland. I want to help you spread ideas. If you want me to, I can translate videos into Polish. From: Jan Pomianowski To: TED Subject: Translation
  4. I want to translate your videos into Korean. From: Stacy Hong To: TED Subject: Translation
  5. If I could provide you with Hebrew subtitles, would you host subtitled versions of the TED talks? From: Neil Jordan To: TED Subject: Translation
  6. Open Translation Project 15k volunteers 52k translations 104 languages
  7. We’d like to host an event with you in Amsterdam. Dear TED,
  8. We’d like to host an event with you in Brazil. Dear TED,
  9. We’d like to host an event with you in China. Dear TED,
  10. We’d like to host an event with you in Dubai. Dear TED,
  11. Photo: Jean-Jacques Halans
  12. Photo: Bartosz Pawlik
  13. Photo: Aaron Tang
  14. Photo: Will Mworia
  15. events around the world 9.6k events 2.3k cities 159 countries
  16. It’s time to evolve.
  17. Accommodate growing ecosystem Redesign goals
  18. Accommodate growing ecosystem Reflect evolving mission Redesign goals
  19. Accommodate growing ecosystem Reflect evolving mission Modernize Redesign goals
  20. If you want to to fast, go alone. If you want to go far, go together. – African proverb
  21. Good designers are good listeners.
  22. Who are we designing for?
  23. Archetypes Newbie Link follower Researcher Routiner Commuter Multitasker Remoter Gorger Conversationalist Language learner Inspiration seeker Completist
  24. Archetypes Portion of audienceHigh Low
  25. Link follow er New bie Inspiration seekerRoutiner Com m uter M ultitasker Researcher Conversationalist G orger Rem oter Language learner Com pletist Archetypes Portion of audienceHigh Low
  26. Browse mode Rare Often Frequency Serendipitous Specific
  27. Browse mode Rare Often Remoter Newbie, Link follower Inspiration seeker Non-English Commuter, Multitasker, Routiner Completist Conversationalist Researcher Frequency Serendipitous Specific Gorger
  28. Understanding our audience helps us identify the most valuable features
  29. Understanding our audience helps us say “no”
  30. Understanding our audience helps us make design decisions
  31. Understanding our audience helps us prioritize
  32. Photo: Mike Femia
  33. Listening by testing AND vs. OR
  34. Interviews Loosely guided, filmed, blend of qualitative and quantitative data.
  35. Guerilla Done in the wild, close ended tasks, great for mobile & tablets.
  36. Rapid course correction Iterative, small sample sizes, designed to let us fail fast and cheap.
  37. 0% 100% 75% 50% 25% 0 3 6 9 12 15 Number of test users Usabilityproblemsdiscovered How many users do I need? (Usability problem frequency: 30%)
  38. 0% 100% 75% 50% 25% 0 3 6 9 12 15 Usabilityproblemsdiscovered Number of test users 5 users gives us an 85% chance of catching usability issues How many users do I need? (Usability problem frequency: 30%)
  39. Listening to feedback Opt-in Beta
  40. 0 5k 0 4 8 12 16 Beta period (weeks) 1k 2k 3k 4k Numberofusers Beta population
  41. 0 5k 0 4 8 12 16 Beta period (weeks) 1k 2k 3k 4k Numberofusers Beta population
  42. agile vs Agile
  43. agile vs Agile
  44. Release Listen & learn Fix & iterate Increase load agile vs Agile
  45. Release Listen & learn Fix & iterate Increase load agile vs Agile
  46. Listen & learn Fix & iterate Increase loadRelease agile vs Agile
  47. Fix & iterate Increase loadRelease Listen & learn agile vs Agile
  48. Release Listen & learn Fix & iterate Increase load agile vs Agile
  49. Release Listen & learn Fix & iterate Increase load agile vs Agile
  50. 0 5k 0 4 8 12 16 Numberofusers Beta period (weeks) 1k 2k 3k 4k Beta population
  51. 0 5k 0 4 8 12 16 Numberofusers Beta period (weeks) 1k 2k 3k 4k Beta 1 Beta 2 Beta 3 Beta 4 Beta population
  52. Suggestions Nostalgia General feedback Bugs
  53. The new.ted.com is great, just the thumbnail mouse over on the main page is crazy, your goal is nothing else but to avoid them.” @schneidertobias “
  54. New TED redesign – mouseover animations are overdone and I wish they'd kill those multi-sized thumbnail boxes already” @jordansthings “
  55. You can definitely visit new.ted.com - just make sure not to hover over any of the talk modules” @twahlin “
  56. Listening from the war room Full site switchover
  57. March 3 March 4 Traffic to new site 1.7MM PV 200k PV
  58. “1,700 talks and none of them are of soccer.” Marcos
  59. “Does an app exist that donates body to science in case of death?” Ernesto
  60. “Is this possible, asteroids which come to earth have big impact on earth, but if a system which opens up in space and becomes big air bag, can bounce them in different direction.” Name not given
  61. It’s just the beginning
  62. I just wanted to thank everybody that's contributing to TED by sharing all those wonderful videos online. They inspire me a lot, and in return I try to inspire others. You are like a catalyst for making positive changes. I thank you again for uploading truly life-changing information to the Internet. Have a very nice day!” Alice “
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