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Business Formation Basics

Steve Rosard
Principal, Rosard Law LLC
Director, Drexel Entrepreneurial Law Clinic
Life Cycle of a Startup
Founders Agreement
the Entrepreneur’s Pre-Nup
Founders Agreement Issues
 Allocate work, authority, rewards
 Ownership split – static or dynamic?
 What happens if you divorce?
 Ownership of IP

 Ownership of name, logo, website
 Right to continue business or compete
 Buyout or compensate terminated founder

 Not necessarily a formal business entity yet
Oral and informal agreements
When to Organize an
Entity
 Hold ownership of valuable IP or other assets
 Hire employees, contractors, etc.
 Currency to compensate service providers
 Bring in investors
 Doing business with the public
LLC or Corporation?
Corporation

LLC

•

Popular when looking to raise
$

• Popular for earliest stage
startups

•

Operating formalities

• Less formalities to follow

•

Potential double tax

•

Standardized and familiar
management structure,
ownership and voting rights

• Pass-through taxes, but added
accounting work

•

Preferred by institutional
investors (esp. DE corps)

• Highly flexible in management
structure, ownership and voting
rights, but less familiar terms
• Easy to convert to Corp

Both have filing requirements, upfront costs, and annual fees
What to Address
 Assign IP to company
 Split equity
 Management roles and voting rights
 Deadlock provisions (esp. if 2 co-founders)

 NDA and non-compete
 Dissolution and buy-sell provisions
 Right to fire a non-performing founder?
Equity Splits
 Don’t fix split too soon
 Protect yourselves – USE VESTING!
 Vesting can be time-based or milestone-based
 File 83b election with IRS

 Plan to issue additional equity in future to adjust

based on actual experience
 Consider potential for tax issues
Some Resources
www.foundersworkbench.com - free startup docs and
info

www.venturedocs.com - low cost startup docs and info
CAUTION – consult a startup lawyer to assure these
docs are right for your situation

Do not use LegalZoom or RocketLawyer – not geared
to IP-oriented startups and they don’t have
comprehensive document packages
Harvard Business Services – www.delawareinc.com low cost service for state filings

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Business formation basics

  • 1. Business Formation Basics Steve Rosard Principal, Rosard Law LLC Director, Drexel Entrepreneurial Law Clinic
  • 2. Life Cycle of a Startup
  • 4.
  • 5. Founders Agreement Issues  Allocate work, authority, rewards  Ownership split – static or dynamic?  What happens if you divorce?  Ownership of IP  Ownership of name, logo, website  Right to continue business or compete  Buyout or compensate terminated founder  Not necessarily a formal business entity yet
  • 6. Oral and informal agreements
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  • 8.
  • 9. When to Organize an Entity  Hold ownership of valuable IP or other assets  Hire employees, contractors, etc.  Currency to compensate service providers  Bring in investors  Doing business with the public
  • 10. LLC or Corporation? Corporation LLC • Popular when looking to raise $ • Popular for earliest stage startups • Operating formalities • Less formalities to follow • Potential double tax • Standardized and familiar management structure, ownership and voting rights • Pass-through taxes, but added accounting work • Preferred by institutional investors (esp. DE corps) • Highly flexible in management structure, ownership and voting rights, but less familiar terms • Easy to convert to Corp Both have filing requirements, upfront costs, and annual fees
  • 11. What to Address  Assign IP to company  Split equity  Management roles and voting rights  Deadlock provisions (esp. if 2 co-founders)  NDA and non-compete  Dissolution and buy-sell provisions  Right to fire a non-performing founder?
  • 12.
  • 13. Equity Splits  Don’t fix split too soon  Protect yourselves – USE VESTING!  Vesting can be time-based or milestone-based  File 83b election with IRS  Plan to issue additional equity in future to adjust based on actual experience  Consider potential for tax issues
  • 14. Some Resources www.foundersworkbench.com - free startup docs and info www.venturedocs.com - low cost startup docs and info CAUTION – consult a startup lawyer to assure these docs are right for your situation Do not use LegalZoom or RocketLawyer – not geared to IP-oriented startups and they don’t have comprehensive document packages Harvard Business Services – www.delawareinc.com low cost service for state filings