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Keep It Legal :  The Legal Implications of Social Media Michael J. Dommermuth, Esq. J. Randolph Earnest, Esq. (303) 863-9800 [email_address] [email_address] © McGloin, Davenport, Severson and Snow, P.C. - 2011
Chrysler Fires Social Media Agency ,[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Business and Personal Use Overlap ,[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Best Practices ,[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Compliance with FTC Guidelines ,[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Compliance with Auto Industry Division Regulations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Compliance with Auto Industry Division Regulations  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Social Media and Dealership Liability -  Agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Social Media and Dealership Liability -  Unauthorized Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Social Media and Dealership Liability -  Unauthorized Use  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Social Media and Dealership Liability -  Unauthorized Use   (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Use of Social Media in Lawsuits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Employee Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Employee Issues  (continued) ,[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Employee Issues  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Employer Policy on Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Employer Policy on Use of Social Media  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Hiring and Termination Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Hiring and Termination Practices  (continued) ,[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Reacting to Customer Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© McGloin, Davenport, Severson and Snow, P.C. - 2011

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Social Media Powerpoint Final

  • 1. Keep It Legal : The Legal Implications of Social Media Michael J. Dommermuth, Esq. J. Randolph Earnest, Esq. (303) 863-9800 [email_address] [email_address] © McGloin, Davenport, Severson and Snow, P.C. - 2011
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Editor's Notes

  1. Obtaining authorization to use someone’s name, image or likeness - Consent and/or License. Personal use by employees may have effects upon dealership. Maintain professional on-line appearance. May meet clients/potential clients through Social Media. Keep confidential information confidential. At all times, comply with dealership policies, Colorado dealer regulations and employee handbook. Always be accurate, honest, non-misleading, polite, professional, respectable. Identify yourself as an individual when giving opinions, specifically state that employee is not representing the dealership. Do not make any posts which could be considered discrimination, defamation or harassment. Honor all copyright, trademark and service mark requirements. Regulation of contests. Remember, contests are regulated by Colorado law.) Employee policies should limit/prohibit contests without prior authorization of dealership.