THEQUICK ANDDIRTY GUIDE TOCREATINGBLOG POSTSTHATYOUR
AUDIENCECRAVES

BloggingWorks! 82% of marketers who
blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. (HubSpot State of Inbound, 2013)

ButBloggingOnly
WorksIf.......

You're creating blog posts that
your audience craves!

Howdoyoucreate
thesetypesofblog
posts?

WITHTHISSIMPLE
3STEPPROCESS!

FindYour
Audience'sPain
Points
StepOne

Apainpointisaproblemthat someoneisexperiencing,or strugglingwith What are
good foods for people with peanut allergies?

WHATAREYOURAUDIENCE'S
PAINPOINTS?

Peopleareactivelylookingforsolutions fortheirpainpoints.Findthemon: Twitter Quora Yahoo
Answers Google

Lookforthesewordsandphrases toidentifypainpoints! “help me” “how
do I” “I need” “how can I” “I wish there was” “need suggestions”

Writedownkeywords
thatpeoplemention
whenreferringtotheir
painpoints

BrainstormBlog
TopicIdeas
StepTwo

WHATTYPEOFCONTENTDO
YOUWANTTOCREATE?

“How to” “Ultimate Guides” Interviews
with industry leaders List posts “Top 10 ____” News & Current Events SOMEOPTIONSFORBLOGPOSTS

Tools For Blog Topic Ideas
Content Ideator Quicksprout Social Media Analysis Tool HubSpot Blog Topic Generator Portent Content Idea Generator

DON'TFORGETABOUTTHE PAINPOINTSYOUFOUND EARLIER! Use the
pain points to create blog topics. Build your post around the pain point.

ChooseONEBlogPost
IdeaToWriteAbout
Choose3-5subtopicsto
include

Search.... Researchexistingarticlesonyour topictousetosupportyour points. Linking
to supporting articles in your blog posts is great for SEO! Just make sure you only link to to high quality sites.

TimeToWrite!
StepThree

CREATEABASICOUTLINEOF YOURPOST Intro Subheading #1
Subheading #2 Subheading #3 Conclusion Call to action

START
WRITING

Write Freely!
Don'tworryaboutediting.Just
letyourbrainflow.

FORMATYOURARTICLE Onceyou'vefinishedfreewriting,formatyourpost. Breakyourcontentintosectionswithsubheadings. Nobodylikessloppycontent! --
Introduction: Mention what the article will be about, and what specific issue/pain point it will solve for your audience. -- Body: Get into detail about the topic, with great actionable content. Use subheadings to organize the different sections/subtopics -- Conclusion: Wrap up the conversation. Include a call to action to drive your audience to do something once they’re done! Subscribe to an email list, leave a comment, tweet you with responses, etc.

EDITYOURPOST Checkyour grammar Checkyourspelling Insertanylinksto
supportingarticles Makeany necessarychanges Addtextformatting and images/graphics

Use BOLD,Italics, & underlines sparingly
Getting too fancy will make your content difficult to read.

Add images, graphs, tables, and
custom graphics to make your blog post visually appealing 50% 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

Create an eye catching featured
image for your post

TOOLSTO CREATE GRAPHICS Canva Gimp
Pixlr Photoshop

PUBLISH!Doyourhappy dance! For more content
marketing tips, visit my site www.dominiquej.com