Why is Tinder such an addictive dating platform? One of the reasons is that it is actually a casual game, back-boned with one of the most efficient feedback loop: the hunter's loop.
This deck will help you to better understand the loop and how to apply it to your products.
23. 2
envisioning the prize
If you ever filled up a lottery ticket and immediately started thinking of the
millions to come, you know what I’m talking about.
24. 2
envisioning the prize
Envisioning the prize fills our hunter’s head
with a “let’s do it” feeling
25. 2
envisioning the prize
Caused by the sweet dopamine doses
the nerve cells now release
26. This dose is just enough for what I call:
the small act.
37. 6
The reward
(And if all went as planned)
Winning the reward, the prize.
38. This marks the end of the hunters loop,
leaving the hunter hungry for the next one.
39. 1 2 3 4
Spotting patterns
Finding the target
Imagining the reward The small act Anticipation phase
Action starts.
6
The reward
Action stops
A few minutes
5
The big act
(Battle phase)
The hunters loop
40. Some casual games use this loop as the backbone
of their game mechanic
41. Although it is usually one phase shorter.
No “big act” (phase #5) in a casual game.
42. Or the game might become too complex and hardcore.
43. Let me show you what I mean while deconstructing
“Angry birds”
64. 1: Spotting patterns, finding
the target
2: Envisioning the reward
Whatever you
imagine….
65. 1: Spotting patterns, finding
the target
2: Envisioning the reward
Whatever you
imagine….
3: The small act
66. 1: Spotting patterns, finding
the target
2: Envisioning the reward
Whatever you
imagine….
3: The small act 4: Anticipation
Waiting for the
answers...
67. 1: Spotting patterns, finding
the target
2: Envisioning the reward
Whatever you
imagine….
3: The small act 4: Anticipation
Waiting...
5: reward
68. Since tinder is also a “real-life” game,
“It’s a match” is sometimes just triggering the big act (chatting, flirting, meeting)
69. And the hunters could continue and get their tangible reward in real life