2. This Client Guide contains material that is proprietary and confidential. It may be copyright material of Identiture
Communications® protected by other intellectual rights. It can only be reproduced with express permission of
Identiture Communications®.
© 2010 Identiture Communications®. All Rights Reserved.

4. contents
Brands in the Future Tense
About Identiture
Creating Value
Our Vision
Core Services
Ideation Process
Sensory Branding+Future Design Talent Segmentation
Creating Future Brands
Conclusion

5. brands in the future tense
The endless multiplication of channels and media
fragmentation has led to growing indifference, cynicism and
distrust from consumers over overt persuasion attempts,
particularly teenagers and young adults.
Brands are moving away from commercial communication,
and investing more in building story-telling platforms. Any
company that wants to be taken seriously needs to ask: “What
is our story? What do we want customers to know about us?
How do we engage them as fans of our products + services?
Recent breakthroughs in smell and sensory technologies have
redefined the shift by brands to integrate all five senses in their
branding efforts, rather than limiting it to visual + verbal
communications. Brands that adopt the shift to sensuality and,
combine good storytelling with interactive conversations, will
no doubt enhance their equity.
At Identiture, we partner with progressive organizations to
adapt + calibrate fully to these cultural changes. An interesting
future indeed!
Regards.
Franklin Ozekhome
CEO+Chief Storytelling Officer
Identiture
!dentiture Client Guide 2010

6. About Identiture
Identiture® is an Innovation Company with an integrated offering that delivers great brand
experiences at every touchpoint. Our focus: Creating Future BrandsSM that continually remain
relevant to consumers in the digital world.
We achieve this by re-imagining existing current business models and designing cool brands,
products and services that totally transform the consumer experience.
By harnessing the power of strategic planning + creative design, we are changing the world’s view
of branding and brand management, and creating unique brand cultures, identities + values that
are of importance to people globally. We partner with like-minded clients to inspire consumers
beyond functional needs, by building TIMELESS brands that are relevant today, tomorrow and in
the future.
We are the world’s première Sensory Branding + Future DeSign AgencyTM.
!dentiture Client Guide 2010

7. Sensory Branding+Future Design
Sensory Branding+Future DesignTM describes our proprietary process, which involves the application
of trend analytics, strategic planning, innovation and creative expertise to the brands we work on.
It combines the dynamic cocktail of forecasting, emotional branding and sensory experience.
We see this process as a ground-breaking approach to delivering 100% brand value for our clients.
We ensure that our clients’ brands adopt key sensory attributes required to compel human desire,
approval, acceptance + endorsement. They are combined with creative executions that are forward-
looking, and designed to inspire consumers to react positively to the brand message.
Some organizations that use our services include Good Burger, Seed Media, Crave Foods, and
SignaPay.
!dentiture Client Guide 2010

8. In Your Best Interest!
Every business seeks to communicate + interact with their target audience, and to successfully
market their brands, products and services.
We collaborate with individuals, start-ups and organizations that require strategic partnership,
business focus, brand innovation + creativity.
We fuel their passion and empower them by offering strategic planning + business solutions that
are ideas-driven and results-oriented.
Helping clients achieve their long-term business goal is inherent in our attitude and way of life.
Our business suite + services portfolio have been designed to suit the diverse demands of
up-and-coming entrepreneurs, new and emerging businesses, private + public institutions, small
business owners, non-governmental and youth organizations.
We work within marketing budgets of every client, providing consultation + qualitative services for
their business needs.
!dentiture Client Guide 2010

9. Creating Value
By putting together a series of new systems
and technologies, Identiture can produce
and deliver local, national and international
campaigns at a fraction of the normal
cost, whilst enhancing creative
quality + strategic output.
!dentiture Client Guide 2010

10. Our Vision
“To the marketplace bybusinessestheir brand value + brand
in
empower small
increasing
seize new opportunities
equity in order to bring about economic and societal change.”
To achieve this vision:
We offer a comprehensive brand innovation program across all media – both on and off-line.
We possess industry knowledge + service offerings in the five critical areas of research, strategy, design,
engagement and marketing.
We proffer a global outlook that combines local business insight, multinational brand management
expertise + professional service.
!dentiture Client Guide 2010

11. What We Do
Brand Research
Employing qualitative resources to cover market and Brand Research
consumer insights that provide knowledge for business Cultural + Trend Analysis
opportunities+ growth. Market Analytics + Consumer Insight
Business Intelligence + Opportunity Assessment
Competitive Analysis
Brand Strategy
Employing proprietary tools to map the brand’s future
role in line with the overall business strategy. Brand Strategy
Brand Idea + Brand Positioning
Brand Architecture
Innovation + Product Development
Brand Design
Employing intelligence + insight with imagination and Brand Design
craft, to visually + verbally capture the brand strategy
Brand Identity + Design Systems
and bring it to life.
Brand Collateral + Touchpoint Design
Brand Book + Brand Guidelines
Brand Engagement
Employing the overarching brand idea to connect with Brand Engagement
stakeholders and their influences, thereby creating Employee Branding + Internal Communications
positive + genuine experiences. Sensory Mapping + Brand Experience
Brand Marketing
Brand Marketing Brand Launch + 360OCommunications
Employing strategic marketing + advertising to create Marketing Plan + Management
maximum reach and impact, and measuring brand Brand Evaluation + ROI
value + activity.
!dentiture Client Guide 2010

12. brand research
Cultural + Trend Analysis
Trend research. Visual trend analysis. Influencer insight.
Market Analytics + Consumer Insight
Economic+social mapping. Audience profiling. Ethnography.
Business Intelligence + Opportunity Assessment
Business audit+planning. Market intelligence. Gap analysis.
Competitive Analysis
Category insight + Competitor profiling.
!dentiture Client Guide 2010

13. brand strategy
Brand Idea + Brand Positioning
Idea generation. Strategic planning. Brand audit.
Brand Architecture
Corporate identity. Brand proposition. Current+ future nomenclature.
Innovation + Product Development
Concept development. New market entry. Brand development.
!dentiture Client Guide 2010

14. brand design
Brand Identity + Design Systems
Logo + visual identity. Verbal identity. Rebranding. Artvertising.
Brand Collateral + Touchpoint Design
Packaging. Signage. Business assets. Marketing + sales toolkit. Online.
Brand Book + Brand Guidelines
Standards + guidelines manual. Brand Book.
!dentiture Client Guide 2010

15. brand engagement
Employee Branding + Internal Communications
Business culture. Talent strategy.
Sensory Mapping + Brand Experience
Sensory roadmap + branding. Behavioral + Social marketing.
!dentiture Client Guide 2010

16. brand marketing
Brand Launch + 360O Communications
Launch + communications strategy.
Marketing Plan + Management
Brand consulting. Strategic marketing. Project management.
!dentiture Client Guide 2010

17. Identiture’s Ideation Process
BRAND Future Design
MARKETING
BRAND
DESIGN
!mpact
!ntelligence
BRAND
RESEARCH
brand !dentify brand
awareness
Brand performance
!nnovation
!nsights BRAND
STRATEGY
!deas
BRAND
ENGAGEMENT
Sensory Branding
The !d Matrix TM

18. Talent Segmentation
Our multicultural expertise is highlighted through our work with creative talent from
diverse backgrounds, whom are specialists in every sector, thus, ensuring the relevance
and cultural appropriateness of the local creative work.
Retail
Telecoms
Healthcare
Energy + Utilities
Consumer Goods
Professional Services
Consumer Services
Financial Services
Travel + Leisure
Industrial
Automotive
!dentiture Client Guide 2010

19. Conclusion
Now, that you’ve read Identiture’s Client Guide, you are probably wondering what comes next?
But first, ask yourself, what are the things required to differentiate your operation, brand, products
and services, that will make you succeed as a business owner? Business strategy? Marketing?
Branding? Communications? Or simply creating avenues to actively engage with your customers?
These requirements should not be a cause for concern. With a demonstrated commitment to brand
innovation, Identiture counsels its clients on effectively leveraging marketing communications to
engage people, build brand loyalty and provide excellent customer service. We are dedicated to
achieving the business objectives of an organization, and to provide guidance through strategic
planning and creative solutions.
Follow us on Facebook @identiture and Twitter @identiture for more information.
Creative+Media Inquires Project Inquires
Brandi Taylor Franklin Ozekhome
Director, Digital+Concept Chief Strategy Officer
+1 646.508.3507 +1 347.283.0951
bt@identiture.com franklin@identiture.com

20. www.identiture.com

21. Creating Future BrandsSM