In the age of all things digital, your industry partners are going to require less square footage to show off their products and services. Your challenge is to convert those lost marketing dollars into sponsorship opportunities that benefit both your exhibitors and attendees. In this session, we explored the shift away from suppliers leasing exhibit space as a singular revenue source by increasing contributions and diversifying revenue streams.
19. Kim Skildum-Reid:
It’s no longer ‘If you love the event, you
should love our brand.’
Or ‘Pay attention to us (and our logos)!’
Instead it’s… ‘We know you love this event
— we love it too! — And we’ve thought of
a few ways to make it even better for you.’
20. Major Focus on the Attendee Experience
Make best parts better
Make the worst parts suck less
42. “Leverage – also known as
activation… is what a sponsor does
with a sponsorship after the deal is
done and is the most critical factor
in getting a good result from an
investment.”
Kim Skildum-Reid
The Corporate Sponsorship Toolkit