Make the World A Better Place: Doing Good
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An interative session at ASAE 2009 in Toronto featuring two Summit Award winning case studies. Includes a brief introduction into how associations can benefit with cause marketing alliances with businesses and charitable foundations.
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Make the World A Better Place: Doing Good
- 1. Connecting Great Ideas and Great People www.asaecenter.org Steve Drake, Christmas SPIRIT Foundation Matthew Shay, International Franchise Association Make the World a Better Place August 16, 2009 1:30 – 2:45 p.m.
- 3. Today’s Agenda Introduction 1 2 3 4 IFA Case Study CSF Case Study Question & Dialog
- 5. The Untapped Association Resource Cause NonProfit Corporate Partner Association Partner $ 1
- 6. Colgate & RIF $800,000 + 58,000 books since 2004 1
- 7. Sam’s, Aquafina & KAB 37 Million bottles; $300,000; 100,000 fleece jackets! 1
- 8. “ Regifting” Supports Women Local store – local cause – Increasing sales 1
- 22. Who? Cause: Military families 3
- 24. Association’s PR Power 3
- 25. Association’s PR Power http://www.msnbc.msn.com/id/3032619/#28210632 http://www.wmur.com/news/18190286/detail.html Local news everywhere = national coverage 3
- 26. 23.4 MILLION households said they saw, read or heard about Trees for Troops Impact for Industry 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 3
- 29. Contact Information SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA Steve Drake CEO Christmas SPIRIT Foundation [email_address] 636/449-5070 Matthew Shay President & CEO International Franchise Association [email_address] (202) 628-8000
Editor's Notes
- The Classic connecting the unconnected. Toothpaste & books … launched during “back to school” period. Colgate donated book collections; organized in-store readings; publicized free dental-care visits; donated toothpaste.
- CAUSE: Sam’s + Pepsi – recycled plastic bottles … converted to fleece jackets. Results: 37 million bottles recycled. Sam’s donated $300,000+ to Keep America Beautiful affiliates and schools. Aquafina sales at Sam’s clubs up $50 million. And, the program resulted in 100,000 fleece jackets donated to children in need.
- Click to run NBC video That ran 2:37 … what could you do to get your organization two & one-half minutes on network tv?