2. If you don’t know .....
We make great films because:
✓ We understand film from concept to delivery
✓ We start with strategic insight and brand values
✓ We excel at creative
✓ We love benchmarks, metrics and analytics
✓ We are optimised for digital
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3. What we can do .........
Brilliant video delivered in 4 key areas
Strategy Creative Production Analytics
✓What does success
look like?
✓How do we achieve
success?
✓How do we reach the
audience?
✓What is the call to
action?
✓What is the ROI?
✓In knowledge house
team
✓Work to brief
✓Build optimised
production and creative
✓Assemble bespoke
crew
✓Cost and prep for
delivery
✓Scaleable production
for any job
✓Highly skilled crew
✓We can scout and
shoot at any location
✓Rigorous time and
budget control
✓Seeding and
distribution
✓Platform analysis
✓Audience, demographic
and campaign time
analysis
✓Engagement analysis
✓ROI and success
benchmarking
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5. What have we done ......
Successes:
✓ Delivered the #1 automotive video on YouTube for global client
✓ Delivered film for Jaguar, Team Sky and England Cricket
✓ Filmed in UK, Portland, Cape Town, Helsinki, Kenya and Holland
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6. Value Proposition
Cost, trust and delivery
✓ We make VERY high quality, VERY cost effectively
✓ We are experts in film, film production and film distribution
✓ We deliver on time and on budget
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8. AGCO - http://vimeo.com/53601175 Password: zombieparts
The Brief
✓ Create a Viral Video for a global brand
✓ Capture user data for Head Office
✓ Raise awareness of AGCO parts and
their quality
✓ Delicacy in message to promote
strength of parts and not the need to
replace them
The Delivery
✓ Zombie creative generated buzz and
directed traffic to microssite for data
capture
✓ No 1 video in Automotive
✓ 84,000 views in 6 days
✓ Exceeded industry standards
✓ CTR 3.01% vs 0.68%
✓ Share 1.78% vs 0.94%
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10. Polar - http://vimeo.com/52857654
The Brief
✓ Market leader in Sports Watches
✓ Global reach, use visuals not text
✓ Maintain credibility to core audience
The Delivery
✓ Video was aspirational and authentic for a
savvy viewer
✓ Motion graphic added in house as post
production
✓ 5K views per week - 24K views in one
month through organic growth
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14. Instant gratification
Customers multi platform engagement with film
✓ London 2012 - 60% of access to the London Organising Committee of Olympic and
Paralympic Games was on Mobile
✓ US research shows 80% sports fans and 60% of live event viewers monitor social media
during the event/game
✓ Online video accounts for 50% of all mobile traffic and up to 69% of traffic on select
networks. (Bytemobile Mobile Analytics Report)
✓ Smartphones users spend 60% of their time viewing content and using apps
✓ 46% of people aged under 25 and 43% of people between 25-34 use social media to
comment on live TV in the UK
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15. 1 minute of video
is the equivalent of
1.8 million words
(Forrester)
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16. People love video
Discover -Watch - Share:
✓ Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 (Cisco)
✓ Online video accounts for 50% of all mobile traffic and up to 69% of traffic on select
networks. (Bytemobile Mobile Analytics Report)
✓ Enjoyment of video ads increases purchase intent by 97%, and brand association by
139%. (source: Unruly)
✓ Rich media ads with video generate 6 times as many post-ad site visits as standard
banner ads. (MediaMind)
✓ 60 second in-stream mobile video ads have an 88.3% completion rate. (source: Rhythm
Insights)
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18. Taste makers ..........
News, not history:
✓ Enjoyment of video ads increases purchase intent by 97%, and brand association by
139%. (source: Unruly)
✓ 75% of online video viewers have interacted with an online video ad in the past month.
(source: Tremor Video)
✓ Comedy is the most popular form of online video content among all viewers (39%),
followed by news (33%) and music (31%). (source: Burst Media)
Thursday, 25 July 13
