A new travel project from This Is Media

1. Brand new project about traveling from This Is Media team
Pognali.media

2. Young Russian platform for millennials and Z Generation.
About This Is Media
Our mission is to speak about what is important for the young audience: TV
Shows, movies, books, fashion, music, sex, social networks and crazy people
whose stories have never been told or have been distorted by traditional
institutions.
INCOME OF THE AUDIENCEWHO IS OUR READER VIEWSACHIEVEMENTS
Millennials of the most populous
Russian cities, who love culture,
music and traveling
>700 000 users is an average
monthly coverage in social
networks and on the website
The most widely - read among
the entertaining mass media in
Russia according to service
25 - 34 years old >50% of the audience
High 32%
Above average 23%
Average 18%
Premium 10%

3. NEW PROJECT
For two years we have been writing about Russian
underground scene and the places you should visit in
Russia. But it was not enough for us.
We are launching a new direction — TRAVEL

4. Team of journalists and cameramen will set out on a trip to
create their own #This_is_Guide of different countries.
What this project is about
WITHIN A YEAR WE
ARE GOING TOТ
Travel to 12 countries
Visit >25 cities
Write >500 articles
Make >120 video clips
Our first travel magazine will be
published every month from the
visited country with a
circulation of
3000 copies
MAGAZINE LAUNCH
Every week we will have a
giveaway. The presents will be
tickets to the city visited by the
project team. And one of the
readers will become the owner
of the main prize -
1 000 000 rub. on travel.
PRESENTS FOR READERS

5. Full multi-channel media
MONTHLY MAGAZINE WEBSITE
SOCIAL MEDIA
Circulation
Of 3 000
Coverage
> 600 thousand
per month
We are everywhere where our audience is
Views
> 1 million per
month

6. Project outline
Project
12 countries in 12 months
January—March
April—March
20182018
20182019
Contest
«Dream vacancy»
Project
Announcement in
social networks and
Preparation
Project Announcement
Season closing
party
The main prize
giveaway
Contest final
Results
April
2019
Videos
Within the year - 150
videos of travel show
form
Articles
More than two
thousand articles per
the whole season
Magazine
12 full travel magazines
from each country
Presents
Weekly giveaways of tickets
and other presents
> 3 000 000 views > 15 000 000 unique
visitors
> 40 000 copies 200 tickets
500 presents from our partners
1 million rub. for the trip
1 3
2

7. Every member of the team is a personality with his or her own
character and content
Team
Reviews both street food and cozy cafes
and Michelin star restaurants with amazing
photos, ingredients and seasonal recipes
GOURMET
Looks for everything that has
ECO or organic on it. Yoga in
the morning, clean beaches for
jogging
VEGAN
Valuable team member - travels
without money. The brave man
will tell you how to survive in
the city
CHEAPER
Interviews expats. Describes the
success and failures of those
who emigrated abroad.
EXPATIEWER
A man who misses his
homeland. In a satirical manner
tells about the downside of
traveling to different cities
PESSIMIST
Tells about the art that lives in
the basements of the city. About
underground music, strange
dances and battles
UNDERGROUND
He writes about the nightlife of
cities. reviews clubs, attends
private parties, finds secret bars
MISTER DARKNESS
The eighth member of the team
will be found through the
contest "Dream Vacancy"
DREAM VACANCY
Coming to each city of our itinerary, we will upload completely different content onto our
website and social networks. Everyone will find something interesting to their own taste
CHARACTERS OF THE PROJECT

8. #DREAM_VACANCY
This is the name of an advertising campaign to find a cool team
The campaign begins with the post in social networks and
thematic social media forums.. Everyone who wants to become a
member of the team need to make a video about themselves and
put it up on the social media with #Dream_vacancy
Afterwards, Russian both touristic and entertainment media
share this information on their platforms.
Coverage > 1 200 000 views
How will they find out about the casting for the project

9. MILLENNIALS
Young people born between 1980 to 2000
Who is our reader
Travel more and
spend more money
on traveling than
other generations
Emotions rather than
souvenirs are bought
more often
Visit the places
which their friends
recommend
77% of Millennials
explore at least 10
resources before
traveling
They choose
weekend tours three
times as often as
other generations
85% of Millennials post
photos while traveling
Источник исследования

10. How are we going to involve and keep the audience
CREATE THE COMMUNITY
WANT TO JOIN OUR
TEAM?
We tell that everyone can
become a participant in the
project and go on a yearly trip
TICKETS
We finish the trip to each of
the cities with live video on
some square and giveaway
tickets to this city
AROUND THE
WORLD
The main prize is 1 million
rubles for a trip. To book
hotels and buy plane
tickets. The lottery is held
offline at the event, after
the team returns to Moscow
MERCH
In each country we find an
artist who draws a print for
sweatshirts, which we will
give to our readers
PRESENTS
Every week we give prizes:
sweatshirts, backpacks and
gifts from partners

11. —- PRODUCT PLACEMENT OPTIONS FOR PARTNERS -—

12. 1st variant of accommodation
Restaurants that are worth a visit
suitable for: cafe, restaurant
1
Where to go after sunset
suitable for: bar, club, night club
2
Hostels from God
suitable for: hostel and guest house
3
Hotels worth seeing
suitable for: hotels
4
Must see!
suitable for: museums, parks, art exhibitions
5
HEADINGS:
TERMS OF PUBLICATION
The publication indicates a selection of 5 partners.
Publication on website
minimal amount of views - 20 000 users
Placements in the heading “Checklist for the city”, where everything that
we recommend to visit will be mentioned to visit
minimal amount of views - 20 000 users
Social networks
posting materials on social networks of the project
Minimal coverage - 5000 views
Placement in a magazine, in a rubric published on the website
Circulation - 3,000 copies
Стремительность жизни особенно сильно ощущается рядом с деловым
центром «Москва-Сити», но в одной из башен всё же нашлось место для
спокойствия и безмятежности. В Nebo Lounge можно забыть о сумасшедшем
ритме бизнес-столицы и приятно провести время за видеоигрой или
увлекательной беседой. В интерьере нет вычурности и помпезности.
Лаконичность в цветах и линиях позволяет сделать акцент на потрясающем
виде, который открывается из панорамных окон. Центр города предстаёт как
на ладони и поражает воображение в любое время суток.
Если ты был в Хельсинки и не завтракал в этих
считай зря съездил
pognali.media
Лаунж-бар Nebo Lounge
Cafe Maestro
Стремительность жизни особенно сильно ощущается рядом с
центром «Москва-Сити», но в одной из башен всё же нашлос
спокойствия и безмятежности. В Nebo Lounge можно забыть о
ритме бизнес-столицы и приятно провести время за видеоигр
увлекательной беседой. В интерьере нет вычурности и помпе
Лаконичность в цветах и линиях позволяет сделать акцент на
виде, который открывается из панорамных окон. Центр город
на ладони и поражает воображение в любое время суток.

13. 2nd variant of placement
Separate material about the
partner
Photo Gallery, prices and
review from our journalist
TERMS OF PUBLICATION
A separate publication about the partner
Publication in the rubric on the website and the highlighting of the
material on the main page
minimal amount of views - 20 000 users
Publishing in the rubric “Checklist for the city”, where everything that we recommend
to visit will be mentioned
minimal amount of views - 20 000 users
Social networks
posting materials on social networks of the project
Minimal coverage - 5,000 views
Placement in the magazine, in a rubric published on the website
Circulation - 3,000 copies
Стремительность жизни особенно сильно ощущается рядом с деловым центром «Москва-Сити», но
всё же нашлось место для спокойствия и безмятежности. В Nebo Lounge можно забыть о сумасшедш
столицы и приятно провести время за видеоигрой или увлекательной беседой. В интерьере нет выч
помпезности. Лаконичность в цветах и линиях позволяет сделать акцент на потрясающем виде, кот
из панорамных окон. Центр города предстаёт как на ладони и поражает воображение в любое врем
Источник: https://kudago.com/msk/place/bar-nebo-lounge/
pognali.media
Мы жили как короли! И вам советуем

14. 3rd variant for accommodation
Special project with a partner
Branded partner publishing page
+ interview with the owner or
manager + photo and video shoot
TERMS OF PUBLICATION
The publication indicates a selection of 5 partners.
Publishing in a rubric on website
minimal amount of views - 20 000 users
Publishing in the rubric “Checklist for the city”, where everything that we recommend
to visit will be mentioned
minimal amount of views - 20 000 users
Social networks
posting materials on social networks of the project
Minimal coverage - 5,000 views
Publication of a video about a partner on social networks of the project and
on the YouTube
Minimal amount of views - 10,000 copies
1/2 reversal in a magazine
Circulation - 3,000 copies
Стремительность жизни особенно сильно ощущается рядом с деловым центром «Москва-
Сити», но в одной из башен всё же нашлось место для спокойствия и безмятежности. В
Nebo Lounge можно забыть о сумасшедшем ритме бизнес-столицы и приятно провести
время за видеоигрой или увлекательной беседой. В интерьере нет вычурности и
помпезности. Лаконичность в цветах и линиях позволяет сделать акцент на потрясающем
виде, который открывается из панорамных окон. Центр города предстаёт как на ладони и
поражает воображение в любое время суток.
pognali.media
Тест: пройдешь ли ты фейсконтроль
в лучший клуб Барселоны

15. We know that a lot of advertising scares readers away. Therefore,
in each city there will be a limited number of participants.
Price for publication
Application deadline for participants is December 30, 2018
A selection of 5
businesses
Affiliate
material
Special project
* The minimal amount of views — 20 000
* Circulation of the magazine - 3 000 copies
* The minimal amount of views for a videos on YouTube - 10 000 copies
- In a suitable rubric,
depending on the
partners
- Under the heading
"Checklist for the city"
In a section similar to
the site — —15 500 euro
A publication in
which several
partners are involved
Publication on the
web site
Publication in the
magazine
Video filming +
posting on YouTube
Partner
photoshoot
Number of partners
in one city
Cost of participationFormat
* **
- Publication in the rubric
on the website and the
selection of material on
the main page
- Under the heading
"Checklist for the city"
In a section similar to
the site — +5 1000 euro
Separate material
about the partner.
Gallery of photos and
journalist review
- Publication in the rubric
on the website and the
selection of material on
the main page
- Under the heading
"Checklist for the city"
1/2 magazine
reversal + +3 2000 euro
Separate branded
page. Interview,
photoshoot and
video filming

16. FOR COOPERATION
d.s@thisis.media
Skuratov Dmitrii
Pognali.media