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2. THE PROBLEM THE SOLUTION VALUE PROPOSITION
No consumer-facing music service handles all music rights administration
High barrier to entry to major retail platforms
Existing platforms use one-size-fits-all model and lack social capabilities
Artists unable to promote their music on the same platform they monetize it
ARTISTS AND FANS FACE LIMITED OPTIONS IN A FRAGMENTED MARKET

3. THE PROBLEM THE SOLUTION VALUE PROPOSITION
ORFIUM IS A MUSIC SOCIAL NETWORK AND A DIGITAL RIGHTS MANAGEMENT PLATFORM
Integrated social, retail, licensing, rights management, and events platform
Provide fans with the best discovery, sharing, and listening experience
Special accounts with powerful tools for records labels, distributors, publishers,
managers, and influencers

4. THE PROBLEM THE SOLUTION VALUE PROPOSITION
Single upload portal offering every
possible digital revenue service
Music social network to engage with fans
Both free and premium music
Direct upload
Unlimited free hosting
Complete control, total flexibility
No upfront costs, no long-term contracts
80% revenue split (3x competitor payout)
ONE STOP SOLUTION FOR ARTISTS TO MONETIZE AND PROMOTE THEIR MUSIC

5. Only appeals to artists willing to give away their music and pay for hosting
Missing underground and free music
No social component
Retail only
Digital distribution, middle-men, and free tier dilute artists revenue
Retail only
C O M P E T I T I O N

6. W H A T M A K E S U S D I F F E R E N T ?
Artist Payout 80% 10-20%* 23%** 24.5%**
Remix Monetization
Distribution Terms
Follow Playlists
Follow Users
YouTube Monetization
Micro-licensing
Creative Commons
Licensing
Non-exclusive
publishing
Earnings not diluted
by freemium ads
Artist’s choice
Free or Priced
Free only
Freemium Only ***
Can’t set price
Paid Only ***
Can’t set price
*SoundCloud only offers ad-based monetization with a 10-20% payout and all music is made available to non-paying users which generates very low earnings on a per-stream basis
**Digital distributors and record labels typically keep an estimated 47% of Spotify and Apple Music earnings leaving their artists with only about 23% and 24.5% respectively
***Spotify forces artists to participate in a “Freemium” model where most users don’t pay for music which generates very low earnings on a per-stream basis and significantly dilutes overall earnings per-stream

7. U N L O C K R E M I X M O N E T I Z A T I O N R E V E N U E
Give the rights-holders of the original content the ability to control
distribution and monetization of unauthorized derivative works
OUR PLAN
Rights-holder’s and
remixer’s interests are not
conflicting
Record labels have not figured
out how to efficiently license
and monetize remixes

8. S C A L A B L E T E C H N O L O G Y
UPLOAD
PROCESS
SERVER
CACHING
MAIN
APPLICATION
SERVERS
REAL TIME
NOTIFICATION
SERVER
CLIENTS
RDBMS
DOCUMENT
STORE
INDEX
MEDIA
& STATIC ASSET

9. F E A T U R E S R O A D M A P
Publishing admin
Inbound streaming APIs
Major label music
Subscription services
Sub-license content API
DJ Sets / Podcasts
Recommendations
Distribution
Groups
Publisher account
Fingerprinting
Remix monetization
Curator account
Mobile
Radio
Retail
Playlists
Events
Distributors
Labels
Manager account
Social sharing
Discovery
Licensing
Youtube CMS
145kTR A CKS
45kA R TI STS
15kA CTI V E US E R S
BEYONDTOMORROWTODAYYESTERDAY

10. U S E R / C O N T E N T A C Q U I S I T I O N
Has been the most effective means of user acquisition but still have yet to be
featured on major media outlets with tremendous upside potential
Critical for sustainable growth, infrastructure is in place as we ensure every
piece of content is indexed, but we still need to grow link-backs which should
happen naturally with more PR
Industry advertising
Google, Facebook, Twitter, Instagram
Revenue share with influencers/industry media
Large libraries, minimal costs, has been the most effective means of
content acquisition
Embedded catalogs, playlists, and audio player
PR
Distributors/Labels
Social
Organic Search
Paid
Curator accounts

11. R E V E N U E - E X P E C T A T I O N S
YouTube CMS will be the first driver of significant revenue. Launching by December 1st, 2016, expect revenue
to increase linearly $5k to $10k per month (Based on Chris' previous experience launching cid.adrev.com)
Micro-licensing expected to take 2-3 years to ramp to 50-100k per month (Based on Chris' experience with
audiomicro.com)
Distribution will take time to set up partnerships and pipelines with destination retail services but has similar
revenue potential to the YouTube CMS
Publishing will require establishing a network of music supervisors and clients and providing access
to a curated library for licensing deals. Upside should be much greater than the above
Consumer services (streaming, radio, digital downloads) will take the longest to generate revenue and face the
toughest competition, but also have the most upside potential
2017: $500k 2018: $2.5M 2019: $10M+

12. R E V E N U E - W E H A V E R I G H T S T O E X P L O I T
Facebook/Amazon CMS
Subscription Radio
Subscription Streaming
Ticket Sales
PRO bypassed streaming for broadcasters
Advertisements
Sub-license library
YouTube CMS
Micro-Licensing
Distribution
Publishing
Digital Downloads
3rd Party royalty Collection
Remix Monetization

13. T H E T E A M
Chris Mohoney
CEO
Drew Delis
PRESIDENT
JD from Pepperdine
School of Law
Emphasis in music law,
IP, and licensing
Jordan Tappis
ADVISOR
Founder of The Record
Collection label and
publishing
Artist manager to the
John Legend, John
Frusciante, Blake Mills
Creative Director for
Jay-Z
Jorge Brea
ADVISOR
Founder and CEO of
Symphonic Distribution
Handles distribution for
more than 10k record
labels
4 years experience in
the music technology
space
Former VP of product at
AudioMicro/AdRev
10 years programming
experience
BS / MS in Accounting
from the University of
San Diego

14. S C R E E N S H O T

15. S E E K I N G M U T U A L R E L A T I O N S H I P S
Major media for PR
Famous artists, independent labels, and influencers as advocates
Major retail servicers (Spotify, Apple) for digital distribution
Music supervisors for film and TV, marketing and advertising,
and related agencies for publishing services

16. F I N A N C I A L S
200k raised to date (SAFE agreements)
$12k current total monthly expenses
Seeking 1mm in Series A funding at 10mm pre-money valuation
Growth (50%)
Build new features
Refine current features
Admin, accounting, overhead and hosting
USE OF FUNDS