An independent evaluation service for business websites. We visit as a prospective customer, and create a report on the result of the visit. Customers will either stay and make a purchase or leave it there are problems. As least you should know what a real customer experiences. From basic configuration to full e-commerce evaluation.

1. MYSTERY SHOPPER
On-Line Evaluation Services

2. o According to Wikipedia, a “Home Page”
is the first starting page or landing page
from a web search result.
o This simple fact makes a Home Page
very important, but it is also very much
misunderstood.
o A Google search for two words
finds 2.850.000.000 results. Not
going to be easy to find your website
amongst all that.
o For a normal business person this is not
interesting until it is realised that this
can affect sales and profits.
What’s a home page?

3. Make-up of a
web page
A web page has a number of important parts.
 Page name
 Keyword
 Title
 Description
 Text content
 Heading
 Images
 Links

4. Anatomy of a website page.
PAGE NAME
o Do not name your first page simply as
home-page, home page or homepage.
o Name it to identify your company or
keyword in some way. This is important
from the indexing point of view of Google
and Bing.
o For better search Engine indexing, page
name, title, description, contents, images
and links should contain the keyword.
o Each page in a website needs to have a
different keyword and only one keyword
or long tail keywords for best results. For
the first page this could be a brand name,
company name or product.
KEYWORD

5. Anatomy of a website page.
TITLE o The title explains to the search engine what the
page contains and should be between 120 to 150
characters in length. Google has changed this
amount but it is still good practice to aim around
this figure. Including the site name is important.
DESCRIPTION o This describes the page contents, using the keyword
and has around 135-150 characters.
o For the “Home Page” text content should be about the
website, important links etc. The recommended
minimum is 300 words and should naturally include
the “Keyword” 2-3 times.
CONTENT

6. IMAGES
o Images in the web page make it
interesting and informative to
the visitor. The image “Alt” tag
should contain the page
keyword.
LINKS
o There are off page links which
connect to other websites and
internal links which guide into
the internal pages of websites
Please Note:- Everything explained above should be correct, otherwise results
for the page will lower down in search results reducing the number of visitors.
Want to know more how to implement – Contact Us
Anatomy of a website page.

7. What is a website
check?
o Mystery Shopper is a website
that conducts light, medium or
extensive reviews of a website
from a typical customers point
of view.
o A Webmaster or designer may
not have time to check every
part of a site. This is not only
small companies. It can happen
to the largest companies also.
o This means lost business and
unhappy customers.

8. When was your last
website check-up?
On one of the worlds largest
consumer product manufacturers
website, their contact form requests
authentication, which it does not
accept.
Another company has not done a basic check. Clicking on
“Service” shows a “Support” link, but you have to know the
product code. There is the “Email Us” link at the bottom, only
2 options “Technical Support” or Complaint” Clicking on
Complaint and completing the form, always comes up with
an error message.

9. You have responsibilities owning a
website
Legally every website must show documentation to visitors. This documentation
varies from country to country. The European General Data Protection Regulation
makes the protection of personal data a priority. The Mystery Shopper website holds
no personal data on-line.
THE COOKIE REQUIREMENT
o This document is important as it
identifies what happens to user
information and how it is used.
THE PRIVACY POLICY
o Privacy is a hot topic after the
revelations of Edward Snowden and
Wikileaks.
TERMS AND CONDITIONS
o If you trade on-line then you will
need a Terms and Conditions
document published for customers

10. Sales going down? Time to act.
There could be many reasons why on-line
sales have started to fall. Every business
owner knows that customer service,
availability and pricing are important, but
often do not consider their website is
affecting business.
Mystery Shopper visits have been used by
many companies for years to evaluate the
customer experience to business premises,
including stores, restaurants, garages,
hotels, shops, pubs etc.
Now available for on-line businesses.

11. The average visitor has found your website
from searching or followed a link from
articles, Blogs, Business Directories or even
your published brochures. 8-10 seconds is
all the website has to interest the visitor.
Does the page load quickly, is the
information laid out in an organised
manner, are there easy ways to make
contact?, you might think so, but what does
a potential customer think?
If you don’t know what visiting customers
are doing, you have lost a very important
source of business information.
Want Sales to go up? Time to act.

12. Is your website responsive?
With approximately 61% of the UK public using a mobile device to access the
Internet, the most important step is making certain the company website is
responsive. Google will severely penalise any website in search results if it is not
responsive.
A Mystery shopper or secret shopper works for you, independently reporting on
many aspects of an existing company website. This is more than a website audit,
this is really what happens when visitors land on your website. Just complete the
simple contact form now and we will respond quickly to your enquiry.

13. A Mystery Shopper visit
can be profitable.
o We visit a business website as a typical first time
customer, but with the knowledge and
experience to identify and report on missing
items, broken links, missing images, slow
loading web pages, sitemaps and much more
from the customers point of view.
o You have a great web designer but they can
make mistakes, and nobody looks at your
website like we do. Take the first step and make
contact, it is a lot cheaper than you might think
and your customers will thank you as well.
mysteryshopper