1. Need for Speed 13
Alexander Dourchev
Blagoevgrad, AUBG, 10.04.2014

3. 13 years ago ...

4. foolish/brave PR team
Small but ...

5. All Channels Communications
PR and media ser vices
A masochistic
promise…

7. in campaigns like this
We gave the whole of our hearts

8. Until one day in 2005 ...
… we realized that …

9. … we have suddenly grown up

10. ... and we need
a structure and a strategy

11. 2005, All Channels. Something as … an org chart

12. Anita, 26
We tried to turn
our best performers into managers

13. And in 2007...
…the inevitable happened ...

14. CONSULTANTS!!!

15. For the first time we …
word OPERATIONS
FINANCIAL REPORTS
… heard
… saw
the importance of
… understood
HR STRATEGY

16. 2008
… but we kept on dreaming

17. But in 2009…
… the financial crisis hit Bulgaria

18. And no one got any idea
what to do to survive

19. L I D E R R. . . . .. 2009/14
… was created ...

20. START-UPS
We started to incubate

21. 2009: Our first brave/foolish challenge
to the advertising status-quo…

22. ... and to
the digital wanna-be’s
2010

23. ... and to all the below-the-line masters
2010

24. WE TRIED TO CONQUER
the international territories
All
ChannelsPOLSK
A

25. All
ChannelsPOLSK
A
DAĆ WIECZNE
ODPOCZYWANIE*
* RIP - Google translation. Sorry, if it is wrong…

26. ... and we offered our clients what
we are best at:
THE (KIND OF) INTEGRATED SERVICE

27. But one day in 2010...
we realized ...

28. MD MD MD
AM AM
AE AE AE
AA AA AA
AE AE AE
AA AA
EM
ES ES
EA
CD AD
CR GD GD
MD PM
PS
PM
AE AE
AM
AE AE AE
M
AA
DM
DS DS DS
MD
FD AO
D
OMA
L
AC Activation
Media Production
... that our structure and relations have become
preeeeeeetty complicated, ...

29. ... that we have grown
a lot, (and we are hell young) ...

30. ... and that we need leaders
not managers with business cards

31. We involved the managers
in decision-making process

32. We invested
thousands hours of trainings
… and in the life-changing
GUSTAV KÄSER training

33. But one day in 2012 ....
… we realized ...

34. ... that we need to be really
INTEGRATED AND SYNCHRONIZED

35. One-spot team of consultants …
for a perfect integrated service

36. ... we launched

37. … inspired
by this book
We challenged
OUR CORPORATE
CULTURE

38. ... and turned All Channels
into an OPEN SOURCE ORGANIZATION

39. But one day in 2013 ....
… we realized ...

40. too much self-centered
… that we were

41. CUSTOMER INTIMACY
Change the FOCUS
2014

42. with HORIZONTAL relations
HIERARCHY (of knowledge)
re-think the equality2014

43. Think. Work. (must) PLAY.
Keep follow our mantra …

44. We wait MORE CHALLENGES
to come