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Supplements Compamy Rebrand Campaign Concepts Pitch Deck by BXC

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Nutritional/Dietary Supplements Rebrand Campaign Concepts Pitch Deck by BXC

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Supplements Compamy Rebrand Campaign Concepts Pitch Deck by BXC

  1. 1. ZANTREXINTEGRATED BRAND CAMPAIGNS PRESENTED BY BXC | 02|10|2014 949.677.7324
  2. 2. PG 2 THE TASK • Revisit & Revitalize the Brands image • Reach the today’s MTV Generation • Tell a story of Weight-loss & Energy • Visually Communicate our story • Create an integrated brand. “FIRE ON ALL CYLINDERS”
  3. 3. PG 3 WHY? • A brand that connects with customers on an emotional level builds stronger relationships. • Brand consistency will inspire word-of-mouth & trust. • Unique positioning and engaging marketing breaks free of the clutter and takes ownership of your category.
  4. 4. PG 4 HOW? • Strategically refine our communications to be on trend, amplified, engaging, and relevant to our customer. Become Desired. • Strategically refine our “DNA” and share our story with our customers and retailers. Become Respected. • Develop a consistent brand story and experience for all communication touchpoints. Make Brand Ambassadors.
  5. 5. PG 5 OUR DNAHERITAGE & FUTURE
  6. 6. PG 6 IF WE WERE A... MAGAZINE AUTOMOBILE FASHION BRAND
  7. 7. PG 7 THE INSPIRATION Zantrex is on a mission to inspire you to look and feel your best, to live a healthy lifestyle and to share and educate you on how to do that. We want to ignite your inner fire and to give you the confidence to be you - at your very best.
  8. 8. PG 8 THE TRUTH Zantrex has made some bold claims in the past but alone it is not the silver bullet. Zantrex wants to inspire people to be at their best. Either through the energy they feel or the weight they may lose. Zantrex delivers on it’s claims and will be more transparent through the education of their active ingredients and their human trial and scientific process.
  9. 9. PG 9 THE MOTIVATION Used as directed, and within a normal healthy lifestyle, Zantrex will provide the energy and results we claim. By engaging with the brand, Zantrex will help you transform into the you you want to be, therefore allowing you to exceed your potential with extreme pride and confi- dence. Zantrex creates a natural, human tested and scientifically proven dietary supplements made in the USA in a safe NSF approved facility.
  10. 10. PG 10 OUR ATTITUDE Optimistic • Witty Sexy • Bold • Youthful Energetic • Fun (To be used to qualify communications ideas.)
  11. 11. PG 11 NOW THE FUN PART! NSFW! Images are used only for examples as art/photo direction only and NOT available for purchase.
  12. 12. PG 12 Tagline, Logo, Packaging, Ads, TV/Radio & Website. 01 CAMPAIGN
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  21. 21. PG 21 A BODY OTHERS CRAVE with the music and imagery consistent with the print, we use supers to appeal emotionally. SUPERS: FROM LOWER TOPS TO HIGHER HEELS, BOLDLYSMOOTH TO HEAD-TURNING TIGHT, HOW YOU FEEL IS HOW YOU LOOK. FIT FIRM FLAUNT FLIRT WHETHER YOU WANT TO OWN GRACEFUL CURVES OR CHISEL DOWN TO A DEFINING CUT, THE POWER IS WITHIN YOU TO CARVE A BODY THATOTHERS CRAVE. Cut to Zantrex high-energy messaging and end frame with logo and tag. ZANTEX LOGO/TAG: UNLEASH THE YOU. “UNLEASH THE YOU”:30
  22. 22. PG 22 PARALLAX SCROLLING HYBRID E-COMM SITE SINGLE PAGE! http://nicelogo.com/zantrexweb1.jpg
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  24. 24. PG 24 Tagline, Logo, Packaging, Ads, TV/Radio & Website. 02 CAMPAIGN
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  33. 33. PG 33 Along with the music and imagery consistent with the print, we use supers that start with the word“BURN”and while keeping that word on “BURN BRIGHTER.” SUPERS: BURN WITH A BOOST. BURN YOUR METABOLISM. BURN MORE CALORIES. BURN MORE FAT. BURN THE EXCUSES. BURN YOUR OWN PATH. BURN BRIGHTER. Cut to Zantrex high-energy messaging and end frame with logo and tag. ZANTEX LOGO/TAG: BURN BRIGHTER. “BURN BRIGHTER”:30 RNMORECALORIESNN
  34. 34. PG 34 PARALLAX SCROLLING HYBRID E-COMM SITE SINGLE PAGE! http://nicelogo.com/zantrexweb2.jpg
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  36. 36. LOVE IT!?

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