My keynote presentation completed for my course at Full Sail for Bachelors in Digital Marketing. September 2022.

1. PERSONAL BRAND EXPLORATION
Dream Heidemann
Project & Portfolio I: Week 1
SEPTEMBER 4TH, 2022

2. Dream Heidemann is an audacious entrepreneur whose
passion for music has led her to having moderate success at a
young age. She values building relationships with experts and
professionals in the
fi
eld of entertainment and marketing. Her
creativity has found their purpose while working as an
independent contractor within the
fi
eld of digital marketing.
Speci
fi
cally, she thrives in social media marketing and content
creation using programs such as photoshop and adobe cloud.
She also does creative writing for press releases which have
been published to major blogs. Ultimately, her goal is to
become a prominent African American woman in the
entertainment industry and partner with other companies.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing & Promotions Manager
• Creative Services Director
• Product Manager
BRAND ARCHETYPE - As a Magician
archetype, my goal would be to inspire my team by
using innovative methods of marketing. I would
develop a vision that moves my team and
customers to believe in what we are building.
Marketing & Promotion for Record Labels or Fashion Companies

4. Directors of Marketing (Music Industry)
TARGET AUDIENCE
Bianca Edwards
Outreach Plan:
• Before contact I will master Adobe Creative Cloud, get a degree
in Business Administration
• I will contact using LinkedIn or e-mail
1bianca.edwards@gmail.com.
• Ideally I would reach out to within 2 years with an e-mail
explaining brie
fl
y my personal goals with resume.
Director of Marketing at Roc Nation
Marion Dickson
Outreach Plan:
• Before contact I will build a resume of high pro
fi
le YouTube
clients.
• I will contact using LinkedIn and apply for job openings at
YouTube.
• I would reach out within 3-4 years after establishing myself as a
digital marketing agency.
Digital Marketing Director atYouTube
Heather Vassar
Outreach Plan:
• Before contact I would like to complete an internship with
Empire records marketing department.
• I would contact through my relationship with an A&R provided I
have a resume.
• I would reach out within 2-3 years after gaining more experience
in record labels.
Vice President of Marketing at EMPIRE
Records

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Get business funding for my own digital marketing agency.
‣ Get $50K in start up funding by March 2025.
Mid Term: (2030)
• Make connections with people in the
fi
eld of digital marketing and
business.
‣ 50 connections to digital marketing specialists and music
industry tastemakers.
Long Term: (2040)
• Have a secured position as a marketing director in a music or fashion
related industry.
‣ Earning $300K salary by 2040 as a marketing director for a
record label.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Acrobat DC
SOFT
HARD
Novice / Adept / Expert
Powerpoint Novice / Adept / Expert
Research Novice / Adept / Expert
Communication Novice / Adept / Expert
Google Analytics
SOFT
HARD
Novice / Adept / Expert
SEO Novice / Adept / Expert
Storytelling Novice / Adept / Expert
Relationship Building Novice / Adept / Expert

7. I turn passion into content creation to
transform your dreams to materialized success.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Manager at MouyeGang Music Inc, social
media marketing, talent development, content
creation, web design, leadership roles in sales,
planning, PR, analytics reports, excel doc
fi
lings
Education:
• LinkedIn Learning: Adobe Portfolio, Adobe Fonts, and
Adobe Colors
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Volunteer Work:
• Air Park Airshow 2016 supervised and handed out
tickets and protective gear for child safety.

9. COMPETITION
Clarissa Paez
Industry Experience:
• Head of artist relations & international marketing
• Product manager
• Digital marketing manager
• Talent coordinator
Education:
• Masters degree - Entertainment business
• Bachelor’s degree - Communications & media studies
Leadership Experience:
• Creating marketing plan for album/releases
• Design creative strategies
• Negotiate/prepare endorsement proposals for di
ff
erent brands/products
• Plan/organize publicity/promotional work
Skills and Pro
fi
ciencies:
• Creative design- 5 endorsements
• Planning - 4 endorsements
• Organizing/Scheduling - 8 endorsements
Dream Heidemann
Overall Online Presence:
• No personal website, average online presence, headshot on LinkedIn not
professional, no articles, active on social media, LinkedIn is customized
• Grade: Poor, 30 out of 100
Industry Experience:
• Assistant manager of talent agency
• Social media marketing
• Content creation
• Social media management
• Roc Nation artist assistant
Education:
• International Baccalaureate - 3.5 GPA (2017)
Leadership Experience:
• Assistant manager of talent agency
• Organize marketing strategies for clients and business
• Create proposals for investors and business plans
• Organize
fi
nances
Skills and Pro
fi
ciencies:
• Content creation - 2 endorsements
• Scheduling - 1 endorsement
• Planning - 1 endorsement
Overall Online Presence:
• Personal website, customized banner images, professional headshot,
detailed pro
fi
le with bio and background info, several articles, active on
Instagram and Youtube, customized LinkedIn but needs updated
• Grade: Average, 40 out of 100

10. COMPETITION
Chris Mortimer
Noteworthy Experience:
• Digital product manager
• Develop social media marketing strategies for large
athlete delegations
Dream Heidemann
Industry Experience:
• Digital Marketing at Interscope
Records
Education:
• Masters - Communication management
• Bachelor’s - Communications & literature
Skills and Pro
fi
ciencies:
• Campaign launches - 4 endorsements
• Business development - 4 endorsements
• Relationship building - 4 endorsements
Overall Online Presence:
• Over 500 connections, no banner customized,
professional headshot, semi-detailed pro
fi
le, minimal
articles, not very active on instagramor twitter, pro
fi
le
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• Digital Marketing at MouyeGang
Music Inc
Education:
• International Baccalaureate - 3.5 GPA (2017)
Leadership Experience:
• Assistant manager of talent agency
• Organize marketing strategies for clients and business
• Create proposals for investors and business plans
• Organize
fi
nances
Skills and Pro
fi
ciencies:
• Campaign launches - 1 endorsements
• Business development - 1 endorsements
• Relationship building - 1 endorsements
Overall Online Presence:
• No personal website, customized banner images,
professional headshot, detailed pro
fi
le with bio and
background info, several articles, active on Instagram
and Youtube, customized LinkedIn but needs updated
• Grade: Average, 40 out of 100

11. BRAND POSITION
For creative professionals who are looking to turn their
goals into tangible results, I provide an innovative
service that takes your brand to the next level because
your vision deserves a magic touch.
“TO ACCOMPLISH GREAT THINGS, WE MUST NOT ONLY ACT, BUT ALSO DREAM; NOT ONLY
PLAN, BUT ALSO BELIEVE.” -ANATOLE FRANCE

12. NETWORKING & MARKETING
Industry Events & Organizations
•Digital Marketing World Forum
‣ October 2025 | California
•Social Media Strategies Summit
‣ October 2026 | Virtual
•Global Digital Marketing Summit
‣ September 2025 | Virtual
Digital Marketing
• Primary Content: Quality visuals with music showcasing a luxury
lifestyle, graphic designs of logos and images displaying business name, behind
the scenes of working on the job
• Primary Tools: Instagram reels 3x’s a week, Twitter posts 5x’s a day,
Youtube vlogs 3x’s a month
• Website: Optimize my personal website to showcase to potential clients,
hiring managers, and investors.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have a mentor and his name is Alix Dormeus.
Formal Education
• Masters in Business Administration
• Certi
fi
cation in SEO, google analytics, and CMS
Technical Skills
• Enroll in certi
fi
cations for technical skills - Google, August
2023
• Take courses in Excel, Adobe, Photoshop - LinkedIn,
January 2023
• Learn SEO course - Skillshare, June 2023
Soft Skills
• Participate in local internship for digital marketing - Next
Level SEM, October 2023
• Volunteer at a local high school - Miami Northwestern
Senior High, April 2025
• Watch YouTube videos on organization -YouTube, 2022

14. Dream Heidemann
Are you struggling to get more clientele or attract business
partners in your industry? Well, what I do is take your brand
through visual storytelling and content design to make your business stand out. In fact,
I’ve already done this by taking my perseverance and technical background to a talent
agency; helping them reach their milestone of $100K gross pro
fi
t.
“

15. REFERENCES
Edwards B. (2018). Resume of Bianca Edwards Retrieved
from https://biancaedwardsresume.mystrikingly.com/#connect
Goodman, J. (2019). Photo. Retrieved from https://
unsplash.com/photos/Oalh2MojUuk
Heather V. (2022). Heather Vassar LinkedIn pro
fi
le Retrieved from
https://www.linkedin.com/in/heathervassar?
trk=public_pro
fi
le_browsemap
Kaye Putnam Quiz (2022). The Magician Brand Archetype
Retrieved from https://www.kayeputnam.com/brand-
archetype-magician/
LinkedIn Digital Marketing Intern (2022). Retrieved from
https://www.linkedin.com/jobs/view/digital-marketing-intern-at-
next-level-sem-3195505291?
utm_campaign=google_jobs_apply&utm_source=google_jobs
_apply&utm_medium=organic
Marion D. (2022) Marion Dickson LinkedIn Pro
fi
le Retrieved
from https://www.linkedin.com/in/clarissa-paez-aba93569
https://www.linkedin.com/in/marion-dickson-55502533
Mortimer C. (2022). Chris Mortimer LinkedIn pro
fi
le Retrieved
from https://www.linkedin.com/in/chrismortimer
Paez C. (2022). LinkedIn Pro
fi
le Retrieved from https://
www.linkedin.com/in/clarissa-paez-aba93569
Photo by Mohan Reddy from Pexels. https://www.pexels.com/
photo/northern-lights-over-mountain-and-forest-4388593/
Photo by Robyn Beck / AFP from Getty Images. https://
www.gettyimages.co.uk/detail/news-photo/empires-vice-president-
of-marketing-heather-vassar-arrives-news-photo/1238886280