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5 Things to Consider When Shopping for an Event App

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If you're in the market for a mobile event application, here are 5 things you should consider before signing a contract.

Publié dans : Marketing
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5 Things to Consider When Shopping for an Event App

  1. 1. #eventapps101 5 Things to Consider When Shopping for an Event App Event Apps 101 Presented By: DoubleDutch Mobile Event Apps @DoubleDutch Justin Gonzalez Marketing Communications Manager @justinSF
  2. 2. #eventapps101 THINK BACK 10 YEARS AGO
  3. 3. #eventapps101 FLASH FORWARD TO TODAY
  4. 4. #eventapps101 WE’RE EXPERIENCING A MOBILE MINDSHIFT
  5. 5. #eventapps101 63% of meeting professionals are currently using mobile apps at events. Meeting Professionals International, 2014
  6. 6. #eventapps101 We’ll Cover… The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
  7. 7. #eventapps101 CONTENT Bookmark sessions to add to your personal agenda. Filter sessions by track… …or by topic!
  8. 8. #eventapps101 CONTENT Link sessions to multiple speaker profiles. Include documents, files, and videos in session details. Explore activity by session.
  9. 9. #eventapps101 CONTENT Bookmark sponsors and exhibitors, just like sessions!
  10. 10. #eventapps101 Your event app starts with the content, but there’s so much more to it…
  11. 11. #eventapps101 We’ll Cover… The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
  12. 12. #eventapps101 THE CORE OF ENGAGEMENT Attendees can like, comment, and interact with one another. Use hashtags to sort conversations amongst attendees. Tap the icon to post a status update, just like your favorite social networks!
  13. 13. #eventapps101 THE CORE OF ENGAGEMENT Attendees can use status updates to post what they’re learning and network.
  14. 14. #eventapps101 THE CORE OF ENGAGEMENT Customize gamification features to meet your event goals.
  15. 15. #eventapps101 Think of the app as a private social network for your event.
  16. 16. #eventapps101 SESSION AND EVENT SURVEYS Collect attendee feedback in the moment, rather than after the fact.
  17. 17. #eventapps101 SESSION AND EVENT SURVEYS Session Surveys Card increases response rates by an average of 166%
  18. 18. #eventapps101 SESSION AND EVENT SURVEYS Survey questions can be multiple choice or free form text fields.
  19. 19. #eventapps101 Live polling increases in-app engagement by 25% LIVE POLLING
  20. 20. #eventapps101 LIVE POLLING Attendees can submit and view poll results in real-time on their phones… …or on-screen!
  21. 21. #eventapps101 Location-based messages increase app usage by 20%
  22. 22. #eventapps101 Consider a strategy to engage attendees in a way that helps you achieve your event goals.
  23. 23. #eventapps101 We’ll Cover… The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
  24. 24. #eventapps101 SPONSORED APP SECTIONS
  25. 25. #eventapps101 PROMOTED POSTS
  26. 26. #eventapps101 PUSH NOTIFICATIONS
  27. 27. #eventapps101 Utilize the app to its fullest for both sponsorships and attendee communication.
  28. 28. #eventapps101 We’ll Cover… The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
  29. 29. #eventapps101 DATA TELLS US A STORY
  30. 30. #eventapps101 WHO ARE YOUR BRAND ADVOCATES?
  31. 31. #eventapps101 WHICH SPEAKERS RESONATE?
  32. 32. #eventapps101 EVENT PERFORMANCE
  33. 33. #eventapps101 Use the data available to demonstrate event ROI and tell the whole story.
  34. 34. #eventapps101 We’ll Cover… The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
  35. 35. #eventapps101 5 Things to Consider…
  36. 36. #eventapps101 1. Your event app starts with content.
  37. 37. #eventapps101 2. Use it to engage attendees and achieve event goals.
  38. 38. #eventapps101 3. Leverage in-app features to increase sponsorship value and communicate with attendees.
  39. 39. #eventapps101 4. Tell a story with the data.
  40. 40. #eventapps101 5. LOOKING FORWARD…
  41. 41. #eventapps101 5 Things to Consider When Shopping for an Event App Event Apps 101 Presented By: DoubleDutch Mobile Event Apps @DoubleDutch Justin Gonzalez Marketing Communications Manager @justinSF

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