1. PERSONAL BRAND EXPLORATION
Douglas Thompson
Project & Portfolio I: Week 1
July, 1st 2022

2. My desire to succeed in everything I do is what
sets me apart from the crowd. I am someone
who appreciates never-ending work along with
healthy competition. I enjoy the feeling of
knowing I have worked hard and earned what I
have. As far as my history in this industry, I have
experience in video editing and play-by-play for
my local high school.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers
• Media Program Director's
• Sports Editors
BRAND ARCHETYPE - My brand
archetype the hero archetype. This
archetype will help me approach a
new goal like finding my dream job
with confidence also a plan to be
better than I was last year.
Sports Broadcasting for Sports/Media Industry
Picture Relevant
to Your Industry
Goes Here

4. Mangement/HR
TARGET AUDIENCE
Kim Beauvais
Outreach Plan:
• I will build my brand up by trying to get a connection
with fox sports to become a sports caster.
• Getting in touch with Kim is my first step letting her
know all my strengths and weakness.
• Also trying to find more connections inside the Fox
Sports business.
PROFILE
PICTURE EVP,HR, & Business
Operations at Fox Sports
LaurenGiovannitti
Outreach Plan:
• I will build my talent and show Lauren my leadership
and that I have high driven mentally.
• Showing her my already many different skills with all
the adobe softwares.
• Reaching out to others on LinkedIn to grow my
connections higher.
PROFILE
PICTURE
Director, HR at NFL Network
Josh Scull
Outreach Plan:
• Getting my media skills up is one of my current goals,
hopefully this job would also help build this weakness.
• Im always up for the challenges like doing multiple task
at once Im going to showcase it all for Josh.
• Showing Josh that I can be more than a sportscaster
I’m willing to do whatever it takes to get connections for
my brand to grow.
PROFILE
PICTURE Director, HR at CBS

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• My short term goal is to have a brand awareness so I
can get my name out there in media industry.
‣ I will grow my brand by 10 connections before
graduation.
Mid Term: (YEAR)
• I will have my brand built by making more
connections with co-workers or previous classmates.
Also will have made my own podcast produce by
myself.
‣ My brand will grow to 50 connections and will
have a job of the three I chose.
Long Term: (YEAR)
• My Long term goal is me to host my own sports show
and to be broadcasting a my first professional game.
‣ My brand will grow to more than 100
connections and will be helping mentor fellow
students who and in the same place I am at
right now.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Teleprompter skills
SOFT
HARD
Novice / / Expert
Broadcast Writing Novice / / Expert
Social Commutation / Adept / Expert
Problem Solving Novice / / Expert
Public Speaking
SOFT
HARD
/ Adept / Expert
Video Editing Novice / / Expert
Social Media / Adept / Expert
Work Ethic Novice / Adept /

7. I promise to give my all to each task and to
have my full focus and dedication.
PROMISE

8. CREDENTIALS
Work Experience:
• Captain of Football team (2 years)
• Web Production 4 years
Education:
• Creative Presentation, Psych of Play,
Business in the Entertainment and Media
Industries, English Composition 1, Intro to
Sportscasting, Broadcast Writing, New
Media Tools.
• Sportscasting, B.S., Full Sail University (Exp. 2021-2024)
Leadership
• Head Football Coach of Pee Wee
League
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jordan Alexander
Industry Experience:
• Assistant Campaign Manger, Safety
Director, Athlete, Government
Relations Esports Coordinator.
Education:
• University of South Florida- Certificate Building
Management.
• Florida International University- Bachelor’s Political
Science and Government.
• Full Sail- Master of Business Administration
Leadership Experience:
• Current Head coach of Halo and Call of Duty E-Sports
• Player scheduling and time management between 20
players in Armada
Skills and Proficiencies:
• 1 endorsement in Digital Marketing
• 1 endorsement in Leadership
Douglas Thompson
Overall Online Presence:
• 213 connections.No professional images or headshots.
https://www.linkedin.com/in/jordanalexander088/
• Grade: Superior. 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Web, Music and Video Production
Education:
• High School
• 7 months at Full Sail Universality
Leadership Experience:
• Football Captain
• Football Coach
Skills and Proficiencies:
• Web Production- Web Master
• Play-by-play- High School
• Sports/Broadcast Writing- High School
Overall Online Presence:
• No online connections. I have created one banner
image and one headshot. No LinkedIn URL.
• Grade:Poor, 10 out of 100

10. COMPETITION
Mike Corey
Noteworthy Experience:
• Play-by-play Sportscaster for college football,
basketball and lacrosse
• Bachelor’s in Communication and Media studies.
Douglas Thompson
HEADSHOT HEADSHOT
Industry Experience:
• Senior Account Executive- Clear
Channel Radio
• Sportscaster- Comcast Sportsnet,
Westwood One, Fox Sports, NBC
Sports, ESPN
Education:
• University of Massachusetts Amherst
Skills and Proficiencies:
• Broadcast- 99+ endorsements
• Social Media- 43 endorsements
• Television- 24 endorsements
Overall Online Presence:
• Over 500+ endorsements.He does have an headshot.
Profile is very detail showing all goals he has achieved.
https://www.linkedin.com/in/mikecoreysports/
• Grade: Superior 90 out of 100
Industry Experience:
• Web, Music and Video Production
Education:
• High School
• 7 months at Full Sail Universality
Leadership Experience:
• Football Captain
• Football Coach
Skills and Proficiencies:
• x Web Production- Web Master
• Play-by-play- High School
• Sports/Broadcast Writing- High School
Overall Online Presence:
• No online connections. I have created one banner
image and one headshot. No LinkedIn URL.
• Grade:Poor, 10 out of 100

11. BRAND POSITION
From my passion in my work to the love of striving
to be on the top. My mentally and work ethic is
like no other.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Northwest High School Football
‣ Date- TBA | Mcdermott, Ohio
• New England Patriots vs Pittsburgh Steelers
‣ Sept 18, 1:00 PM Heniz Field
• Notre Dame vs Ohio State
‣ Sept 3, 7:30 PM Ohio Stadium
Digital Marketing
• Primary Content: Video Footage of the game, Inside Locker
Room before the game. To create the start of the season long
highlight clip for players and teams.
• Primary Tools: Instagram, Facebook, YouTube and Hudl.
• Website: This will grow my skills and brand up with talk to
coaches and scouts.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The person I look up to the most is two people who led
me into this industry Bill Simmons and John Madden. I
want to have the passion in writing as Bill does and the
charisma and word play like John.
Formal Education
• Sportscasting
Technical Skills
• Exceptional public speaking. Need to be more clear
with speaking not to fast nor too loud. 3-6 months.
• More Detail Oriented. Showing more of my work not just
throwing it all in at once. 1-2 months
• Strong Written skills. Having a better knowledge of
literature. 1-2 years.
Soft Skills
• Decision Making. I struggle with seeing what’s right and
wrong with my video and audio creation. With this I will
take more time with my work. 6-12 months
• Organizational skills. This skill will also help with my
decision making. With this I think my work will be more
clean. 1-3 years
• Stress Management. It seems like every time I start
one of my projects I get over stressed out and need to
work with this find my inter peace. 3-5 years

14. Douglas Thompson
You know as a senior in high school it’s hard to get your name out for
scouts? Well, what I do is video editing . In fact, I can make a highlight video
mixtape and send it to college’s the world for half the price.

15. REFERENCES
https://www.linkedin.com/in/mikecoreysports/
https://www.linkedin.com/in/jordanalexander088/
https://www.linkedin.com/in/kim-beauvais-
2108545/https://www.onetonline.org
https://www.linkedin.com/
https://www.glassdoor.com/
https://www.linkedin.com/in/lauren-giovannitti-1016968/
https://www.linkedin.com/in/josh-scull-63709014/
https://online.fullsail.edu
https://www.linkedin.com/in/jordanalexander088/