Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

This is not for sharing

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 18 Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Publicité

Similaire à This is not for sharing (20)

Publicité

This is not for sharing

  1. 1. Mobile Bootstrapping Meeting Presentation 04/01/2014
  2. 2. Moile Bootstrapping Coca-Cola MOBILE BOOTSTRAPPI NG “BOOTSTRA P” • A framework to integrate mobile and packaging
  3. 3. Dispelling Mobile Marketing Myths Global Framework Components Global Mobile RoadMap Go Mobile With This Presentation Addendum: Mobile Numbers and Stats MOBILE BOOTSTRAPPING COCA-COLA Designed and Created by: David Luttenberger and Drake LaDue - CEO Brand-X-Mobile Table of Contents – Click a Geolocation icon to travel to that section
  4. 4. Consumer & Device: The Relationship 1:1 not “One for All” Avoiding Mobile Static Communicate Don’t Inundate Dispelling Mobile Marketing Myths Mobile Bootstrapping Coca-Cola Invite and Connect Scans-Taps-Texts- Touches Packaging serves as Mobile Gateway Engagements=Fans
  5. 5. Mobile Packaging Immersion Each and every branded Coca-Cola product package should, and can, have a minimum of two mobile gateways. They can encourage (call to action), facilitate (via multiple engagement technologies); and direct customers, consumers, distributors, or anyone in the supply chair or user environment, to engage within a unified global, mobile, Coca-Cola proprietary network.
  6. 6. Global Framework Already in Place Packaging “With more than a billion servings of Coca-Cola products consumed daily, our framework must begin here!” Mobile Components “With more than a billion servings of Coca-Cola products consumed daily, our framework must begin here!” Framework Components
  7. 7. Global Mobile RoadmapThe consistent protocol for the use of mobile components on packaging supported by all Media Channels. Txt: COKE to 59769
  8. 8. The Global RoadMap Mobile Bootstrapping Coca-Cola 2 for the Road Use the right tool Avoid Mobile Static Packaging: Billboard 2 Mobile Support Mobile Back 2 Pack
  9. 9. Mobile Bootstrapping Coca-Cola 191.4 BILLION EMAILS SENT PER DAY IN 2014 - 206.6 BILLION ESTIMATES FOR 2017 Globally, 8.6 trillion text messages are sent each year, according to Portio Research QR code scans are growing exponentially: ScanLife a lone saw 6.7 million scans in March of 2013, Coca-Cola QR codes coming in at 2nd place for most scanned/liked QR codes - See InfoGraphic. 300 Million NFC enabled smart-phones World Wide - See Infographic Mobile Web trumps all other applications when it comes to quick “need it now” – “need to find it now” end user experience Global RoadMap Components (Mobile)
  10. 10. Global RoadMap Components (Cont.) Apps crush the competition on time spent in use. Entertainment, Social, Gaming and Productivity are the top Mobile App categories. See Infographic Augmented Reality generated $450 million in revenue in 2013, 2.5 billion AR apps will be downloaded yearly by 2017. - See Infographic GEO Positioning, Proximity and I-Beacon technologies will dominate the future of Mobile Communication within the next 5 to 7 years 6.8 billion mobile subscriptions world wide - See Chart Mobile Bootstrapping Coca-Cola
  11. 11. Contact Us Durham, North Carolina 919-257-3977 Web Site Brand-x-xmobile.com Mail Contact drake@brand-x-mobile.com Contact Page David Luttenberger & Drake LaDue, Brand-X-Mobile Contact Us New Jersey 856-292-8292 Mail Contact davidluttenberger@comcast.net Mobile Bootstrapping Coca-Cola
  12. 12. Mobile Bootstrapping Coca-Cola Addendum: Mobile Numbers and Stats Supporting Infographics and Chart
  13. 13. Mobile Subscriptions Worldwide
  14. 14. QR Scan Infographic
  15. 15. NFC Enabled Phones
  16. 16. Mobile Web vs. Mobile App
  17. 17. Augmented Reality
  18. 18. Thank You!.

×