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2017 FACEBOOK FEATURES
webcongress.com - @Ouali
OUAL I
FACEBOOK
FACEBOOK
IS THE BEST PLATFORM FOR MARKETING
FANS..
ENGAGEMENT
Source: Facebook
• FACEBOOK POWER EDITOR
• FACEBOOK GLOBAL PAGES
FACEBOOK CONVERSION PIXEL
• FACEBOOK WATCH PAGES
• FACEBOOK CALL TO ACTION...
SETTINGS | INSIGHTS
ADS | PUBLISHING
ADS
ADS MANAGER
SETTINGS
PUBLISHITING TOOL
INSIGHT
INTEGRATION
CROSSPOSTING VIDEOS
BUY ME A COFFEE ;)
LEAD FORM
LEAD FORM
IMAGE LIBRARY
CALL TO ACTION
EVENT ANALYTICS
PIXEL CONVERSION
WATCH PAGES
POWER EDITOR
feedbot.co
Plan
Process to achieve objectives
Strategy
Long term plan designed to achieve goals.
Tactics
Methods used to achieve obje...
 Reciprocation
 Commitment
 Social Proof
 Authority
 Scarcity
 Framing
 Salience
“I LIKE TO RETURN FAVOURS.”
“I LIK...
CONTENT ANALYSIS
SCHEDULE YOUR SOCIAL
ESTAR DISPONIBLE SIEMPRE
ENTRETENIMIENTO
DEL USUARIO
ES
ES RELEVANCIA
ES CREATIVIDAD
IT’S NOT ABOUT
BEING SMART
IT’S NOT ABOUT
MARKETING
BUDGET
ES AUTORIDAD
Y REPUTACIÓN
THANK YOU FOR BEING HERE.
webcongress.com/
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
Facebook Features 2017 - Ouali & Doppler
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Facebook Features 2017 - Ouali & Doppler

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Lo ideal para que tus acciones en Facebook tengan éxito es entender la plataforma, conocer a sus usuarios y saber aprovecha las herramientas que tienes a mano. Descubre los mejores consejos para lograr todos tus objetivos

Publié dans : Marketing
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Facebook Features 2017 - Ouali & Doppler

  1. 1. 2017 FACEBOOK FEATURES webcongress.com - @Ouali
  2. 2. OUAL I
  3. 3. FACEBOOK
  4. 4. FACEBOOK IS THE BEST PLATFORM FOR MARKETING
  5. 5. FANS..
  6. 6. ENGAGEMENT
  7. 7. Source: Facebook
  8. 8. • FACEBOOK POWER EDITOR • FACEBOOK GLOBAL PAGES FACEBOOK CONVERSION PIXEL • FACEBOOK WATCH PAGES • FACEBOOK CALL TO ACTION BUTTONS • FACEBOOK PUBLISHING TOOLS • FACEBOOK CAROUSSEL • FACEBOOK SHOP • FACEBOOK RESPONSE • FACEBOOK IQ • FACEBOOK CANVAS • FACEBOOK CROSSPOSTING • FACEBOOK GIF • FACEBOOK INSTANT ARTICLES • FACEBOOK OFFERS • FACEBOOK NOTAS • FACEBOOK INSIGHT • FACEBOOK AUDIENCIAS • FACEBOOK VIDEO • FACEBOOK LEAD FORM • FACEBOOK LIVE • FACECEBOOK ADS MANAGER • FACEBOOK IMAGE GALLERY • FACEBOOK APP ANALYTICS
  9. 9. SETTINGS | INSIGHTS ADS | PUBLISHING
  10. 10. ADS
  11. 11. ADS MANAGER
  12. 12. SETTINGS
  13. 13. PUBLISHITING TOOL
  14. 14. INSIGHT
  15. 15. INTEGRATION
  16. 16. CROSSPOSTING VIDEOS
  17. 17. BUY ME A COFFEE ;)
  18. 18. LEAD FORM
  19. 19. LEAD FORM
  20. 20. IMAGE LIBRARY
  21. 21. CALL TO ACTION
  22. 22. EVENT ANALYTICS
  23. 23. PIXEL CONVERSION
  24. 24. WATCH PAGES
  25. 25. POWER EDITOR
  26. 26. feedbot.co
  27. 27. Plan Process to achieve objectives Strategy Long term plan designed to achieve goals. Tactics Methods used to achieve objectives Objectives Something you can measure quantitatively Goal Something you can measure qualitatively
  28. 28.  Reciprocation  Commitment  Social Proof  Authority  Scarcity  Framing  Salience “I LIKE TO RETURN FAVOURS.” “I LIKE TO DO WHAT I SAY.” “I GO WITH THE FLOW.” “I’M MORE LIKELY TO ACT ON INFORMATION IF IT’S COMMUNICATED BY AN EXPERT.” “IF IT’S RUNNING OUT, I WANT IT.” “I’M STRONGLY INFLUENCED BY THE WAY PRICES ARE FRAMED.” “MY ATTENTION IS DRAWN TO WHAT’S RELEVANT TO ME RIGHT NOW.”
  29. 29. CONTENT ANALYSIS
  30. 30. SCHEDULE YOUR SOCIAL
  31. 31. ESTAR DISPONIBLE SIEMPRE
  32. 32. ENTRETENIMIENTO DEL USUARIO ES
  33. 33. ES RELEVANCIA
  34. 34. ES CREATIVIDAD
  35. 35. IT’S NOT ABOUT BEING SMART
  36. 36. IT’S NOT ABOUT MARKETING BUDGET
  37. 37. ES AUTORIDAD Y REPUTACIÓN
  38. 38. THANK YOU FOR BEING HERE. webcongress.com/

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