9. Takeaways• Truly understanding your prospects
needs, challenges and drivers
• Build a picture of the whole DMU
• Explore the data universe and collate
the perfect list from multiple providers
• Target Decision makers, influencers and
instigators
• Segment your message by industry &
job function
• Use multiple channels to engage prior
to calling
• Measure and track through technology
to provide accurate ROI
10. Get in touch . . .
Graham Gillett | Head of New Business
gillettg@marketmakers.co.uk
0845 468 0880
Editor's Notes
Overview of MM and awards - Our sole purpose is to generate qualified new business leads / appointments
We do this
Slide Title: The Data Universe
HB/TJ/DB NOTES:
HB to present slide
HB / DB to complete slide and associated work