Full session information and video available on successforce.com.

1. Community Driven Innovation Jamie Grenney, Salesforce.com Bob Pearson, Dell Caroline Dietz, Dell Ellen Hammond, Dell Industry Focus: High-Tech Kevin Kettler, Dell’s CTO Dreamforce Keynote

4. Marc and Michael Started Talking Check this out… IdeaExchange.com I love it. How do I create an IdeaExchange community for Dell Customers?

7. Coming in Winter ‘08 Vote on Things You Like Post Ideas Discuss with the Community Leverage the Power of Community to Bubble the Best Ideas to the Top “ Salesforce Ideas is an exciting new product that lets your employees and customers post, vote on, and discuss ideas with each other.”

8. Community Driven Innovation Jamie Grenney, Salesforce.com Bob Pearson, Dell Caroline Dietz, Dell Ellen Hammond, Dell Industry Focus: High-Tech

10. Leaders will enter and become relevant in conversations that occur every day in every language all around the world about their company or product. Companies that cling to the past may not realize it, but they will lose relevance.

11. “ If we're trying to make a good decision, or predict the future, the knowledge we need is buried in the heads of people who you would never think to ask.” James Surowiecki, The Wisdom of Crowds

15. Getting Started From Closed System… …to Open Collaboration We Only Need One Great Idea, So Why Generate Mediocre Ones Better Play It Safe, Stick To What We Know We Know What Our Customers Want Market Knowledge Is Best Held By Specialists We Don't Need A Process For Managing Ideas Create A Climate In Which Ideas Can Reach Their Potential Actively Seek New Points of View, Give Teams Risk-Taking Discretion Use a Clear, Structured Idea and Innovation Management Process Broaden The Scope Of Innovation To Create New Possibilities Discuss With Wider Environment; Don’t Make Assumptions

17. Life-Cycle of an Idea Communicate Status to Customers at Each Stage GET IT CLASSIFY IT FUNNEL IT REVIEW IT DECIDE IT REPORT IT

18. Democracy: Posting Ideas Be Civil Be Yourself Be Creative Be Interesting Be Relevant Be Honest and Ethical GUIDING PRINCIPLES:

19. Meritocracy: Voting on Ideas The community wasn’t too excited about this one.

20. Conversations: Validating and Improving Ideas Dell employees join the conversation.

21. Closing the Loop: Ideas in Action A FEW EXAMPLES OF IDEAS IN ACTION… Delivered Ubuntu Linux on Select Consumer Desktop and Notebooks Restored the Option for Windows XP on Select Consumer Offerings Added Solid State Drives as an Option on Select Notebooks Started the Redesign of Dell.Com with a ‘Needs Based’ Approach for Consumers Offered Choices in Notebook Colors on Our Inspiron Product Line Added a Fingerprint Reader to One of Our Most Popular XPS Notebook Systems Increased Customer Control Over the Addition and Removal of Software Programs

22. From Idea…

23. … To Action This blog post was the most widely-viewed Direct2Dell post ever, at the time.

26. Types of Ideas Employees Champion HEARTS MINDS WALLETS Environmental Community Outreach Time Away Programs Recognition Programs Product Innovation Anything About Customer Issues Tool Improvements Marketing & Branding Discount Programs More Employee Benefits Career Development Free Caffeine!

27. Employees Want a Little Humor Too

28. Interdependencies for Internal Success PEOPLE STRATEGIES CULTURE BUSINESS STRATEGIES

30. Idea Management Must Be Cross-Functional Lessons Learned Global Online Corporate Comm Product Groups Global Operations CTO Office Corporate Strategy Business Segments Corporate (Finance, HR, etc.) IDEAS

31. Business Expectations Lessons Learned Internal Business Partners Positive Experience Executive Support Defined Process WHO WHAT HOW Timely Accurate Reporting Access to Data Alignment with Strategic Plans Informed Execs Business Champions Professional Development Communication Support

32. Customer Expectations Lessons Learned Customers and Employees Positive Experience Action taken on Ideas Recognition WHO WHAT HOW Timely Feedback Dell Participation Idea Status Explanation Updated Site Business Review PR Support Onsite Events “ Thank You”

33. Lightning Rods Direct the Conversation

34. Supporting the Business with ‘Idea Campaigns’ Lessons Learned

35. Building Loyalty: Recognition is Critical Lessons Learned A ‘top contributor’ spotlight on the Dell Community page… … a “thank you” note from a Dell employee… … an invitation to a product launch event… … a mention on our blog, Direct2Dell…

36. Thanking the Idea Generators Lessons Learned Dell recently highlighted IdeaStorm member dhart on our Community page. dhart posted the original pre-install Linux idea.

38. What’s Next for Dell IdeaStorm? IdeaStorm in More Languages Around the World Private 1:1 IdeaStorms with Enterprise Customers More Links to and References to IdeaStorm within the Dell.com experience GLOBALIZATION SIMPLIFYING I/T DELL.COM

41. Salesforce Ideas Sessions at Dreamforce Track Session Overview Time Industry Focus: High Tech Community Driven Innovation How do you gather feedback from your customers, partners, and employees? Join this session to learn what Dell has done to unleash the power of community driven innovation. Hear how the Salesforce Ideas platform has helped them become more responsive, uncover new market opportunities, and instill a sense of co-ownership with their most passionate evangelists. 9/18 11:15 AM Product Campground / Demo Theater Salesforce Ideas Roadmap Come to the product campground to get a demo of the Salesforce Ideas and participate in an interactive session to weigh in on the product roadmap. 9/18 1:30 PM Advanced Marketing II: Advanced Strategies Inside Successforce.com – How to Build a Successful Online Community If you’re interested in starting an online community, or growing an existing community, you won’t want to miss this session. Learn how you can rally empower your customers, partners, and employees to share ideas, contribute content, and learn from one another. We’ll also take a peak into the product roadmap to discuss how Salesforce might fit into your community strategy. 9/18 2:30 PM Support II: Advanced Strategies Innovation Through Community Take your customers' ideas by storm. Harness the power of customer and partner communities to spur new ideas and innovations at your company. Learn how community participation through the Salesforce Ideas can redefine relationships with your customers. 9/18 3:45 PM

42. Visit Blogs.Salesforce.com/Ideas