Basics and understanding of SEO for OTA's travel industry

1. TODAY
IMPORTANCE OF SEO
SEO ALGORITHM COMPONENTS
ON PAGE SEO
OFF PAGE SEO
LINK BUILDING TACTICS
KPI’S

2. Importance of SEO
Position and click through rate
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3. Importance of SEO
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GOOD SEO REDUCES COST OF SEM
GOOD SEO EXPANDS YOUR REACH
GOOD SEO IS GOOD FOR BRANDING

4. Page Rank
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5. Domain Authority/ Trust
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6. Page Rank
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7. Page Rank
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8. Page Rank
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9. On Page SEO
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ON-PAGE OPTIMISATION (ON-PAGE SEO) IS WHAT CAN BE DONE
ON THE PAGES OF A WEBSITE TO MAXIMIZE ITS PERFORMANCE
IN THE SEARCH ENGINES FOR TARGET KEYWORDS RELATED TO
THE ON-PAGE CONTENT.
ON-PAGE OPTIMIZATION STANDS FOR ALL OF THE TECHNIQUES
AND METHODS USED ON YOUR WEBSITE THAT IS HOSTED ON A
SERVER.

10. On page SEO
ON PAGE SEO ELEMENTS
Content
URL structure & domain name
Create Title tags
Meta tags
ALT tags
Header(H1,H2) tags
Internal Linking
Relevant keywords near your inbound link
Keyword density
Site maps
Usability
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11. On page SEO
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CONTENT IS KING
Google evaluates quality of
content for SEO
Good SEO content is based on
keywords
Keyword research essential

12. On page SEO
Content
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13. On page SEO
Content
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14. On page SEO
Content
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15. On page SEO
Search Friendly URL’s
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Single domain
Shallow folder structure
with relevant words
Keywords in page name,
separated by hyphen
www.nationalgeographic.com/animals/african-elephants

16. On page SEO
Search Friendly URL’s
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17. On page SEO
Search Un-Friendly URL’s
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Unnecessary
Subdomain Dynamic URLs don’t perform as well as
static and engines recommend against
more than two parameters
No keywords in the URL string
Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8

18. On page SEO
Title Tags
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19. On page SEO
META tags
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20. On page SEO
Image Alt attribution
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21. On page SEO
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Anchor Text @
Internal linking

22. Off Page SEO
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OFF-PAGE OPTIMIZATION (OFF-PAGE SEO) IS WHAT CAN BE
DONE OFF THE PAGES OF A WEBSITE TO MAXIMIZE ITS
PERFORMANCE IN SEARCH ENGINES FOR TARGET KEYWORDS
RELATED TO THE ON-PAGE CONTENT AND KEYWORDS IN OFF-
PAGE DIRECT-LINKS

23. Off page SEO
OFF PAGE SEO ELEMENTS
Search engine submission.
Link exchange
Link buying
Social Bookmarking submission.
Article submission.
Press release submission.
Blog creation & Posting .
Forums & comment posting.
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24. Link popularity
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LINK POPULARITY REFERS TO THE NUMBER OF LINKS
POINTING TO YOUR SITE FROM OTHER SITES ON THE
WEB
BUILDING LINKS IS ONE OF THE MOST IMPORTANT
FACTORS IN GETTING TOP POSITIONS IN SEARCH
ENGINES
NOT THE QUANTITY OF LINKS BUT THE QUALITY OF
THOSE LINKS IS IMPORTANT

25. How does SEO work?
Crawling and indexing
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Without links, the
engines might never
find this page

26. #1 - Manual Link Submissions/Requests

27. #2 - Competitive Link Research/Acquisition

28. #3 - Links via Embedded Content

29. #4 - Linkbait & Viral Campaigns

30. #5 - Partnerships, Exchanges & Trades

31. #6 - Paid Links

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33. KPI’S
SERP
VISITS
CONVERSIONS

34. KPI’s
SERP Search Engine Ranking Positions
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