Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.

1. By Dorit Roest
tim@theinfluencersmovement.com | Zekeringstraat 46 | 1014 BT Amsterdam | +31(0)20-7609370
Introducing
TIM & REAL influencer marketing

2. It started with
dollysdish.com…

3. A divided market
Influencer
Brand/Agency

4. What’s the problem?
Influencer Brand/Agency
No REAL match

5. Relevant
audience
R E A L
Engaging
connection
Authentic
story
Likable
content
My personal mission: REAL influencer marketing

6. Quality contentTrust Results
Influencer Brand/AgencyConsumer
So what?

7. Influencer
Brand/Agency
Our goal

8. Bloggers Network &
The Influencers Movement (TIM)

9. Launch bloggersnetwork.nlJuli ‘14
Finals TEDx Startup AwardsMay ‘15
Succesfull Kickstarter campaignApril ‘15
Start development TIMSept ‘15
Soft launch TIMFeb ‘16
Launch TIMMay ‘16

10. REAL influencer marketing
Concepting
Matching
Execution

11. 849
Influencers
Lifestyle Food Family Travel Beauty Fashion Other
51
Marketeers
0
100
200
300
400
500
600
700
800
900
1000
20-02-16 11-03-16 31-03-16 20-04-16 10-05-16 30-05-16
Nr.ofusers
Date
Number of weekly active TIM users
Aant. influencers Aant. marketeers Aant. gebruikers

12. How TIM works for brands/agencies
Join Create Match Manage

13. Benefits for agencies
All influencers in one place
Most REAL matches will find you
Guarantee of publications
Up to date statistics
(See references)
Only experts are allowed
Matching
All correspondence in one place
(Briefing tool)
(Collect publications)
(Review tool)
(Easy invoicing)
(Collect results & evaluations)
Managing

14. Search Pitch Create
How TIM works for influencers

15. DEMO
As an influencer

21. DEMO
As a brand/agency

27. Relevant
audience
R E A L
Engaging
connection
Authentic
story
Likable
content
My personal mission: REAL influencer marketing

28. Casey Neistat & The secret life of Walter Mitty

29. R
E
A
L
How REAL is my campaign?
why
or
how?
#JOINTIM
Will the audience be relevant?
Will an engaging connec0on strengthen the message?
Will the story be authen,c?
Will the content be likable?

30. TIM | Campaign checklist
Step 1 - Think of your goals
ü What is the most important goal for this
campaign?
• Brand awareness
• Target a new audience
• Social boost
• Content marketing
• Conversion
• Lead generation
• Inspiration
ü What is the most important message
you want to spread?
ü Who’s your preferred target audience?
• Age
• Gender
• Location
• Topics interested in
Step 2 - Let’s get creative
The sky is the limit! Create a concept that
matches your message, goal and addresses
your target audience, but leave some space
for the influencers to create their own REAL
content out of it.
Examples: Create an experience, think of
original hashtags, organize an event, start a
challenge, send your product to influencers
so they can create their own content with it,
organize a contest, involve influencers on a
larger campaign you’ll run as well on other
channels, or keep it really simple and just ask
influencers to spread the story of your brand
in their own way.
Step 3 - Don’t forget the details
ü Choose the reward for the influencers
• Financial reward
• They can pitch their own preferred reward or you can
offer a flat fee.
• Barter reward
• Are there free products you can offer them? Or can you
reward them in another way? Give them extra exposure
or invite them for an invent/experience for example.
ü Choose the preferred form of content & social channels
• Form of content: text/video/pictures
• Choose social channels: Blog/YouTube/Facebook/Instagram/
Snapchat,/Twitter/Pinterest/Linkedin etc.
ü You can also choose to give the influencers total creative freedom to choose their
form of content & social channels for this campaign.
ü Think of the terms per publication and/or channel
• Is there a specific message/URL/Discount code/Brand name you
want the influencers to communicatie?
• Is there a specific hashtag you want them to use? Should they tag a
page/account? Or mention something specific in the description?
• Are you ok with them being transparent about the fact this is a
collaboration? And in what way? (#spon for example)
ü Deadlines
• Review deadline (optional)
• Do you want to review the content before publication?
And when? How much time do you need to give
feedback?
• Publication deadline
• When should the publications be published?Doesn’t
matter/ a specific day/timeframe?
• Evaluation deadline (optional)
• What statistics do you want to have insight in? Views/
engagement/ amount of time on the page/unique
visitors etc.
• How and when do you want to get these statistics?
Step 5 – Pick your REAL matches
For every principle: think of the target
audience, the influencer & the brand
Will the audience be relevant?
Who do they reach? How many?
……………………….……………………….
Will an engaging connection strengthen the
message?
In what way will the influencer engage and
activate them?
……………………….……………………….
Will the story be authentic?
Is it genuine? Will it fit them and your brand?
……………………….……………………….
Will the content be likable?
In what form? Which channels? How is the
quality?
……………………….……………………….
Follow TIM @theinfluencersmovement | Visit TIMs website | Mail TIM tim@theinfluencersmovement.com | Call TIM +31(0)20-7609370 | Chat with TIM
REAL Influencer marketing
Step 4 – Publish your campaign on TIM

31. Nobody reads ads.
People read what interests them.
Sometimes it’s an ad.
Howard Luck Gossage
CONTACT ME & TIM ON SOCIAL MEDIA: @DORITROEST @THEINFLUENCERSMOVEMENT