1. DIVYA KAPOOR
1085/1, Sector 39-B, Chandigarh
(Mobile) 09815712444 Email: divyakapoor27@gmail.com
PRECISE
A result oriented professional with nearly 12 years of experience in Team Management, Space Selling,
Marketing, Business Development, Key Account Management and Client Relationship
Management.
Presently associated with Hindustan Times as Manager (Media Marketing).
Proficient in generating business through space selling with corporate clients in private sector.
Qualitative experience in designing & implementing marketing strategies to accelerate business growth.
Expertise in cultivating relations with various ad agencies and clients to track the campaigns being
launched by the advertisers.
Effective relationship management with strong analytical and communication Skills.
CORE COMPETENCIES
Driving sales for achieving desired targets through space selling for advertising in the newspapers.
Exploring business potential, opportunities & clientele to secure profitable business volumes.
Designing & implementing marketing plans for augmenting the business volume by enhancing brand
visibility & recall.
Interfacing with clients- the advertising/ brand / PR managers and maintaining relations with them for
ensuring continued & repeated business in each campaign planned by the company and thereby
augmenting business & profitability.
Identifying the possibility of sponsoring features with specific themes designed by the clients.
Reviewing & interpreting market scenario / trends to fine tune the marketing plans.
ORGANISATIONAL EXPERIENCE
Company’s Name : Hindustan Times
Designation : Manager (Media Marketing)
Duration : Jan 08 – Till Date
Place : Chandigarh
Notable Contributions
Joined in 2008 as a Senior Executive and have been promoted in 2009 as Assistant Manager, 2010 as
Deputy Manager & also in 2012 as Manager.
Over Achievement of targets, consistent performance for the past 8 & a hlf yrs. has resulted in triple
Promotion since joining.
Managing a team of One Executive & Two Sr. Executives.
Heading HT CITY business and responsible for generation of ads from various categories.
Major Categories being followed directly are: Garments & Accessories, Service Sector (Health &
Immigration), Interiors, Industry and Entertainment.
Ensuring Maximum market share from clients with effective advance planning.
Initiated and executed Many Fairs, expo’s, coffee Table book, shopping carnival and Events in Chandigarh which
resulted in high revenue generation of our company.
Up-gradation of Local Clients to advertise in multi-editions hence upgrading the client’s annual budgets.
Achieved outstanding performance in the target segment allocated in the financial year 2009-10, got the star
award in 2010-11 and excellence performance award 2011-12.
2. Company’s Name : The Indian Express
Designation : Executive (Space Marketing)
Duration : Aug’04 – July’06
Place : Chandigarh
Notable Contributions
Managed the existing clientele for organisational growth through advertisements and repeated business.
Gained expertise in lifestyle, health, entertainment and events category of space marketing.
Drafted impressive features for different segments.
Successfully liaisoned with advertisement agency for acquiring new client database.
Salary increment twice in a single year. Achieved outstanding performance in the target segment allocated
in the last financial year.
Distinction of winning the Cruise trip for efficient performance.
SUMMER TRAINING
Organisation : Quark Media House India Pvt. Ltd.
Tenure : Jul’03 – Sept’03.
Description
This training involves the Campus Recruitment Process and managing the customer counselling, maintaining
records and liaisoning with inter departments.
EDUCATION
2004 M.B.A. from Gian Jyoti Institute of Management & Technology, Jalandhar (PTU).
2002 B.A. from GCG-11, Punjab University, Chandigarh.
1999 12th
(Commerce) from Shivalik Public School, Chandigarh (C.B.S.E. Board).
IT Skills: Comprehensive exposure to MS-Office, Excel and Networking.
Date of Birth: 27th
August, 1980.
