1. PRAGATI PATH
CONFERENCE
2015

2. “OUR COMPANY
OUR PRIDE”

3. PRESENTED BY:-
 ANKITA VERMA
 ANJALI CHAUHAN
 DIVYA KHANDELWAL
 DUSHYANT SHARMA
 HARSHITA TAYAL

4. CONTENTS
 INTRODUCTION
 HISTORY
 STRENGTH
 VISION AND MISSION
 MARKETING SEGMENTATIONS
 PRODUCT & SERVICES
 TAGLINE OF COMPANY
 CONCLUSION

5. INTRODUCTION
 Tata Motors Ltd. is an Indian multinational
automotive manufacturing company ; headquartered
in Mumbai, Maharashtra, India.
 Its products include passenger cars, trucks, vans,
coaches, buses, construction equipments and
military vehicles.
 Tata Motors has auto manufacturing and assembly
plants in Jamshedpur, Pantnagar etc. in India as well
as in Argentina, the United Kingdom. Etc.

6. HISTORY
 FOUNDER :- JRD TATA
 HEADQUATERS :- MUMBAI ,INDIA
 KEY PEOPLE :- CYRUS PALLONJI MISTRY
(CHAIRMAN)
 TYPE:- PUBLIC
 INDUSTRY:- AUTOMOTIVE
 PARENT COMPANY :- TATA GROUP
 SUBSIDIARIES :- JAGUAR ,LANDROVER
 PRODUCTS :- AUTOMOBILES & ENGINES
 ESTABLISHED IN:- 1st SEBTEMBER 1945
 WEBSITE:- www.tatamotors.com

7. CONTD…
 Tata entered the commercial vehicle sector in
1954.
 The company entered the passenger vehicle
market in 1991 by launching the Tata Sierra, a
multi utility vehicle.
 Tata launched the Indica in 1998, the first fully
indigenous Indian passenger car.

8. STRENGTH
 Tata Motors Company have huge
employee base.
 Tata motors produce low price car with low
fuel consumption.
 Tata motors is the reputed brand in Indian
Industry.
 Strong financial condition.
 Successful New Products launched in last
5 years.

9. VISIONANDMISSION
TATA’s commitment is to improve the quality of life of
customers and communities ,we serve globally
through long term stakeholder value creation based
on trust.
The Tata name is a unique asset
representing LEADERSHIP AND TRUST.

10. MARKETING
SEGMENTATIONS
 MARKET
SEGMENTATION
FOCUS ORIENTED
BASED ON CERTAIN
SPECIFICATION
FACILITED
EFFECTIVE
MANAGEMENT
DECENTRALISED
COMBINITION OF 4
P’S

11. PRODUCTS AND
SERVICES
PRODUCTS:-
Tata motors manufacture various types of
products ,some of them are mentioned below:-
 AUTOMOBILES
 COMMERCIAL VEHICLES
 BUSES
 CONSTRUCTIVE EQUIPMENTS
 MILITARY VEHICLES
 AUTOMOTIVE PARTS

12. SERVICES
 Extended Warranty (EW) for SCV range of vehicles
is a new initiative under Customer Care - CVBU.
 24X7 ROAD SIDE ASSISTANCE
 Value Care (AMC) is a maintenance plan
that guarantees protection against
unexpected repairs

13. TAGLINE OF THE COMPANY
“More dreams
per car”

14. CONCLUSION
Tata Motors has been at the forefront of the
Indian automobile industry’s anti-pollution
efforts by introducing cleaner engines.
Therefore tata motors limited is always
committed to understanding customer needs.
The name of TATA itself says it all-
 Trust
 Acceptability
 Transparency
 Accountability