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SxSW: Can we save the open web?

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SxSW: Can we save the open web?

  1. 1. Dries Buytaert Project Lead, Drupal Co-Founder and CTO, Acquia @Dries CAN WE SAVE THE OPEN WEB?
  2. 2. Hey, I’m DRIES BUYTAERT dries@buytaert.net @Dries Founder & Project Lead, Drupal Co-Founder and CTO, Acquia
  3. 3. I invented Drupal in my dorm room in 2001
  4. 4. A milestone birthday: DRUPAL TURNED 15
  5. 5. Only 7% of 
 the population 
 had internet access Text messaging 
 was just introduced There were only 
 20M websites 
 (compared to 
 1B today) Google was still 
 a small, private company 50% of people 
 in the US had 
 a cell phone Facebook and 
 Twitter didn't exist until 4-5 years later Proprietary 
 software vendors 
 started to feel 
 threatened by 
 open source Google AdWords, 
 now a $65B business, had less 
 than 500 customers WHEN DRUPAL WAS BORN IN 2001…
  6. 6. THE INTERNET HAS CHANGED DRASTICALLY
 over the last decade
  7. 7. THE INTERNET HAS CHANGED DRASTICALLY
 over the last decade
  8. 8. Defining
 open vs. closed 1 A brief history
 of the web 2 Trends driving the web today 3 Building the
 web we want 4 What I’ll cover TODAY
  9. 9. Defining
 open vs. closed 1
  10. 10. The idea of the web as an 
 open platform with greater 
 choice & transparency… …as opposed to a walled garden. Outside the box
  11. 11. Serendipitous 
 DISCOVERY Creative 
 FREEDOM CONTROL over your own 
 experience and privacy DECENTRALIZED
 as in not limited by the boundaries of a single organization’s system 
 or platform OPEN WEB QUALITIES
  12. 12. TEMPLATES dictate your creative license ALGORITHMS determine what you see, often without your knowledge PRIVACY IN QUESTION 
 and tracking is rampant SILOED INFORMATION held within companies with no discovery of content between apps CLOSED WEB QUALTIES
  13. 13. TOWARD
 OPEN Blocks ad tracking
  14. 14. TOWARD
 OPEN Blocks ad tracking Communicate across platforms
  15. 15. TOWARD
 OPEN Enables in-app search Blocks ad tracking Communicate across platforms
  16. 16. Unlocks creative freedom Enables in-app search Blocks ad tracking Communicate across platformsTOWARD
 OPEN
  17. 17. TOWARD 
 CLOSED Controls web experience
  18. 18. TOWARD 
 CLOSED Controls web experience Restricts user choice
  19. 19. TOWARD 
 CLOSED Potential to influence elections Controls web experience Restricts user choice
  20. 20. Controls web experience Prioritized revenue over choice Restricts user choice Potential to influence elections TOWARD 
 CLOSED
  21. 21. CONNECTION Brought billions of 
 people to the web 
 BIG IMPACT 
 on human rights 
 and civil liberties DEMOCRATIZATION
 Provided a forum for 
 people to share 
 information ARE WALLED GARDENS ALL BAD?
  22. 22. GOOGLE & FACEBOOK Over 1 billion 
 users each 
 APPLE over 1 billion 
 active iOS devices CONCERNS ABOUT SCALE
  23. 23. A DAILY EXPERIENCE FOR MILLIONSThey SHAPE the news that most of the world sees.
  24. 24. They RECORD data about our behavior.
  25. 25. They won't stop until they know EVERYTHING about us.
  26. 26. Address, 
 phone # Social
 graphLocationEmail Purchase 
 history InterestsCalendar Viewing
 history
  27. 27. Address, 
 phone # Social
 graphLocationEmail Purchase 
 history InterestsCalendar Viewing
 history
  28. 28. A brief history of the web 2
  29. 29. THEORYMORE OPEN MORE CLOSED Over its history, the web has alternated between periods of more and less “openness”
  30. 30. OPENCLOSED TIME EARLY ADOPTER PC DESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era
  31. 31. DECENTRALIZED
 No one company was dominating.The web 
 was brand new! INVENTION ERA CREATIVE FREEDOM 
 to connect with others in this fascinating new technology Tim Berners-Lee, inventor of the World Wide Web
  32. 32. OPENCLOSED TIME EARLY ADOPTER PC DESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention EraInvention era AOL “walled garden” era
  33. 33. AOL “WALLED GARDEN” ERA Most people’s initial experience of the web is a SILOED EXPERIENCE through ISP and other portals. 
 Experience was dictated largely by what a portal chose to show you. Meanwhile, geeks are using 
 browsers to decentralize…
  34. 34. OPENCLOSED TIME EARLY ADOPTER PC DESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era AOL “walled garden” era Search engine 
 era
  35. 35. OPEN STANDARDS SEARCH ENGINE ERA BROWSERS AFFORDABLE HOSTING
  36. 36. OPENCLOSED TIME EARLY ADOPTER PC DESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era AOL “walled garden” era Search engine 
 era Facebook + mobile era
  37. 37. Facebook TEMPLATE replaces the creative license of the early web. FACEBOOK AND MOBILE ERA Rise of SILOED ecosystems like apps that have no standard for search and discovery between them.
  38. 38. OPENCLOSED TIME EARLY ADOPTER PC DESKTOP & LAPTOP MOBILE,TABLET, IoT 1980s 1990s 2000s 2010s Invention era AOL “walled garden” era Search engine 
 era Facebook + mobile era App ecosystems The next era 
 of the web…
  39. 39. TIME More OPEN? More CLOSED? AI,VR,AMBIENT EXPERIENCE? OPENCLOSED DESKTOP & LAPTOP MOBILE,TABLET, IoT 2000s 2010s
  40. 40. So why is the CLOSED WEB winning?BECAUSE IT’S SO EASY TO USE.
  41. 41. Trends driving the web today 3
  42. 42. Devices and the 
 Internet of Things TREND 3: Data is eating 
 the world TREND 1: Rise of the 
 machines TREND 2: TODAY,THERE ARE 3 MAJOR TRENDS THAT WE CAN’T IGNORE:
  43. 43. DATA IS THE NEW CURRENCY OF TECH
  44. 44. AI WILL DRIVE THE USER EXPERIENCE + +
  45. 45. MORE DEVICES THAN EVER BEFORE
  46. 46. Mobile & IoT TREND 3: Data TREND 1: AI TREND 2: USER EXPERIENCE ALWAYS WINS. THE COMBINATION OF THESE TRENDS 
 TRANSLATES TO A BETTER USER EXPERIENCE + +
  47. 47. CONTENT WILL FIND US
  48. 48. “THE BIG REVERSE OF THE WEB”
  49. 49. WHAT DO THESE HAVE IN COMMON?
  50. 50. Mobile & IoT TREND 3: Data TREND 1: AI TREND 2:+ + ALL CLOSED WEB EXPERIENCES
  51. 51. Building the 
 web we want 4
  52. 52. SO HOW DO WE BUILD THE WEB WE WANT?
  53. 53. If user experience wins, can we… over our TAKE BACK CONTROL PRIVACY 
 & DATA break
 
 and SILOES DECENTRALIZE have TRANSPARENT ALGORITHMS? AND STILL CREATE A SUPERIOR USER EXPERIENCE?
  54. 54. How do self-driving cars decide on life and death? NEED: ALGORITHM OVERSIGHT Can we trust DNA tests for convictions?
  55. 55. Should government have a role in companies’ 
 private algorithms? Would regulation 
 actually favor the large platforms and drive out 
 smaller innovators? With the internet being global, how do we do this across countries? FDA FOR DATA AND ALGORITHMS? Possible solution:
  56. 56. NEED: DATA PRIVACY & CONTROL Address, 
 phone # Social
 graphLocationEmail Purchase 
 history InterestsCalendar Viewing
 history
  57. 57. FUTURE Personal Information Broker NOW User DataUser Data User Data BUILD PERSONAL INFORMATION BROKER Possible solution: User DataUser DataUser DataUser Data
  58. 58. How do we convince 
 walled gardens 
 to participate? How will this 
 impact current business models, 
 such as advertising? Who will build this? BUILD PERSONAL INFORMATION BROKER Possible Solution:
  59. 59. NEED: DECENTRALIZATION & BETTER UX
  60. 60. How do we secure the 
 same or more resources as the walled gardens? OPEN SOURCE + OPEN STANDARDS Possible solution:
  61. 61. 1 in 30 of the world’s
 websites use Drupal MILLIONS 
 OF SITES Major brands, 
 organizations, governments 
 and more 35,000 active contributors to Drupal
  62. 62. CHAMPION a more open web COLLABORATE 
 with different thinkers, leaders and coders BUILD BRIDGES 
 across technologies WITH DRUPAL,WE WANT TO WORK TO
  63. 63. Connecting 
 the dots
  64. 64. They do good things, but they’ve grown so large we must think critically about them. SO WALLED GARDENS AREN’T ALL BAD
  65. 65. THE WEB IS A DAILY EXPERIENCE FOR BILLIONS
  66. 66. MASSIVE DISRUPTION AHEAD Disrupting every business model, industry, country, and every life on earth
  67. 67. IT IS OUR RESPONSIBILITY TO BUILD THE WEB RIGHT
  68. 68. OPEN SOURCE + OPEN STANDARDS PERSONAL INFORMATION BROKER FDA FOR DATA + ALGORITHMS THE FUTURE OF THE WEB:
 Open or Closed? over our TAKE BACK CONTROL PRIVACY 
 & DATA break
 
 and SILOES DECENTRALIZE have TRANSPARENT ALGORITHMS?
  69. 69. THANKS FOR LISTENING. buytaert.net @Dries dries@
  70. 70. THANKS FOR LISTENING. /subscribebuytaert.net @Dries for these slides and more!

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